SlideShare a Scribd company logo
1 of 77
Download to read offline
BEVERAGE 
Submitted By : Ajesh Dubey 
Akash Bali 
Akshay Wazir 
Amandeep Kaur
ujjwal
HISTORY 
Pepsi was first introduced as "Brad's Drink" in New 
Bern, North Carolina,United States, in 1893 by Caleb 
Bradham, who made it at his drugstore where the drink 
was sold. 
 It was later labeled Pepsi Cola, named after the 
digestive enzyme pepsin and kola nuts used in the recipe. 
The original recipe also included sugar and vanilla. 
Bradham sought to create a drink that was appealing 
and would aid in digestion and boost energy.
PEPSI ADVERTISING 
HISTORY
1919 newspaper ad for PepsiCola
www.pptmart.com
www.pptmart.com
www.pptmart.com
www.pptmart.com
www.pptmart.com
www.pptmart.com
www.pptmart.com
INDIAN BEVERAGES 
MARKET 
 The soft drink market such as carbonated beverages and 
juices constitutes around USD 1 billion producing 284 
million crates per year. 
 In the peak season, the consumption capacity reaches 25 
million creates per month and during off season the same 
goes down to 15 million crates in a month. 
 Pepsi and Coca cola are the two leading brands in the 
Indian market.
 PepsiCo entered India in 1989 and in a short period, has grown 
into one of the largest food and beverage businesses in the 
country. 
One of the largest US multinational investors in the country 
supported by 38 beverage plants and 3 food plants. 
PepsiCo and its partners recently announced an additional 
targeted investment of Rs. 33,000 Crore in India by 2020 
 PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, 
Lay’s, Kurkure, Tropicana, Gatorade and Quaker. In two decades, 
the company has been able to organically grow eight brands that 
generate Rs. 1000 crores or more in estimated annual retails sales
Foods 
Cheetos 
Kurkure 
Lay’s 
Lehar Namkeen 
Quaker Oats 
Uncle Chipps
BEVERAGES 
7UP 
Aquafina 
Duke' 
Gatorade 
Mirinda 
Mountain Dew 
Nimbooz 
Pepsi 
Slice 
Tropicana
PEPSI DISTRIBUTORS IN 
JAMMU 
 UMA DRINKS,CHATTHA 
 CHANDER DISTRIBUTORS,GANGYAL 
 SANJAY TRADERS,NARWAL
www.pptmart.com
GENERAL MARKETING 
STRATEGY 
 BOTTLE OPENERS 
 UMBRELLAS 
 DECORATIVE LIGHTS OUTSIDE RETAIL 
OUTLETS OF MAJOR RETAILES 
 GLOW SIGN BOARDS
PEPSI JAMMU MARKET SHARE 
IN 2009 & 2014
www.pptmart.com
Diwali ,a period for brands to come up with innovative campaigns 
that stand out and capture the attention of consumers. 
Over the years, many brands have tried to touch the emotional 
corner of their audience but very few have succeeded. 
In this context, Pepsi & Kurkure’s latest GharWaliDiwali is a 
great example for other brands onhow to strike an emotional 
chord with the audience
 PepsiCo’s new digital film brings back the joy of 
GharWaliDiwali 
 In an always connected world, Director Vikramditya 
Motwane captures the significance of a Diwali at 
home 
 PepsiCo’s new film brings families closer with a 
reminder of the joy of a GharWaliDiwali
Kurkure added a festive twist with Limited Edition Diwali Gift 
Packs designed by Manish Arora. 
For the first time ever, the limited edition gift packs online could 
also be purchased.
OFFER’S 
www.pptmart.com
 Youth mein confidence hai boss! 
 Pepsi’s campaign reflects young India’s 
confidence in the face of pressure
OFFER’S 
 Attractively priced at 
Rs. 100/-, the pack 
comprises of 5 bottles 
of Nimbooz (350 ml 
each) and 3 beautifully 
decorated diyas to light 
up the festive season 
of Diwali
OFFER’S 
Range of attractively designed gift 
packs. With innovative gifting options 
for popular brands such as Pepsi, Slice, 
Tropicana, Tropicana 100%, Mirinda and 
Mountain Dew 
www.pptmart.com
 Jai Beverages Pvt Ltd,Jammu,Pepsi Plant, the 
largest PEPSI plant in PEPSI system, in 
Jammu(franchise bottling operations of 
Pepsico) at EPIP or Kala Gate - Bari 
Brahmana,Jammu . 
 This is one of the plants of JAIPURIA Group 
and owned by Mr. Anurag Jaipuria
MARKETING STRATEGY 
DURING FESTIVE SEASON IN 
JAMMU 
 DISPLAY OF BILLBOARDS AT RETAILERS 
 SUPPLY OF SPECIAL GIFT PACKS 
 AWARENESS OF RETAILERS ABOUT 
SCHEMES LAUNCHED AT NATIONAL 
LEVEL 
 TARGETING YOUTH HANGOUTS LIKE 
COLLEGE CANTEENS,MOVIE 
THEATERS,MALLS, ETC.
ujjwal
CONTENTS 
1) Introduction 
2) Company Profile 
3) Parle Agro Main Distributors in Jammu 
4) Marketing Offers During Festive Seasons 
5) Hoardings, Billboards and Posters
INTRODUCTION 
 Parle Agro is an Indian private limited company that owns 
several popular brands including Frooti, Appy, LMN, Hippo and 
Bailey. 
 Several Parle soda brands including Citra, Thums Up, Limca, 
Gold Spot and Maaza were sold to Coca Cola in 1993 for a 
reported $40 million. 
 At the time of sale, the Parle brands together had a 60% 
market share in the industry.
COMPANY PROFILE 
 It is owned by the Chauhan family of Vile Parle, Mumbai. 
