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OpenMIC 8 - Windows Phone 7 Applications

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Presentationon #wp7 for OpenMIC 8 in Brighton with an emphasis on web vs native applications.

Presentationon #wp7 for OpenMIC 8 in Brighton with an emphasis on web vs native applications.

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  • 1.
  • 2. Mike Ormond
    @MikeOrmond
    http://bit.ly/mikeormond
    mike.ormond@microsoft.com
    Developer Evangelist
    Microsoft
    Windows Phone 7 Applications
  • 3. Windows Phone 7
    demo
    Really?
  • 4. Three Read Threads
    Personal – your day, your way
    Relevant – your people, your location
    Connected – your stuff, your peace of mind
  • 5. Hardware Platform
    Capacitive touch
    4 or more contact points
    800 (480)
    Sensors
    A-GPS, Accelerometer, Compass, Light, Proximity
    Camera
    5 mega pixels or more
    Multimedia
    Common detailed specs, Codec acceleration
    Memory
    256MB RAM or more, 8GB Flash or more
    GPU
    DirectX 9 acceleration
    CPU
    ARMv7 Cortex/Scorpion or better
    Hardware buttons | Back, Start, Search
    480 (320)
  • 6. Launch Devices
  • 7. The Platform
    Tools
    Runtime
    Phone Emulator
    Sensors
    Media
    Data
    Location
    Samples
    Documentation
    Xbox LIVE
    Notifications
    Phone
    Guides
    Community
    .NET Framework managed code sandbox
    Packaging and Verification Tools
    SCREEN
    CLOUD
    Cloud Services
    Portal Services
    Notifications
    App Deployment
    Registration
    Marketplace
    Location
    Identity
    Feeds
    Validation
    MO and CC Billing
    Maps
    Social
    Certification
    Business Intelligence
    Publishing
    Update Management
  • 8. Native Apps vs Mobile Apps
    Richness
    Rich platform integration
    Optimised experiences
    Development Tools
    Runtime Agility
    Partially Connected Scenarios
    Channel to Market
    http://www.flickr.com/photos/daniele_sartori/
  • 9. Building Applications
    • High performance game framework
    • 10. Rapid creation of multi-screen 2D and 3D games
    • 11. Rich content pipeline
    • 12. Mature, robust, widely adopted technology
    • 13. Xbox 360
    • 14. Windows
    • 15. Zune
    • 16. Modern application UI framework
    • 17. Rapid creation of visually stunning apps
    • 18. Metro-themed UI controls
    • 19. 500,000 developers spanning Windows and web
  • Development Tools
    Silverlight & XNA Project Types
    Emulator
    Visual Studio Debug
    Blend for Phone
    Express
    - Emulator
    - Device
    Developer Registration Tool
    XAP Deployment Tool
    Windows Phone Developer Tools
    (WPDT)
  • 20. The Windows Phone Developer Tools
    demo
  • 21. Development Process
    C#
    XAML
    +
    Manifest
    Assemblies
    Resources
    XAP
  • 22. Application MarketPlace
    Details
    DEEPEN CUSTOMER CONNECTION
    £65 + VAT
    Trial API
    Broad business model & billing support
    Push Notification, update & glance able tiles
    Unlimited Paid Apps
    5 Free Apps
    70% Revenue Share
    EASILY MANAGE YOUR BUSINESS
    Credit Card & Mobile Operator Billing
    Single self-service portal
    Transparent policies, open to 3rd party services
    Device Unlock
    Support for Trial Mode
    INCREASED DISCOVERABILITY
    Single easy-to-find marketplace on device & PC
    Reach all WP7 consumers with worldwide distribution
    Localized merchandising to promote the best apps
  • 23. http://microsoft.com/windowsphone
    http://create.msdn.com
    http://bit.ly/wp7resources
    @MikeOrmond
    mike.ormond@microsoft.com
    http://bit.ly/mikeormond
  • 24. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows 7 and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
    The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.