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  • Poland is the largest country in the CEN region. On 1st May 2004 it became a full member of the EU. The average GDP growth rate has been around 2.5% over the last few years. GDP is expected to grow by 1.4% in 2013 and by 2.3% in 2014.GDP per capita per year EUR 10,900 Average inflation in 2013 is estimated at 2.4%Unemployment rate 13.2%CIT 19% VAT 23%, 8%, 5% and 0%EU funding for 2014-2020 – the last spending round when Poland will receive so generous funding from the EU. The value of subsidies awarded to Poland reached EUR105.8bn (EUR4.5bn more than in the previous budget). The main success of the Polish government is the obtaining of higher Cohesion Policy grants which are used to finance infrastructure investments: EUR72.9bn vs. EUR69bn in 2007-2013. Less money will be spent on roads (mainly motorways, local roads to a very limited extent), most funds will be dedicated to innovation.
  •  Average gross monthly salary in Poland is PLN 3,600 = GBP 720Average gross minimum salary is PLN 1,600 = GBP 320
  • Warsaw is the only city with over 1 mln inhabitants. (1.7 mln). The other two largest cities are Krakow and Lodz with population over 700,000. There are 16 regions called voivodships. They are the largest administrative units headed by voivods – governors responsible for implementing government policy in the regions. 14 Special Economic Zones offering incentives for investors. Industrial clusters – Gdansk area – ship building, Katowice area – mining, heavy industry, steel, automotive, Rzeszow – aviation valley. There are over 50 technology parks and about 70 centres of technology transfer. Foreign investors increasingly perceive Poland as a good location for their r&d centres. In 2011, 77 such centres, in 2012 – already 93
  • Theseareexamples of UK companieswhicharewellestablished on thePolish market.GSK isthelargest pharmaceutical manufacturerin Poland, doing very well and exporting a large part of their production. GSK is a good example of a company which has establishedtheir ICT Centre in Poland. Many companiesestablishsuchcentresin Poland insuchareas as accounting, financial and ICT.Tesco isthelargest UK investorin Poland, over 400 outlets all over Poland – an example of fantastic development. They are now importing a lot of their products into their shops in the UK.Diageoexports whiskey to Poland with great success. In 2011, the exports of the Scotch whisky has grown by 48% (from 29 million to 43 million)Stillthereis not enoughpresence of the UK companiesin Poland. Itisestimatedthatonly 1% of SMEs arepresent on thePolish market.
  • Theseareexamples of UK companieswhicharewellestablished on thePolish market.GSK isthelargest pharmaceutical manufacturerin Poland, doing very well and exporting a large part of their production. GSK is a good example of a company which has establishedtheir ICT Centre in Poland. Many companiesestablishsuchcentresin Poland insuchareas as accounting, financial and ICT.Tesco isthelargest UK investorin Poland, over 400 outlets all over Poland – an example of fantastic development. They are now importing a lot of their products into their shops in the UK.Diageoexports whiskey to Poland with great success. In 2011, the exports of the Scotch whisky has grown by 48% (from 29 million to 43 million)Stillthereis not enoughpresence of the UK companiesin Poland. Itisestimatedthatonly 1% of SMEs arepresent on thePolish market.

Transcript

  • 1. Poland: Doing GREAT Business Opportunities in Poland, October 2013 2 Presentation title - edit in the Master slide
  • 2. Poland at a Glance • Politically and economically stable with strong GDP growth performance for the past 20 years. • EU regulated market just two hours by plane from the UK. • 38 million consumers and a growing middle class • Excellent springboard market for expansion into the Emerging Europe Region • Largest recipient of EU funding – €101.3bn for 2007-2013 and €105.8bn for 2014-2020 • Western business culture with highly educated workforce (71% with A level equivalent in English) 3
  • 3. Sustainable growth potential • Over the past 20 years, Poland has grown twice as fast as UK • Over the next 40 years, Poland’s GDP per capita will continue growing twice as fast as UK’s. • Yet by 2050, Poland’s GDP per capita will still only be 75% of the UK’s (source: HSBC 2050 report) • Sustained growth of the consumer market • BUT Polish labour costs will remain competitive 4
  • 4. Poland - regions • 16 regions • Main cities: Warsaw, Krakow, Lodz, Katowice, Wroclaw, Poznan, Rzeszow and Tri-City (Gdansk) • Special Economic Zones • Industrial clusters 5
  • 5. UK presence in Poland • UK companies punching well below their weight in Poland • France, Germany, Spain, Italy – larger presence of SME’s • UK # 2 global investor, # 9 in Poland 6
  • 6. Poland – showcasing success • Rolls Royce – power • GSK, Astra Zeneca – pharmaceuticals • Tesco, BP, Kingfisher, M&S, Costa – retail • Provident, AVIVA – financial services • RSA – insurance • Diageo – drinks • Freightliner - rail • HSBC – banking • BUPA - healthcare 7
  • 7. Poland – active trade & investment platform • GREAT • UKTI Campaign Team • BPCC Trade Team 8
  • 8. The six key sectors and examples of growth potential for UK expertise in Poland Healthcare and Life Sciences Poland is the 2nd largest volume per capita healthcare market in Europe and the 6th largest retail market estimated at €30 billion. Financial Services A sector in its infancy which has strong potential to grow in line with market development Energy Nuclear programme worth £11bn over the next 20 years). . Also Shale (Up to £4bn) and renewable (£3bn). 9 Infrastructure At least £6bn in funds for railway development alone between 2014 and 2020. Defence and Security Public security high on the Polish government agenda, worth £2.5bn annually by 2015. Defence improvements from 09-2019 worth at least £6bn. Retail 20th most attractive market globally (CBRE) and 7th largest retail market in Europe.
