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OpenMIC 8 - Windows Phone 7 Applications

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Presentationon #wp7 for OpenMIC 8 in Brighton with an emphasis on web vs native applications.

Presentationon #wp7 for OpenMIC 8 in Brighton with an emphasis on web vs native applications.

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    OpenMIC 8 - Windows Phone 7 Applications OpenMIC 8 - Windows Phone 7 Applications Presentation Transcript

    • Mike Ormond
      @MikeOrmond
      http://bit.ly/mikeormond
      mike.ormond@microsoft.com
      Developer Evangelist
      Microsoft
      Windows Phone 7 Applications
    • Windows Phone 7
      demo
      Really?
    • Three Read Threads
      Personal – your day, your way
      Relevant – your people, your location
      Connected – your stuff, your peace of mind
    • Hardware Platform
      Capacitive touch
      4 or more contact points
      800 (480)
      Sensors
      A-GPS, Accelerometer, Compass, Light, Proximity
      Camera
      5 mega pixels or more
      Multimedia
      Common detailed specs, Codec acceleration
      Memory
      256MB RAM or more, 8GB Flash or more
      GPU
      DirectX 9 acceleration
      CPU
      ARMv7 Cortex/Scorpion or better
      Hardware buttons | Back, Start, Search
      480 (320)
    • Launch Devices
    • The Platform
      Tools
      Runtime
      Phone Emulator
      Sensors
      Media
      Data
      Location
      Samples
      Documentation
      Xbox LIVE
      Notifications
      Phone
      Guides
      Community
      .NET Framework managed code sandbox
      Packaging and Verification Tools
      SCREEN
      CLOUD
      Cloud Services
      Portal Services
      Notifications
      App Deployment
      Registration
      Marketplace
      Location
      Identity
      Feeds
      Validation
      MO and CC Billing
      Maps
      Social
      Certification
      Business Intelligence
      Publishing
      Update Management
    • Native Apps vs Mobile Apps
      Richness
      Rich platform integration
      Optimised experiences
      Development Tools
      Runtime Agility
      Partially Connected Scenarios
      Channel to Market
      http://www.flickr.com/photos/daniele_sartori/
    • Building Applications
      • High performance game framework
      • Rapid creation of multi-screen 2D and 3D games
      • Rich content pipeline
      • Mature, robust, widely adopted technology
      • Xbox 360
      • Windows
      • Zune
      • Modern application UI framework
      • Rapid creation of visually stunning apps
      • Metro-themed UI controls
      • 500,000 developers spanning Windows and web
    • Development Tools
      Silverlight & XNA Project Types
      Emulator
      Visual Studio Debug
      Blend for Phone
      Express
      - Emulator
      - Device
      Developer Registration Tool
      XAP Deployment Tool
      Windows Phone Developer Tools
      (WPDT)
    • The Windows Phone Developer Tools
      demo
    • Development Process
      C#
      XAML
      +
      Manifest
      Assemblies
      Resources
      XAP
    • Application MarketPlace
      Details
      DEEPEN CUSTOMER CONNECTION
      £65 + VAT
      Trial API
      Broad business model & billing support
      Push Notification, update & glance able tiles
      Unlimited Paid Apps
      5 Free Apps
      70% Revenue Share
      EASILY MANAGE YOUR BUSINESS
      Credit Card & Mobile Operator Billing
      Single self-service portal
      Transparent policies, open to 3rd party services
      Device Unlock
      Support for Trial Mode
      INCREASED DISCOVERABILITY
      Single easy-to-find marketplace on device & PC
      Reach all WP7 consumers with worldwide distribution
      Localized merchandising to promote the best apps
    • http://microsoft.com/windowsphone
      http://create.msdn.com
      http://bit.ly/wp7resources
      @MikeOrmond
      mike.ormond@microsoft.com
      http://bit.ly/mikeormond
    • © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows 7 and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
      The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.