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Ukash Mdays - Don't forget about cash!
 

Ukash Mdays - Don't forget about cash!

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    Ukash Mdays - Don't forget about cash! Ukash Mdays - Don't forget about cash! Presentation Transcript

    • Mdays Don’t forget about cash! Paul Coxhill Ukash Marketing Directorwww.ukash.com
    • What is Ukash? • Ukash is pure electronic money – it is cash for the digital age • You get it by swapping cash for a Ukash voucher in a store, from your bank account online or at an ATM • Ukash is delivered, secured and identified by a “one time use” 19 digit code • Just like cash, if the amount tendered is higher, then a new code is given as “Change” • It is not necessary to register or identify the person (within limits) • Ukash can be used for payments and to reload prepaid cards and e-wallets In stores you use cash. • Ukash is simple, universal and inclusive Online you use Ukash!www.ukash.com 2
    • Ukash usage is growing fast Over 70 retail distribution partners Over €500m Voucher transactions p.a. redeemed every 3 seconds 5,500 websites 420,000 global accept Ukash cash-in payments locations Over 85% growth in 300,000 transactions registered users p.a.www.ukash.com
    • 21 7 Live Countries 1. UK 5 3 2. Spain 1 10 6 4 3. Ireland 19 44 4. Germany 9 22 51 15 8 5. Netherlands 13 11 6. Poland 18 7. Sweden 2 8. Russia 16 9. France 41 40 30 4542 20 10. Belgium 27 43 38 39 11. Slovenia 28 29 31 12. South Africa 32. Saudi Arabia 25 32 37 13. Portugal 33. Yemen 36 34. Oman 33 35 14. Australia 47 34 35. UAE 15. Italy 46 16. Cyprus 36. Qatar 24 48 17. Uruguay 37. Bahrain 18. Canada 38. Iraq 50 19. Ukraine 39. Kuwait 20. China 40. Syria 23 21. Norway 41. Lebanon 22. Switzerland 42. Palestine 14 23. Bolivia 43. Jordan 12 49 44. Austria 24. Colombia 17 Australia 25. Mexico 45. Israel 26. New Zealand 46. Ghana 27. Morocco 28. Algeria 29. Egypt 47. Nigeria 48. Malaysia 49. Argentina Where do we operate? 26 30. Tunisia 50. Brazil Over 50 countries in 6 continents 31. Libya 51. Hungarywww.ukash.com
    • Ukash Use Case 1 - The “e-tail excluded” No formal mechanism to pay online – Ukash enables notes and coins to be used to pay • There are 2.7bn unbanked consumers globally (Source: World Bank) • In the UK, 1 in 12 households (2.8 million UK adults) have no bank account (Source: Citizens Advice Bureau) • In Central/Eastern Europe, low credit card penetration and poor bank payment card infrastructure enables alternative payments to thrive • During the recession the use of cash has accelerated with over €840bn in circulation in the EU (Source: EFMA) • "Reports of the death of cash are premature. Cash is not only alive, its thriving” (Stephen Robertson DG – British Retail Consortium) Therefore, enabling cash consumers to transact online is a clear commercial opportunitywww.ukash.com
    • Ukash Use Case 2 - The “e-tail uneasy” Dont want to use card online – Ukash vouchers have 10 billion unique combinations • 90% of consumers fear online fraud (Source: Shopsafe). Cebr predict the e-commerce fraud will grow from £165.2m in 2011 to £195.3m by 2015 – registering annual growth of 4.3%. • 50% of consumers don’t shop online due to fear of fraud (Verisign). Just 31.3% of the 55+ group shop online compared with 73.4% of 35-44 year olds (Verdict) • Verdict estimates in the UK alone over £1bn in retail sales is lost through poor conversion on websites, including lack of payment options • Global Collect research demonstrates an uplift in conversion of over 20% when 4 or more payment methods are available • Whilst CNP fraud is declining in some markets due to 3DSecure, the consumer experience is negatively affecting conversion (eConsultancy) • There is an increasing mismatch between consumer demand and merchant acceptance with over 50% of consumers using alternative payments but only 1/3rd of merchants accepting them (Source: Javelin) This presents an opportunity for payment options that protect user identitywww.ukash.com
    • Ukash brings benefits to redemption partners • Ukash vouchers are redeemable at over 5,500 global brands including: • Our website partners gain a number of benefits by accepting Ukash: – Immediate access to cross-border trade in 6 continents through one integration – No chargeback risk due to vouchers being prepaid – A global network of 420,000 cash collection points – Referral business through the free-listing of the website at www.ukash.com – Marketing opportunities at Point of Sale, online and by leveraging the voucher capability to send discounts, free credits and payouts to their userswww.ukash.com
    • How we fit in the mpayments landscape Alternatives In App & mWallets Payforit WAP Billing PSMS Card Payments – Global and local acceptance brandswww.ukash.com
    • The core areas of opportunity for mobile financial services Mobile Mobile Payments Mobile Money Mobile Payments Banking (Proximity) Transfers (P2P) (Remote)  Informational  Location based  Domestic  Price comparison  Transactional  Contactless (NFC)  Cross-Border  Promos & Offers Ukash is focussed on the latter 3 areas of opportunity in particularwww.ukash.com
    • Ukash can support the mobile value chain • Getting cash digitised • Reload of wallets – e.g. PayU in South Africa • Supporting mobile transfer – through our app • Enabling consumers to pay on a mobile site – e.g. games and gaming siteswww.ukash.com
    • How we see the mPayments landscape Category PSMS / WAP / iTunes / Android Ukash PayPal Cards Payforit / RIM Merchant Cost of £10 Up to £3 (30%) Up to £3 (30%) Circa 60-75p (6%- 60p (3% + 30p) Circa 30p (2% + considerations deposit 7.5%) 10p) Ease of High – very easy to High – very easy Medium – easy, Medium – simple Low – Tricky conversion deposit via app store but 2 stage login to deposit data entry + 3DS Settlement Up to 90 days Up to 90 days Up to 30 days daily daily Terms Charge-backs Will claw back Unclear 100% guaranteed Chargebacks Chargebacks losses possible possible Consumer Ease of deposit High – very easy to High – very easy Medium – easy, Medium – simple Low – Tricky considerations (Convenience) deposit via app store but 2 stage login to deposit data entry + 3DS Availability High – 100% of Mid – Only High – 100% of High – 100% of High – 100% of devices relevant to 50% devices devices devices Trust Low –concern High – App Stores High – but based High – based on Mid –ID theft & about repeats now well trusted on low awareness high awareness fraud concerns Payouts None – requires None – requires Strong – Card, PoS, Strong – Card, Mid – VISA OK, other options other options ATM, PO bank a/c others varywww.ukash.com
    • We have developed a Ukash appwww.ukash.com
    • Consumers can add fundswww.ukash.com
    • And Send Fundswww.ukash.com
    • Future Opportunities with Ukash • Ukash from Mobile Airtime • Ukash mWallet transfers/payments – Working with BT, Dialogue & MNO’s – Currently iPhone only and P2P – Using payforit in UK – Coming Soon – Taking responsibility for: • Android & RIM • Faster settlement • Direct transfer to Merchant • Lower cost • Direct payout from Merchant • Guaranteed payment • Direct top-up of UkashOut Cardwww.ukash.com
    • Thank you Paul.Coxhill@ukash.comwww.ukash.com