 Parle Agro, led by Prakash Chauhan and his daughters Schauna, 
Alisha and Nadia (owner of the brands such as Frooti, Appy, 
Bailey and Bisleri) 
 Frooti, the first product rolled out of Parle Agro in 1985, 
became the largest selling mango drink in India.
Parle Agro Main Distributors 
in Jammu 
 1. A.G. Enterprises, Plot No. 31, Yard no. 6, Transport Nagar, 
Narwal, Jammu-180001 
 2. A.M. Enterprises, Rampura, Navi Basti, Last Morh, 
Gandhinagar, Jammu-180004 
 3. Anjali Traders, Near Subash Stadium, Housing Colony, 
Udhampur-182101 
 4. Durga Enterprises, Jakhaini, Railway Station Road, 
Udhampur-182101
Marketing Offers During 
Festive Seasons 
 Frooti gift packs FROOTI FESTIVITIES 
This year Parle Agro is giving its consumers a variety of options 
within the Frooti gift pack range. The Frooti Festivities gift 
packs are available in the 200ml Tetra Pak and for the North 
Indian Markets in 400ml, 500ml & 1.2L Pet bottles in a price 
range of Rs 75/- to Rs 150/-.
Frooti gift packs FROOTI 
FESTIVITIES 
 Pack for Rest of India: 
 Frooti Festivities- 200 ml Tetra - Rs 75 
 Packs specially for J&K, HP, Punjab, Haryana & 
Rajasthan 
 Frooti Festivities- 200 ml Rs 150 
 Frooti Festivities- 500 ml - Rs 100 
 Frooti Festivities- 1200 ml - Rs 105 
 Gift Pack Frooti & Appy 400 MLRs 75
Appy Fizz gift packs 
THE FESTIVE-ALL BOX 
 The Appy-Grappo Fizz 
Festive-all Box pack comes 
in 2 pack sizes: 
 300ml (2 Appy Fizz + 2 
Grappo Fizz) at Rs. 75 
 500ml (2 Appy Fizz + 2 
Grappo Fizz) at Rs. 100
Appy Fizz Classic 
'Classic Compliments' 
 Appy Fizz Classic celebrated Diwali this year with the elegant 
'Classic Compliments' pack. Classic Compliments comes in two 
elegant packs: 
 Classic Compliments - 6 packs of 200ml Tetra, priced at Rs. 65 
 Classic Compliments - 12 packs of 200ml Tetra, priced at Rs. 125
Appy Fizz & Grappo Fizz 
'Gift a Party' 
 The 'Gift a Party' pack 
comes in the following units: 
 Appy-Grappo 300ml pack - 
3 bottles each of Appy Fizz 
& Grappo Fizz, priced at Rs. 
125 
 Appy-Grappo 500mlpack - 3 
bottles each of Appy Fizz & 
Grappo Fizz, priced at Rs. 
165
Hoardings, Billboards 
and Posters
Hoardings, Billboards 
and Posters
Hoardings, Billboards 
and Posters
ujjwal
HHIISSTTOORRYY OOFF AAMMUULL 
 Amul (Anand Milk Union Limited), formed in 1946, is a dairy 
cooperative movement in India. 
 It is managed by Gujarat Co-operative Milk Marketing 
Federation Ltd. (GCMMF). 
 AMUL is based in Anand, Gujarat and has been a sterling 
example of a co-operative organization's success in the long 
term. The Amul Pattern has established itself as a uniquely 
appropriate model for rural development. 
 Amul has spurred the White Revolution of India. It is also the 
world's biggest vegetarian cheese brand.
RREEAASSOONNSS FFOORR SSUUCCCCEESSSS 
Robust Supply Chain 
The vast and complex supply chain Hierarchical network of cooperatives 
Stretches from small suppliers to large fragmented markets 
Low Cost Strategy 
Amul adopted a low-cost price strategy to make its products 
affordable and attractive to consumers by guaranteeing 
them value for money 
Diverse Product Mix 
Amul Butter, Milk Powder, Ghee, 
Amulspray, Cheese, Chocolates, 
Shrikhand, Ice cream, 
Nutramul, Milk and Amulya 
Strong Distribution Network 
Amul products are available in over 500,000 retail outlets across 
India through its network of over 3,500 distributors. 
47 depots with dry and cold warehouses to buffer inventory of the 
entire range of products. 
Technology and e-initiatives 
New products 
Process technology 
Complementary assets to enhance milk production 
E-commerce. 
Success!!
FFAACCTTSS 
Members: 17 district cooperative milk 
producers' Union 
No. of Producer Members: 3.23 million 
No. of Village Societies: 17,025 
Total Milk handling capacity: 23.2 million liters per day 
Milk collection (Total - 2013- 
14): 
4.79billion liters 
Milk collection (Daily Average 
2013-14): 
13.18 million liters 
Cattlefeed manufacturing 
capacity: 
6190 Mts. per day 
Sales Turnover(2013-14): Rs.18143crore (US $ 3.0 Billion)
SSWWOOTT AANNAALLYYSSIISS 
Weaknesses 
•Risks of highly complex supply 
chain system 
•Strong dependency on weak 
infrastructure 
•Alliance with third parties who do 
not belong to the organized sector 
Opportunities 
•Penetrate international markets 
•Diversify product portfolio to 
enter new product categories and 
expand existing categories like 
processed foods, chocolates etc 
Threats 
•Competitors - Hindustan Lever, 
Nestle and Britannia 
•Still competition from MNCs in 
butter 
•Growing price of milk and milk 
products 
•Ban on export of milk powder 
Strengths 
•Largest food brand in India 
•High Quality, Low Price 
•World's Largest Pouched Milk Brand 
•Annual turnover of US $1504 million 
