Simon Jenkins - OTE London - Don’t go social without content

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Topic: Don’t go social without content …

Topic: Don’t go social without content

Simon will be talking about the importance of a strong content marketing strategy when using social media as a marketing platform. He will be discussing real time engagement, user generated content, identifying influencers and the merge of social media and PR, using real life case studies from a selection of small and large clients.

Key Takeaways:
Social channels shouldn’t have a ‘one solution fits all’ strategy. Different Social platforms require different strategies
How to manipulate engagement levels as well as user sentiment across Social
Real life examples of how to target key influencers across Social
Examples of how we report to a mixture of clients

More in: Technology , Business
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  • When all of these things work together, MOMENTUM is created and it is ONLY when you have MOMENTUM that you will start to see results from your social media and content marketing. Once you have MOMENTUM, you need to maintain it by continually brainstorming, reviewing, tweaking, analysing, feeding back and refining. The knowledge you gain at each stage provides the energy for the next which means that your social media and content marketing are continually evolving, yielding ever-increasing reach, engagement and return on investment for your brand.

Transcript

  • 1. Don’t go social… without content Simon Jenkins – Head of Social Media Red Rocket Media @SimonJenkins09 @RedRocketMedia
  • 2. Search Marketing Marketing Strategy Social Media & Content Marketing CRM and Marketing Automation Software @SimonJenkins09 @RedRocketMedia
  • 3. Traditional views If social media is the cup… content is the coffee” onymous, 2012. @SimonJenkins09 @RedRocketMedia
  • 4. Content All social channels require content: It is the type of content and its tone that is the differentiator. Content can make people: cry / laugh / trust you / hate you / buy from you / buy from someone else / report you… There are no concrete rules. Content is subjective. Think about Rihanna’s bum! Content draws emotion – as a social media & content marketing agency, our aim is to shape that emotion. @SimonJenkins09 @RedRocketMedia
  • 5. @SimonJenkins09 @RedRocketMedia
  • 6. @SimonJenkins09 @RedRocketMedia
  • 7. Content is subjective How can we ensure that content has the maximum appeal, to the maximum amount of people? @SimonJenkins09 @RedRocketMedia
  • 8. NOplease stop @SimonJenkins09 @RedRocketMedia
  • 9. Social media is scalable… what happens if we zoom out? @SimonJenkins09 @RedRocketMedia
  • 10. 1. Who do we want our content to be seen by…? 2. What do our fans / followers want…? @SimonJenkins09 @RedRocketMedia
  • 11. Who do we want our content to be seen by…? @SimonJenkins09 @RedRocketMedia
  • 12. Who do we want our content to be seen by…? @SimonJenkins09 @RedRocketMedia
  • 13. Spike in traffic… which didn’t drop immediately. WHY? Who do we want our content to be seen by…? @SimonJenkins09 @RedRocketMedia
  • 14. Content Well written content: -Team of journalists -Editorial calendars -Nurturing of social relationships -Monitoring of influencers -Treating each piece of content as a stand-alone article @SimonJenkins09 @RedRocketMedia
  • 15. Who do we want our content to be seen by…? @SimonJenkins09 @RedRocketMedia
  • 16. Same pattern, but aimed at a localised influencer: Teesside Gazette Who do we want our content to be seen by…? @SimonJenkins09 @RedRocketMedia
  • 17. Who do we want our content to be seen by…?
  • 18. What do our fans / followers want? The ‘what you YOU want’ theory @SimonJenkins09 @RedRocketMedia
  • 19. Incredibly engaged fan base across Twitter > Facebook > Google+ However, people are very opinionated about their dogs and thus the content Some content was receiving negative engagement (pictures > how to > tips) To overcome the issue, we turned our content strategy on its head What do our fans / followers want? @SimonJenkins09 @RedRocketMedia
  • 20. @SimonJenkins09 @RedRocketMedia
  • 21. Top 5 most engaged posts of 2013 100% positive sentiment Largest reach of 2013 @SimonJenkins09 @RedRocketMedia
  • 22. Top 10 running destinations @SimonJenkins09 @RedRocketMedia
  • 23. When all of these things work together, MOMENTUM is created… @SimonJenkins09 @RedRocketMedia
  • 24. Thank you @SimonJenkins09 @RedRocketMedia