WHYYOU’REDOING
YOURSOCIAL
CONTENTWRONG
@BENHARPER87
CANWETRUSTTHIS
GUY?
@BENHARPER87
WHERETOFOCUS?
0
200
400
600
800
1000
1200
Facebook Twitter LinkedIn Google Plus Instagram Pinterest Vine
Users(Millions)
BUTIT
DEPENDS
ONYOUR
TARGET
AUDIENCE
DATA
IDEAS
PLAN
ACTION
RESULTS
@BENHARPER87
0%
5%
10%
15%
20%
25%
30%
13-18 19-24 25-34 35-44 45-54 55-64 65+
Audience Split By Age
MR & MRS THOMPSON
TIME RICH
DISPOSABLE INCOME
BUSINESSMAN
MR & MRS ASHWORTH
TIME POOR AS BOTH
WORK
INVESTING FOR
CHILDREN
...
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
4.00%
4.50%
0
1
2
3
4
5
6
7
8
9
10
Competition
Posts
Branded
Content
Topic...
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
EngagementRate
Brand Competitor 1 Competitor 2
STRONGIMAGERYIS
KEY
@BENHARPER87
75%
25%
Curate
Create
@BENHARPER87
DON’TBEPUSHY
@BENHARPER87
Ben Harper
Zazzle Media
@BENHARPER87
WWW.ZAZZLEMEDIA.CO.UK
BEN.HARPER@ZAZZLEMEDIA.CO.UK
DOWNLOAD IT > SLIDESHARE
READ IT >...
Ben Harper - OTE Birmingham - Why You’re Doing Your Social Content Wrong
Ben Harper - OTE Birmingham - Why You’re Doing Your Social Content Wrong
Ben Harper - OTE Birmingham - Why You’re Doing Your Social Content Wrong
Ben Harper - OTE Birmingham - Why You’re Doing Your Social Content Wrong
Ben Harper - OTE Birmingham - Why You’re Doing Your Social Content Wrong
Ben Harper - OTE Birmingham - Why You’re Doing Your Social Content Wrong
Upcoming SlideShare
Loading in...5
×

Ben Harper - OTE Birmingham - Why You’re Doing Your Social Content Wrong

305

Published on

Topic: Why You’re Doing Your Social Content Wrong

Key takeaways:

The importance of social content to your brand
Planning and structuring social content
Best practice for social content
How to create a social content strategy
Generating & measuring ROI with your content

Published in: Technology, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
305
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
31
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Ben Harper - OTE Birmingham - Why You’re Doing Your Social Content Wrong

  1. 1. WHYYOU’REDOING YOURSOCIAL CONTENTWRONG
  2. 2. @BENHARPER87
  3. 3. CANWETRUSTTHIS GUY?
  4. 4. @BENHARPER87
  5. 5. WHERETOFOCUS?
  6. 6. 0 200 400 600 800 1000 1200 Facebook Twitter LinkedIn Google Plus Instagram Pinterest Vine Users(Millions)
  7. 7. BUTIT DEPENDS ONYOUR TARGET AUDIENCE
  8. 8. DATA IDEAS PLAN ACTION RESULTS @BENHARPER87
  9. 9. 0% 5% 10% 15% 20% 25% 30% 13-18 19-24 25-34 35-44 45-54 55-64 65+ Audience Split By Age
  10. 10. MR & MRS THOMPSON TIME RICH DISPOSABLE INCOME BUSINESSMAN MR & MRS ASHWORTH TIME POOR AS BOTH WORK INVESTING FOR CHILDREN MRS BARNES INHERITED WEALTH INVESTOR.
  11. 11. 0.00% 0.50% 1.00% 1.50% 2.00% 2.50% 3.00% 3.50% 4.00% 4.50% 0 1 2 3 4 5 6 7 8 9 10 Competition Posts Branded Content Topical Content Product Posts Joke Posts Team Updates Avg.EngagementRate NumberOfPosts Posts Avg. Engagement Rate @BENHARPER87
  12. 12. 0.00% 0.50% 1.00% 1.50% 2.00% 2.50% 3.00% 3.50% EngagementRate Brand Competitor 1 Competitor 2
  13. 13. STRONGIMAGERYIS KEY
  14. 14. @BENHARPER87
  15. 15. 75% 25% Curate Create
  16. 16. @BENHARPER87
  17. 17. DON’TBEPUSHY
  18. 18. @BENHARPER87
  19. 19. Ben Harper Zazzle Media @BENHARPER87 WWW.ZAZZLEMEDIA.CO.UK BEN.HARPER@ZAZZLEMEDIA.CO.UK DOWNLOAD IT > SLIDESHARE READ IT > THE ZAZZLE BLOG
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×