•Highly Diverse Product Mix 
•Robust Distribution Network
LOCATION 
 Head Office: 
Gujarat Cooperative Milk Marketing Federation, 
PO Box 10, Amul Dairy Road, Anand 388 001, Gujarat, India 
Phone No: (+91) (2692) 258506, 258507, 258508, 258509 
Fax No: (+91) (2692) 240208, 240185 
Email: icecream@amul.coop 
 Amul Store Location: 
No.335,sector 5,panchkula 
Chandigarh-134115 
Shop No.3,Shiv Shakti Complex Baner Pune
AMUL IN J&K: 
 Dairy Plant Location In Jammu And Kashmir: 
GCMMF LTD,Jammu 
Rakhraj Pura Purmandal Road 
P.B.Birpur,B.D.Bari Jammu 181133 
Phone:(0191)2481534/2481535 
Fax:(0191)2481535 
Email:Jammu@amul.coop 
GCMMF LTD Srinagar 
M/S Bhat & Co. 
Near Railway Bridge, Wanabal 
Nowgam Bye Pass,Srinagar J&K-190015 
Phone:0990662282 E-mail:Srinagar@amul.coop
 AUTHORISED DISTRIBUTOR: 
R.S.Enterier 
Old Head Post Office Building, Jammu HO, 
Pacca Danga,Jammu – 180001 
Phone: 9419123825, 9906164642 
 AUTHORISED DEALER: 
J.B.B.N.Co. 
Gole Market Gandhi Nagar , 
Jammu. 
Phone:9017732134
AADDVVEERRTTIISSEEMMEENNTTSS 
 AMUL is well known for its innovative hoardings. Find below a 
few:
OFFERS AND 
DISCOUNTOFFERED 
BY AMUL ON FESTIVAL 
SEASON 
www.pptmart.com
AADDVVEERRTTIISSEEMMEENNTTSS
MMIIXX…… PPRROODDUUCCTT FFOORR 
EEVVEERRYY OONNEE 
 Amul never forgot its “primary customer” 
- Amul collects 447,000 ltrs of milk from 
2.12 million farmers (many illiterate) 
 Product for youth 
- Amul launched Chocolate milk under brand 
name of ‘Amul Kool Koko’ targeting the 
youth 
 Product for diabetic people 
- India’s First Pro-Biotic Wellness Ice 
cream & Sugar Free Delights For Diabetics
MMIIXX…… PPRROODDUUCCTT FFOORR 
EEVVEERRYY OONNEE 
 Product for the health conscious 
- Amul Launched “low fat, low 
cholesterol bread spreads” 
 Product for the price sensitive India 
- Low Priced Amul Ice Creams and 
affordable ‘sagar’ whitener 
 Product for the urban class 
- Amul launched emmental, gouda 
and pizza mozzarella cheese
Amul –– PPrroodduucctt PPoorrttffoolliioo 
Category Market Share Market Position 
Butter, Ghee 85% 1 
Milk Powder 40% 1 
Cheese 50% 1 
Ice-cream 24.75% 2 
Sweets 50% 1 
Chocolate Drink 90% 1 
Chocolate 10% 3
ujjwal
CONTENT 
 INTRODUCTION 
 LOCATION 
 DISTRIBUTORS IN JAMMU 
 OFFERS AND DISCOUNT OFFERED 
BY COCA COLA ON FESTIVAL SEASON 
 COCA-COLA LAUNCHES SUGAR-FREE 
SOFT DRINK 'COCA-COLA ZERO‘ 
 FACTORS EFFECTING SALES 
 SWOT ANALYSIS 
 ADVERTISEMENT
INTRODUCTION 
 An American multinational beverage corporation and 
manufacturer, retailer and marketer of non-alcoholic beverage 
concentrates and syrups 
 Headquartered at Atlanta, Georgia-USA 
 The company manufactures and markets leading beverage 
brands like
LOCATION 
 Head Office In INDIA 
Enkay Tower, Industrial Area, 
Udyog Vihar Phase 5, 
Gurgaon 122001. 
Phone Number - (0124) 2348041 
Fax Number - 2348654, 2348655 
Email id - www.coca-colaindia.com 
 Coca_Cola Jammu 
Plant 
IFCA Bottling Company Ltd, 
47-50 A Indstrial Extension 
Area, Gangyal 
Jammu - J&K
DISTRIBUTORS IN JAMMU 
 Sai Enterprise --- Rehari 
 Mahajan Soft Drink --- 
Jewel 
 R . K Enterprise ---- 
Shastri Nagar 
 AYAN Cold Drink ---- 
Narwal
RETAILER’S SHOP
RETAILER’S SHOP
OFFERS AND DISCOUNT OFFERED 
BY COCA COLA ON FESTIVAL 
SEASON 
 FOR CUSTOMERS :
OFFER’S 
Coca cola introduced online order on minimum 
amount Rs 99 ... For a limited period 5th Oct To 
5th Nov 2014
OFFER’S 
 Free Recharge Card 
ON Purchase of :- 
2 litre coke (3) ... Rs 20 
1.2 litre coke (4) ... Rs 
25 
 ON purchase of coca 
cola product ... They 
give free prizes like 
money etc 
Can ( 300ml )
OFFER’S 
 FOR RETAILERS 
On purchase of :- 
9 bottle of 2 lt get one 
kinley bottle free 
12 bottle of 1.2 lt get one 
bottle of 1.2 lt free 
20 packs of gift of 300ml 
Can (having 6 pic’s ) get 
extra 3 % OFF
OFFER’S 
CONCEPT : WHAT 
COLD THEY SOLD 
Coca cola provided 
their freezers in the 
market free of cost 
Condition : On 
purchase of a product 
of Coca cola of 
amount Rs 5000.
OFFER’S 
 FOR 
DISTRIBUTORS 
 Profit Margin : - 2-3% 
 Extra Bonus to maximum target achievers :- 
Bonus like money , t.v , refrigetor , trip etc
COCA-COLA LAUNCHES SUGAR-FREE 
SOFT DRINK 'COCA-COLA ZERO' 
 Its strategy to make India 
its fifth largest market by 
2020. 
 Available in 300 ml slim 
cans(Rs 30), 400 ml PET 
bottles and 600 ml PET (Rs 
35).
FACTORS EFFECTING 
SALES 
 Per capita income 
 Competitors 
Pepsi Co.-Pepsi, Slice, 
Dew, Mirinda , Tropicana 
Juice, Lipton Tea Nestlé- 
Nestea and other Milk 
Related Products , Dabur- 
Real Fruit juice 
 Weather 
 In India, Coca Cola 
and Pepsi hold a 
market share of 95% 
of which coca cola has 
60.8% the rest 
belongs to Pepsi
SWOT ANALYSIS
ADVERTISEMENT 
 "Chhoti ho ya 
badi, har khushi 
mein Coca-Cola!"
HOARDINGS & POSTERS
HOARDINGS & POSTERS
ujjwal