  • 9. GREAT GREAT creates market and sector opportunity awareness • Market promotion • Strategic sector focus • Step change in engagement 10
  • 10. UKTI Campaign Team • Strategic sector campaigns • Key Accounts • Sourcing & supply chain 2 HVOs 6 campaigns 24 TGVs 11
  • 11. Commercial Diplomacy Counts – the Nuclear HVO map The UK Nuclear Industry (70% of overall fuel cycle) High level UK advocacy In-market delivery Lead Minister: tbc Support in UK UKTI London Individual UKTI Markets Lead Market: Poland Support in region 7 nuclear projects 12 Multipliers Lead Ambassado r: Jonathan Allen High level in market advocacy Major Multinationals
  • 12. BPCC Trade Team • BPCC project focuses on ‘quick transactions’: - ‘Landing’ 150 companies - Campaigning– digital media and new events campaign - Direct B2B facilitation - E Commerce solutions and logistics 13
  • 13. BPCC Trade Team: What is it that we do/offer: • 3 hours of free research Our Core Products are part of a wider eco system: • Business Centre • Logistics • Instant Trade Data • Communication & Media • Digital Products • Office Set Up / BPO / SSC • Events/Campaigns/Webinars • Other Business Support • B2B Matching • Real Estate • Complex Business Research • Legal • Recruitment • IT 14
  • 14. Product: Instant Trade Data 15
  • 15. Product: E-Brochure 16
  • 16. Product: Web Translation 17
  • 17. Product: British Business Centre 18
  • 18. Current facilities offer: • Hot desks – 22 • Conference/meeting room (up to 8 people) • Boardroom/Conference room (up to 25 people – 50m/2) • Large Conference Room (up to 100 people – 140 m/2) • Training space • Workshops • Product launches 19 •Fast broadband (50 Mb/s) •Wi-Fi •Webinar and video conferencing •Printer, scanner, photocopier •Coffee point
  • 19. Business Centre Offer BPCC Members & Strategic Partners * Non-Members (40% margin) Hot desks 1. Free of charge 1. 1 month free of charge Meeting room 1. First time free for members 1. N/A (up to 6 people) 2. 70zł/ph (18€) 2. 98zł/ph (25€) 3. All day: 450zł (110€) 3. All day: 630zł (155€) Medium Conference room - 50 m/2 1. First time free of charge 1. N/A (up to 25 people) 2. 150zł/ph (38€) 2. 210zł/ph (50€) 3. All day – 1100 zł (275€) 3. Large Conference room – 145 m/2 1. First time free of charge 1. N/A (up to 100 people) 2. 300zł/ph (75€) 2. 420zł/ph (100€) 3. All day – 2000 zł (500€) 3. All day – 2800 zł (700€) All day – 1540 zł (385€) Printing& scanning facilities Additional cost Additional cost Over-head projector Free 100zl 25€ per event Company’s logo/product placement To be discussed on an individual basis To be discussed on an individual basis (preference given to members) 20
  • 20. Project examples UKTI Campaign Team • Design & equipment –railway modernisation • Civil nuclear supply chain • Launch & development major new bus line • Strategic development leading health provider • Renewable Energy projects – market developmeny • Innovative payment solutions/financial services 21 BPCC Trade Team • Sales of regional food and drink products • Identify sales partner – chemical company • Distributor deal – software company • Appoint agent – heating company • Find new products Polish food wholesaler • Instant market stats – British seafood company • Design & test Polish sales brochure – garden furniture company • Website translation – e food sales platform
  • 21. Video Links 22
  • 22. Thank your for your attention! For further information please contact: Martin Oxley: Martin.Oxley@fco.gov.uk Or Patrick Ney: Patrick.Ney@bpcc.org.pl 23