WELCOME TO THE FUTURE
THE GENTLE SOUND OF WAVES CRASHINGNEW IDEASNEW IDEAS
New ways of seeingNew ways of seeing
90 % of Business theory is internallyfocused ( Greenfield )10% is MarketingMarketing delivers 3 times the valueadded of an...
Where will they ImpactPortable Energy !Portable Energy !
NEW WORLD
Marketing SpendTotal UK advertising is expected to rise by 2.7% thisTotal UK advertising is expected to rise by 2.7% thisy...
Marketing Spend$170bn on direct/e- marketing in USA$170bn on direct/e- marketing in USA3% response to mail3% response to m...
PopulationChangesAge profileAge profileTen BillionTen BillionOver 80’sOver 80’sGrowth in Middle classGrowth in Middle clas...
PROJECTDATE CLIENTDATEJAPAN AGE PROFILE 1950 -2055NUMERACYANALYTICSANALYTICS
Cities3.5 bn3.5 bn1bn in slums1bn in slumsMiddle ClassMiddle Class2bn today to 3.2bn2bn today to 3.2bnby 2020 and 4.9bnby ...
PROJECTDATE CLIENT2012INSTITUTE FOR SECURITYSTUDIESRISE OF THE MIDDLE CLASSES
CURATION
SKILLS FOR THE NEW AGEBAER AND NASLUNDBAER AND NASLUNDCHARACTERISTICS :CURIOSITYENTHUSIASMINNOVATIONSELF STARTINGCOLLABORA...
Charles Nixoncharles@marketingcollege.comcharles@marketingcollege.comCambridge Marketing Colleges
Charles Nixon - Introduction
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Charles Nixon - Introduction

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Charles Nixon from the Cambridge Marketing College kicks off the On The Edge Bristol event. Find out more about the Cambridge Marketing College courses in Bristol here: http://www.marketingcollege.com/locations/bristol

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  • The frequency of correctness does not matter , it is the magnitude that counts Only 4 companies in Fortune 500 existed in 1900 ConEdison B of New York Du Pont IBM 100 One-third of the firms in the Fortune 500 in 1970 no longer existed in 1983, killed by merger, acquisition, bankruptcy or break-up
  • M- Pessa = 70% of kenya M- farm
  • Charles Nixon - Introduction

    1. 1. WELCOME TO THE FUTURE
    2. 2. THE GENTLE SOUND OF WAVES CRASHINGNEW IDEASNEW IDEAS
    3. 3. New ways of seeingNew ways of seeing
    4. 4. 90 % of Business theory is internallyfocused ( Greenfield )10% is MarketingMarketing delivers 3 times the valueadded of any other strategy ( PA )
    5. 5. Where will they ImpactPortable Energy !Portable Energy !
    6. 6. NEW WORLD
    7. 7. Marketing SpendTotal UK advertising is expected to rise by 2.7% thisTotal UK advertising is expected to rise by 2.7% thisyear, and by a substantial 5% in 2014.year, and by a substantial 5% in 2014.This would take spending levels back to those seenThis would take spending levels back to those seenprior to 2007 i.e. pre-recession.prior to 2007 i.e. pre-recession.The greater part of the rise is likely to be down toThe greater part of the rise is likely to be down todigital and video-on-demand, but more traditionaldigital and video-on-demand, but more traditionalmedia such as television and print media are alsomedia such as television and print media are alsoshowing a strong recovery.showing a strong recovery.Source Advertising Association and WARCSource Advertising Association and WARC
    8. 8. Marketing Spend$170bn on direct/e- marketing in USA$170bn on direct/e- marketing in USA3% response to mail3% response to mail0.1%response to email0.1%response to emailConversion to sales of online ads 0.01%Conversion to sales of online ads 0.01%ie $165bn wasteie $165bn wasteSource Economist 25may2013Source Economist 25may2013
    9. 9. PopulationChangesAge profileAge profileTen BillionTen BillionOver 80’sOver 80’sGrowth in Middle classGrowth in Middle classRetirementRetirement
    10. 10. PROJECTDATE CLIENTDATEJAPAN AGE PROFILE 1950 -2055NUMERACYANALYTICSANALYTICS
    11. 11. Cities3.5 bn3.5 bn1bn in slums1bn in slumsMiddle ClassMiddle Class2bn today to 3.2bn2bn today to 3.2bnby 2020 and 4.9bnby 2020 and 4.9bnby 2030by 2030
    12. 12. PROJECTDATE CLIENT2012INSTITUTE FOR SECURITYSTUDIESRISE OF THE MIDDLE CLASSES
    13. 13. CURATION
    14. 14. SKILLS FOR THE NEW AGEBAER AND NASLUNDBAER AND NASLUNDCHARACTERISTICS :CURIOSITYENTHUSIASMINNOVATIONSELF STARTINGCOLLABORATIONEXPLANATIONHUMILITYDIPLOMACY
    15. 15. Charles Nixoncharles@marketingcollege.comcharles@marketingcollege.comCambridge Marketing Colleges

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