More Related Content

What's hot

Amul Butter: Case Study
Amul Butter: Case StudyAmul Butter: Case Study
Amul Butter: Case Studyf098
 
Amul: the brand building challenge
Amul: the brand building challengeAmul: the brand building challenge
Amul: the brand building challengeParesh Ashara
 
AMUL - India’s Pride (Case Study)
AMUL - India’s Pride (Case Study)AMUL - India’s Pride (Case Study)
AMUL - India’s Pride (Case Study)Sambit Mishra
 
AMUL marketing strategy
AMUL marketing strategyAMUL marketing strategy
AMUL marketing strategybhavisha patel
 
Amul (Anand Milk Union Limited)
Amul (Anand Milk Union Limited)Amul (Anand Milk Union Limited)
Amul (Anand Milk Union Limited)Suneet Herekar
 
Advertorial and Segmentation Targeting Positioning (STP) Analysis of AMUL
Advertorial and Segmentation Targeting Positioning (STP) Analysis of AMULAdvertorial and Segmentation Targeting Positioning (STP) Analysis of AMUL
Advertorial and Segmentation Targeting Positioning (STP) Analysis of AMULSamiirr Ali
 
sales and promotion of fresh products
sales and promotion of fresh productssales and promotion of fresh products
sales and promotion of fresh productsRittuja Sullere
 
Marketing - Business Model Of Amul
Marketing - Business Model Of AmulMarketing - Business Model Of Amul
Marketing - Business Model Of AmulAditya Mahagaonkar
 
Project on amul cheese
Project on amul cheeseProject on amul cheese
Project on amul cheeseStewart Serrao
 
Tarang by Backstreet Boys
Tarang by Backstreet Boys Tarang by Backstreet Boys
Tarang by Backstreet Boys Ishtiaq Bhatti
 
Amul_promotional schemes
Amul_promotional schemesAmul_promotional schemes
Amul_promotional schemesRahul Kumar
 
Parle agro strategy
Parle agro strategyParle agro strategy
Parle agro strategyAnilal Rs
 
60742421 amul-butter-4 p-s
60742421 amul-butter-4 p-s60742421 amul-butter-4 p-s
60742421 amul-butter-4 p-sBhaven Thakrar
 
Determinants of Consumer Buying Behavior- A Study on Amul Epic
Determinants of Consumer Buying Behavior- A Study on Amul EpicDeterminants of Consumer Buying Behavior- A Study on Amul Epic
Determinants of Consumer Buying Behavior- A Study on Amul EpicBlesson Raj
 
Marketing plan of Tarang
Marketing plan of TarangMarketing plan of Tarang
Marketing plan of TarangHassan Shahzad
 

What's hot (20)

Amul Butter: Case Study
Amul Butter: Case StudyAmul Butter: Case Study
Amul Butter: Case Study
 
Amul: the brand building challenge
Amul: the brand building challengeAmul: the brand building challenge
Amul: the brand building challenge
 
Amul industry
Amul industryAmul industry
Amul industry
 
Frooti
FrootiFrooti
Frooti
 
AMUL - India’s Pride (Case Study)
AMUL - India’s Pride (Case Study)AMUL - India’s Pride (Case Study)
AMUL - India’s Pride (Case Study)
 
AMUL marketing strategy
AMUL marketing strategyAMUL marketing strategy
AMUL marketing strategy
 
Amul (Anand Milk Union Limited)
Amul (Anand Milk Union Limited)Amul (Anand Milk Union Limited)
Amul (Anand Milk Union Limited)
 
Advertorial and Segmentation Targeting Positioning (STP) Analysis of AMUL
Advertorial and Segmentation Targeting Positioning (STP) Analysis of AMULAdvertorial and Segmentation Targeting Positioning (STP) Analysis of AMUL
Advertorial and Segmentation Targeting Positioning (STP) Analysis of AMUL
 
sales and promotion of fresh products
sales and promotion of fresh productssales and promotion of fresh products
sales and promotion of fresh products
 
Marketing - Business Model Of Amul
Marketing - Business Model Of AmulMarketing - Business Model Of Amul
Marketing - Business Model Of Amul
 
Project on amul cheese
Project on amul cheeseProject on amul cheese
Project on amul cheese
 
Tarang by Backstreet Boys
Tarang by Backstreet Boys Tarang by Backstreet Boys
Tarang by Backstreet Boys
 
project
projectproject
project
 
Amul_promotional schemes
Amul_promotional schemesAmul_promotional schemes
Amul_promotional schemes
 
