Optimising your site for search engines

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Search engine optimisation is a key requirement for maximising the traffic to your site. The SEO Toolkit will perform an analysis of your site and catalogue issues that may impede search engines from traversing or indexing your site. The toolkit can also help you manage your sitemap and robots.txt files.

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Optimising your site for search engines

  1. 1. SEO Toolkit(IIS Search Optimisation Toolkit)<br />Mike Ormond<br />Developer & Platform Group, Microsoft Ltd<br />mike.ormond@microsoft.com<br />http://mikeo.co.uk<br />@MikeOrmond<br />
  2. 2. WhatIs it?<br />A free tool to help improve your web site<br />Key focus: search engine optimisation (SEO) best practices<br />Also useful as a general <br />“health-check”<br />Also helps you manage <br />sitemaps & robots files<br />
  3. 3. HowDo I get it?<br />It’s an Internet Information Services 7 (IIS7) add-in so if you’re running any of:<br /><ul><li>Windows Vista
  4. 4. Windows 7
  5. 5. Windows Server 2008
  6. 6. Windows Server 2008 R2</li></ul>Download it (it’s free) and ensure IIS is enabled<br />
  7. 7. What Can it do – Analysis?<br />Create new analysis<br />Point it at your site<br />SEO Toolkit traverses<br />site and creates report<br />Can be used on local<br />or remote sites<br />Report consists of violations, content,<br />performance and links (see over)<br />
  8. 8. What Can it do – Analysis?<br />Violations<br />Content<br />Links<br />Performance<br />
  9. 9. What Can it do – Sitemaps?<br />Create a new sitemap or sitemap index<br />View / edit existing sitemap / sitemap index<br />UI allows you to select<br />URLs to be included<br />SEO Toolkit generates<br />sitemap file<br />
  10. 10. What Can it do – robots.txt?<br />Create / edit robots.txt file<br />Add disallow and allow rules<br />UI allows you to<br /> select URLs<br />SEO Toolkit generates<br />robots.txt file<br />
  11. 11. WhatNext?<br />Find out more about the SEO Toolkit<br />http://bit.ly/seotoolkit<br />Download & install the SEO Toolkit<br />http://bit.ly/seotoolkitdl<br />The Web Platform Installer is the easiest way to download, install and configure web platform components and apps on Windows<br />http://bit.ly/web_pi<br />

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