• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Optimising your site for search engines
 

Optimising your site for search engines

on

  • 2,431 views

Search engine optimisation is a key requirement for maximising the traffic to your site. The SEO Toolkit will perform an analysis of your site and catalogue issues that may impede search engines from ...

Search engine optimisation is a key requirement for maximising the traffic to your site. The SEO Toolkit will perform an analysis of your site and catalogue issues that may impede search engines from traversing or indexing your site. The toolkit can also help you manage your sitemap and robots.txt files.

Statistics

Views

Total Views
2,431
Views on SlideShare
2,365
Embed Views
66

Actions

Likes
1
Downloads
8
Comments
0

7 Embeds 66

http://blogs.msdn.com 57
http://www.techgig.com 3
http://ukdpe.x10hosting.com 2
http://www.5z5.com 1
http://tweakers.net 1
http://www.ubelly.com 1
http://www.slideshare.net 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Optimising your site for search engines Optimising your site for search engines Presentation Transcript

    • SEO Toolkit(IIS Search Optimisation Toolkit)
      Mike Ormond
      Developer & Platform Group, Microsoft Ltd
      mike.ormond@microsoft.com
      http://mikeo.co.uk
      @MikeOrmond
    • WhatIs it?
      A free tool to help improve your web site
      Key focus: search engine optimisation (SEO) best practices
      Also useful as a general
      “health-check”
      Also helps you manage
      sitemaps & robots files
    • HowDo I get it?
      It’s an Internet Information Services 7 (IIS7) add-in so if you’re running any of:
      • Windows Vista
      • Windows 7
      • Windows Server 2008
      • Windows Server 2008 R2
      Download it (it’s free) and ensure IIS is enabled
    • What Can it do – Analysis?
      Create new analysis
      Point it at your site
      SEO Toolkit traverses
      site and creates report
      Can be used on local
      or remote sites
      Report consists of violations, content,
      performance and links (see over)
    • What Can it do – Analysis?
      Violations
      Content
      Links
      Performance
    • What Can it do – Sitemaps?
      Create a new sitemap or sitemap index
      View / edit existing sitemap / sitemap index
      UI allows you to select
      URLs to be included
      SEO Toolkit generates
      sitemap file
    • What Can it do – robots.txt?
      Create / edit robots.txt file
      Add disallow and allow rules
      UI allows you to
      select URLs
      SEO Toolkit generates
      robots.txt file
    • WhatNext?
      Find out more about the SEO Toolkit
      http://bit.ly/seotoolkit
      Download & install the SEO Toolkit
      http://bit.ly/seotoolkitdl
      The Web Platform Installer is the easiest way to download, install and configure web platform components and apps on Windows
      http://bit.ly/web_pi