Parle agro strategy
Parle agro strategyParle agro strategy
Parle agro strategy
 
60742421 amul-butter-4 p-s
60742421 amul-butter-4 p-s60742421 amul-butter-4 p-s
60742421 amul-butter-4 p-s
 
SWOT AMUL
SWOT AMULSWOT AMUL
SWOT AMUL
 
Determinants of Consumer Buying Behavior- A Study on Amul Epic
Determinants of Consumer Buying Behavior- A Study on Amul EpicDeterminants of Consumer Buying Behavior- A Study on Amul Epic
Determinants of Consumer Buying Behavior- A Study on Amul Epic
 
Ppt amul
Ppt amulPpt amul
Ppt amul
 
Marketing plan of Tarang
Marketing plan of TarangMarketing plan of Tarang
Marketing plan of Tarang
 

Viewers also liked

Presentation on beverage production and packaging in pepsico
Presentation on beverage production and packaging in pepsicoPresentation on beverage production and packaging in pepsico
Presentation on beverage production and packaging in pepsicoSahil Jungral
 
Product mix of amway
Product mix of amwayProduct mix of amway
Product mix of amwayAnimesh Gupta
 
Amul ppt Presentation - largest food brand in India & Asia
Amul ppt Presentation - largest food brand in India  & AsiaAmul ppt Presentation - largest food brand in India  & Asia
Amul ppt Presentation - largest food brand in India & AsiaAjay Kumar Gupta
 
amul brand strategy
amul brand strategyamul brand strategy
amul brand strategyJay Verma
 
Marketing strategies of pepsi
Marketing strategies of pepsiMarketing strategies of pepsi
Marketing strategies of pepsiRaja Ali
 

Viewers also liked (8)

Amul- The Taste of India
Amul- The Taste of IndiaAmul- The Taste of India
Amul- The Taste of India
 
Presentation on beverage production and packaging in pepsico
Presentation on beverage production and packaging in pepsicoPresentation on beverage production and packaging in pepsico
Presentation on beverage production and packaging in pepsico
 
Amway product line
Amway product lineAmway product line
Amway product line
 
Product mix of amway
Product mix of amwayProduct mix of amway
Product mix of amway
 
Amul ppt Presentation - largest food brand in India & Asia
Amul ppt Presentation - largest food brand in India  & AsiaAmul ppt Presentation - largest food brand in India  & Asia
Amul ppt Presentation - largest food brand in India & Asia
 
Amul ppt
Amul pptAmul ppt
Amul ppt
 
amul brand strategy
amul brand strategyamul brand strategy
amul brand strategy
 
Marketing strategies of pepsi
Marketing strategies of pepsiMarketing strategies of pepsi
Marketing strategies of pepsi
 

Similar to ujjwal

Parle products, all about manufacturing by Manpreet singh Digital
Parle products, all about manufacturing by Manpreet singh DigitalParle products, all about manufacturing by Manpreet singh Digital
Parle products, all about manufacturing by Manpreet singh DigitalManpreet Singh Chhabra
 
Ipr Indian Saga Of Wealth Creation
Ipr Indian Saga Of Wealth CreationIpr Indian Saga Of Wealth Creation
Ipr Indian Saga Of Wealth CreationVijay Dalmia
 
Amulppt 121101232750-phpapp02
Amulppt 121101232750-phpapp02Amulppt 121101232750-phpapp02
Amulppt 121101232750-phpapp02Akshay Saini
 
26 Amul Marketing
26 Amul Marketing26 Amul Marketing
26 Amul Marketingangel
 
16808474 amul-dairy-project-by-vipul-vyas
16808474 amul-dairy-project-by-vipul-vyas16808474 amul-dairy-project-by-vipul-vyas
16808474 amul-dairy-project-by-vipul-vyasSakshi Jain
 
Aman pepsi ppt
Aman pepsi pptAman pepsi ppt
Aman pepsi pptAman Maloo
 
Project report amul (gcmmf)
Project report amul (gcmmf)Project report amul (gcmmf)
Project report amul (gcmmf)Balwant singh
 
Frooti final ppt
Frooti final pptFrooti final ppt
Frooti final pptSAGAR RAJ
 
Comparative analysis of Amul Pro with other nutritional products
Comparative analysis of Amul Pro with other nutritional productsComparative analysis of Amul Pro with other nutritional products
Comparative analysis of Amul Pro with other nutritional productsRj Parasar
 
A social entreprenership trough parag by mr. devendra shah
A social entreprenership trough parag by mr. devendra shahA social entreprenership trough parag by mr. devendra shah
A social entreprenership trough parag by mr. devendra shahshiv chaurasia
 

Similar to ujjwal (20)

Parle products, all about manufacturing by Manpreet singh Digital
Parle products, all about manufacturing by Manpreet singh DigitalParle products, all about manufacturing by Manpreet singh Digital
Parle products, all about manufacturing by Manpreet singh Digital
 
Presentation on Fruit juice ( beverage ) industry.
 Presentation on Fruit juice  ( beverage )  industry. Presentation on Fruit juice  ( beverage )  industry.
Presentation on Fruit juice ( beverage ) industry.
 
