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Optimising your site for search engines

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Search engine optimisation is a key requirement for maximising the traffic to your site. The SEO Toolkit will perform an analysis of your site and catalogue issues that may impede search engines from …

Search engine optimisation is a key requirement for maximising the traffic to your site. The SEO Toolkit will perform an analysis of your site and catalogue issues that may impede search engines from traversing or indexing your site. The toolkit can also help you manage your sitemap and robots.txt files.

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  • 1. SEO Toolkit(IIS Search Optimisation Toolkit)
    Mike Ormond
    Developer & Platform Group, Microsoft Ltd
    mike.ormond@microsoft.com
    http://mikeo.co.uk
    @MikeOrmond
  • 2. WhatIs it?
    A free tool to help improve your web site
    Key focus: search engine optimisation (SEO) best practices
    Also useful as a general
    “health-check”
    Also helps you manage
    sitemaps & robots files
  • 3. HowDo I get it?
    It’s an Internet Information Services 7 (IIS7) add-in so if you’re running any of:
    • Windows Vista
    • 4. Windows 7
    • 5. Windows Server 2008
    • 6. Windows Server 2008 R2
    Download it (it’s free) and ensure IIS is enabled
  • 7. What Can it do – Analysis?
    Create new analysis
    Point it at your site
    SEO Toolkit traverses
    site and creates report
    Can be used on local
    or remote sites
    Report consists of violations, content,
    performance and links (see over)
  • 8. What Can it do – Analysis?
    Violations
    Content
    Links
    Performance
  • 9. What Can it do – Sitemaps?
    Create a new sitemap or sitemap index
    View / edit existing sitemap / sitemap index
    UI allows you to select
    URLs to be included
    SEO Toolkit generates
    sitemap file
  • 10. What Can it do – robots.txt?
    Create / edit robots.txt file
    Add disallow and allow rules
    UI allows you to
    select URLs
    SEO Toolkit generates
    robots.txt file
  • 11. WhatNext?
    Find out more about the SEO Toolkit
    http://bit.ly/seotoolkit
    Download & install the SEO Toolkit
    http://bit.ly/seotoolkitdl
    The Web Platform Installer is the easiest way to download, install and configure web platform components and apps on Windows
    http://bit.ly/web_pi