Ipr Indian Saga Of Wealth Creation
Ipr Indian Saga Of Wealth CreationIpr Indian Saga Of Wealth Creation
Ipr Indian Saga Of Wealth Creation
 
Amul2
Amul2Amul2
Amul2
 
Amulppt 121101232750-phpapp02
Amulppt 121101232750-phpapp02Amulppt 121101232750-phpapp02
Amulppt 121101232750-phpapp02
 
Amul
AmulAmul
Amul
 
Amul marketing
Amul marketingAmul marketing
Amul marketing
 
26 Amul Marketing
26 Amul Marketing26 Amul Marketing
26 Amul Marketing
 
16808474 amul-dairy-project-by-vipul-vyas
16808474 amul-dairy-project-by-vipul-vyas16808474 amul-dairy-project-by-vipul-vyas
16808474 amul-dairy-project-by-vipul-vyas
 
Revamping Rasna
Revamping RasnaRevamping Rasna
Revamping Rasna
 
Pepsi
PepsiPepsi
Pepsi
 
Aman pepsi ppt
Aman pepsi pptAman pepsi ppt
Aman pepsi ppt
 
Project report amul (gcmmf)
Project report amul (gcmmf)Project report amul (gcmmf)
Project report amul (gcmmf)
 
Frooti final ppt
Frooti final pptFrooti final ppt
Frooti final ppt
 
Coco cola
Coco cola Coco cola
Coco cola
 
Amul
Amul Amul
Amul
 
Comparative analysis of Amul Pro with other nutritional products
Comparative analysis of Amul Pro with other nutritional productsComparative analysis of Amul Pro with other nutritional products
Comparative analysis of Amul Pro with other nutritional products
 
Parle- G means Genius
Parle- G means GeniusParle- G means Genius
Parle- G means Genius
 
AMUL Analysis by Kanhu.pptx
AMUL Analysis by Kanhu.pptxAMUL Analysis by Kanhu.pptx
AMUL Analysis by Kanhu.pptx
 
A social entreprenership trough parag by mr. devendra shah
A social entreprenership trough parag by mr. devendra shahA social entreprenership trough parag by mr. devendra shah
A social entreprenership trough parag by mr. devendra shah
 

Recently uploaded

The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsEugene Lysak
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...Nguyen Thanh Tu Collection
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxraviapr7
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational PhilosophyShuvankar Madhu
 
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxEduSkills OECD
 
Benefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationBenefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationMJDuyan
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17Celine George
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesMohammad Hassany
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...CaraSkikne1
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRATanmoy Mishra
 
UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...raviapr7
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptxmary850239
 
Presentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphPresentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphNetziValdelomar1
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxKatherine Villaluna
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.EnglishCEIPdeSigeiro
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17Celine George
 
M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxDr. Santhosh Kumar. N
 

Recently uploaded (20)

The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George Wells
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptx
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational Philosophy
 
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
 
Benefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationBenefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive Education
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming Classes
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
 
Prelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quizPrelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quiz
 
UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptx
 
Presentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphPresentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a Paragraph
 
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdfPersonal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptx
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17
 
M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptx
 

ujjwal

  • 1. BEVERAGE Submitted By : Ajesh Dubey Akash Bali Akshay Wazir Amandeep Kaur
  • 3. HISTORY Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina,United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold.  It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe. The original recipe also included sugar and vanilla. Bradham sought to create a drink that was appealing and would aid in digestion and boost energy.
  • 5. 1919 newspaper ad for PepsiCola
  • 13. INDIAN BEVERAGES MARKET  The soft drink market such as carbonated beverages and juices constitutes around USD 1 billion producing 284 million crates per year.  In the peak season, the consumption capacity reaches 25 million creates per month and during off season the same goes down to 15 million crates in a month.  Pepsi and Coca cola are the two leading brands in the Indian market.
  • 14.  PepsiCo entered India in 1989 and in a short period, has grown into one of the largest food and beverage businesses in the country. One of the largest US multinational investors in the country supported by 38 beverage plants and 3 food plants. PepsiCo and its partners recently announced an additional targeted investment of Rs. 33,000 Crore in India by 2020  PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana, Gatorade and Quaker. In two decades, the company has been able to organically grow eight brands that generate Rs. 1000 crores or more in estimated annual retails sales
  • 15. Foods Cheetos Kurkure Lay’s Lehar Namkeen Quaker Oats Uncle Chipps
  • 16. BEVERAGES 7UP Aquafina Duke' Gatorade Mirinda Mountain Dew Nimbooz Pepsi Slice Tropicana
  • 17. PEPSI DISTRIBUTORS IN JAMMU  UMA DRINKS,CHATTHA  CHANDER DISTRIBUTORS,GANGYAL  SANJAY TRADERS,NARWAL
  • 19. GENERAL MARKETING STRATEGY  BOTTLE OPENERS  UMBRELLAS  DECORATIVE LIGHTS OUTSIDE RETAIL OUTLETS OF MAJOR RETAILES  GLOW SIGN BOARDS
  • 20. PEPSI JAMMU MARKET SHARE IN 2009 & 2014
  • 22. Diwali ,a period for brands to come up with innovative campaigns that stand out and capture the attention of consumers. Over the years, many brands have tried to touch the emotional corner of their audience but very few have succeeded. In this context, Pepsi & Kurkure’s latest GharWaliDiwali is a great example for other brands onhow to strike an emotional chord with the audience
  • 23.  PepsiCo’s new digital film brings back the joy of GharWaliDiwali  In an always connected world, Director Vikramditya Motwane captures the significance of a Diwali at home  PepsiCo’s new film brings families closer with a reminder of the joy of a GharWaliDiwali
  • 24. Kurkure added a festive twist with Limited Edition Diwali Gift Packs designed by Manish Arora. For the first time ever, the limited edition gift packs online could also be purchased.
  • 26.  Youth mein confidence hai boss!  Pepsi’s campaign reflects young India’s confidence in the face of pressure
  • 27. OFFER’S  Attractively priced at Rs. 100/-, the pack comprises of 5 bottles of Nimbooz (350 ml each) and 3 beautifully decorated diyas to light up the festive season of Diwali
  • 28. OFFER’S Range of attractively designed gift packs. With innovative gifting options for popular brands such as Pepsi, Slice, Tropicana, Tropicana 100%, Mirinda and Mountain Dew www.pptmart.com
  • 29.  Jai Beverages Pvt Ltd,Jammu,Pepsi Plant, the largest PEPSI plant in PEPSI system, in Jammu(franchise bottling operations of Pepsico) at EPIP or Kala Gate - Bari Brahmana,Jammu .  This is one of the plants of JAIPURIA Group and owned by Mr. Anurag Jaipuria
  • 30. MARKETING STRATEGY DURING FESTIVE SEASON IN JAMMU  DISPLAY OF BILLBOARDS AT RETAILERS  SUPPLY OF SPECIAL GIFT PACKS  AWARENESS OF RETAILERS ABOUT SCHEMES LAUNCHED AT NATIONAL LEVEL  TARGETING YOUTH HANGOUTS LIKE COLLEGE CANTEENS,MOVIE THEATERS,MALLS, ETC.
  • 32. CONTENTS 1) Introduction 2) Company Profile 3) Parle Agro Main Distributors in Jammu 4) Marketing Offers During Festive Seasons 5) Hoardings, Billboards and Posters
  • 33. INTRODUCTION  Parle Agro is an Indian private limited company that owns several popular brands including Frooti, Appy, LMN, Hippo and Bailey.  Several Parle soda brands including Citra, Thums Up, Limca, Gold Spot and Maaza were sold to Coca Cola in 1993 for a reported $40 million.  At the time of sale, the Parle brands together had a 60% market share in the industry.
  • 34. COMPANY PROFILE  It is owned by the Chauhan family of Vile Parle, Mumbai.  Parle Agro, led by Prakash Chauhan and his daughters Schauna, Alisha and Nadia (owner of the brands such as Frooti, Appy, Bailey and Bisleri)  Frooti, the first product rolled out of Parle Agro in 1985, became the largest selling mango drink in India.
  • 35. Parle Agro Main Distributors in Jammu  1. A.G. Enterprises, Plot No. 31, Yard no. 6, Transport Nagar, Narwal, Jammu-180001  2. A.M. Enterprises, Rampura, Navi Basti, Last Morh, Gandhinagar, Jammu-180004  3. Anjali Traders, Near Subash Stadium, Housing Colony, Udhampur-182101  4. Durga Enterprises, Jakhaini, Railway Station Road, Udhampur-182101
  • 36. Marketing Offers During Festive Seasons  Frooti gift packs FROOTI FESTIVITIES This year Parle Agro is giving its consumers a variety of options within the Frooti gift pack range. The Frooti Festivities gift packs are available in the 200ml Tetra Pak and for the North Indian Markets in 400ml, 500ml & 1.2L Pet bottles in a price range of Rs 75/- to Rs 150/-.
  • 37. Frooti gift packs FROOTI FESTIVITIES  Pack for Rest of India:  Frooti Festivities- 200 ml Tetra - Rs 75  Packs specially for J&K, HP, Punjab, Haryana & Rajasthan  Frooti Festivities- 200 ml Rs 150  Frooti Festivities- 500 ml - Rs 100  Frooti Festivities- 1200 ml - Rs 105  Gift Pack Frooti & Appy 400 MLRs 75
  • 38. Appy Fizz gift packs THE FESTIVE-ALL BOX  The Appy-Grappo Fizz Festive-all Box pack comes in 2 pack sizes:  300ml (2 Appy Fizz + 2 Grappo Fizz) at Rs. 75  500ml (2 Appy Fizz + 2 Grappo Fizz) at Rs. 100
  • 39. Appy Fizz Classic 'Classic Compliments'  Appy Fizz Classic celebrated Diwali this year with the elegant 'Classic Compliments' pack. Classic Compliments comes in two elegant packs:  Classic Compliments - 6 packs of 200ml Tetra, priced at Rs. 65  Classic Compliments - 12 packs of 200ml Tetra, priced at Rs. 125
  • 40. Appy Fizz & Grappo Fizz 'Gift a Party'  The 'Gift a Party' pack comes in the following units:  Appy-Grappo 300ml pack - 3 bottles each of Appy Fizz & Grappo Fizz, priced at Rs. 125  Appy-Grappo 500mlpack - 3 bottles each of Appy Fizz & Grappo Fizz, priced at Rs. 165
  • 45. HHIISSTTOORRYY OOFF AAMMUULL  Amul (Anand Milk Union Limited), formed in 1946, is a dairy cooperative movement in India.  It is managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF).  AMUL is based in Anand, Gujarat and has been a sterling example of a co-operative organization's success in the long term. The Amul Pattern has established itself as a uniquely appropriate model for rural development.  Amul has spurred the White Revolution of India. It is also the world's biggest vegetarian cheese brand.
  • 46. RREEAASSOONNSS FFOORR SSUUCCCCEESSSS Robust Supply Chain The vast and complex supply chain Hierarchical network of cooperatives Stretches from small suppliers to large fragmented markets Low Cost Strategy Amul adopted a low-cost price strategy to make its products affordable and attractive to consumers by guaranteeing them value for money Diverse Product Mix Amul Butter, Milk Powder, Ghee, Amulspray, Cheese, Chocolates, Shrikhand, Ice cream, Nutramul, Milk and Amulya Strong Distribution Network Amul products are available in over 500,000 retail outlets across India through its network of over 3,500 distributors. 47 depots with dry and cold warehouses to buffer inventory of the entire range of products. Technology and e-initiatives New products Process technology Complementary assets to enhance milk production E-commerce. Success!!
  • 47. FFAACCTTSS Members: 17 district cooperative milk producers' Union No. of Producer Members: 3.23 million No. of Village Societies: 17,025 Total Milk handling capacity: 23.2 million liters per day Milk collection (Total - 2013- 14): 4.79billion liters Milk collection (Daily Average 2013-14): 13.18 million liters Cattlefeed manufacturing capacity: 6190 Mts. per day Sales Turnover(2013-14): Rs.18143crore (US $ 3.0 Billion)
  • 48. SSWWOOTT AANNAALLYYSSIISS Weaknesses •Risks of highly complex supply chain system •Strong dependency on weak infrastructure •Alliance with third parties who do not belong to the organized sector Opportunities •Penetrate international markets •Diversify product portfolio to enter new product categories and expand existing categories like processed foods, chocolates etc Threats •Competitors - Hindustan Lever, Nestle and Britannia •Still competition from MNCs in butter •Growing price of milk and milk products •Ban on export of milk powder Strengths •Largest food brand in India •High Quality, Low Price •World's Largest Pouched Milk Brand •Annual turnover of US $1504 million •Highly Diverse Product Mix •Robust Distribution Network
  • 49. LOCATION  Head Office: Gujarat Cooperative Milk Marketing Federation, PO Box 10, Amul Dairy Road, Anand 388 001, Gujarat, India Phone No: (+91) (2692) 258506, 258507, 258508, 258509 Fax No: (+91) (2692) 240208, 240185 Email: icecream@amul.coop  Amul Store Location: No.335,sector 5,panchkula Chandigarh-134115 Shop No.3,Shiv Shakti Complex Baner Pune
  • 50. AMUL IN J&K:  Dairy Plant Location In Jammu And Kashmir: GCMMF LTD,Jammu Rakhraj Pura Purmandal Road P.B.Birpur,B.D.Bari Jammu 181133 Phone:(0191)2481534/2481535 Fax:(0191)2481535 Email:Jammu@amul.coop GCMMF LTD Srinagar M/S Bhat & Co. Near Railway Bridge, Wanabal Nowgam Bye Pass,Srinagar J&K-190015 Phone:0990662282 E-mail:Srinagar@amul.coop
  • 51.  AUTHORISED DISTRIBUTOR: R.S.Enterier Old Head Post Office Building, Jammu HO, Pacca Danga,Jammu – 180001 Phone: 9419123825, 9906164642  AUTHORISED DEALER: J.B.B.N.Co. Gole Market Gandhi Nagar , Jammu. Phone:9017732134
  • 52. AADDVVEERRTTIISSEEMMEENNTTSS  AMUL is well known for its innovative hoardings. Find below a few:
  • 53. OFFERS AND DISCOUNTOFFERED BY AMUL ON FESTIVAL SEASON www.pptmart.com
  • 55. MMIIXX…… PPRROODDUUCCTT FFOORR EEVVEERRYY OONNEE  Amul never forgot its “primary customer” - Amul collects 447,000 ltrs of milk from 2.12 million farmers (many illiterate)  Product for youth - Amul launched Chocolate milk under brand name of ‘Amul Kool Koko’ targeting the youth  Product for diabetic people - India’s First Pro-Biotic Wellness Ice cream & Sugar Free Delights For Diabetics
  • 56. MMIIXX…… PPRROODDUUCCTT FFOORR EEVVEERRYY OONNEE  Product for the health conscious - Amul Launched “low fat, low cholesterol bread spreads”  Product for the price sensitive India - Low Priced Amul Ice Creams and affordable ‘sagar’ whitener  Product for the urban class - Amul launched emmental, gouda and pizza mozzarella cheese
  • 57. Amul –– PPrroodduucctt PPoorrttffoolliioo Category Market Share Market Position Butter, Ghee 85% 1 Milk Powder 40% 1 Cheese 50% 1 Ice-cream 24.75% 2 Sweets 50% 1 Chocolate Drink 90% 1 Chocolate 10% 3
  • 59. CONTENT  INTRODUCTION  LOCATION  DISTRIBUTORS IN JAMMU  OFFERS AND DISCOUNT OFFERED BY COCA COLA ON FESTIVAL SEASON  COCA-COLA LAUNCHES SUGAR-FREE SOFT DRINK 'COCA-COLA ZERO‘  FACTORS EFFECTING SALES  SWOT ANALYSIS  ADVERTISEMENT
  • 60. INTRODUCTION  An American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups  Headquartered at Atlanta, Georgia-USA  The company manufactures and markets leading beverage brands like
  • 61. LOCATION  Head Office In INDIA Enkay Tower, Industrial Area, Udyog Vihar Phase 5, Gurgaon 122001. Phone Number - (0124) 2348041 Fax Number - 2348654, 2348655 Email id - www.coca-colaindia.com  Coca_Cola Jammu Plant IFCA Bottling Company Ltd, 47-50 A Indstrial Extension Area, Gangyal Jammu - J&K
  • 62. DISTRIBUTORS IN JAMMU  Sai Enterprise --- Rehari  Mahajan Soft Drink --- Jewel  R . K Enterprise ---- Shastri Nagar  AYAN Cold Drink ---- Narwal
  • 65. OFFERS AND DISCOUNT OFFERED BY COCA COLA ON FESTIVAL SEASON  FOR CUSTOMERS :
  • 66. OFFER’S Coca cola introduced online order on minimum amount Rs 99 ... For a limited period 5th Oct To 5th Nov 2014
  • 67. OFFER’S  Free Recharge Card ON Purchase of :- 2 litre coke (3) ... Rs 20 1.2 litre coke (4) ... Rs 25  ON purchase of coca cola product ... They give free prizes like money etc Can ( 300ml )
  • 68. OFFER’S  FOR RETAILERS On purchase of :- 9 bottle of 2 lt get one kinley bottle free 12 bottle of 1.2 lt get one bottle of 1.2 lt free 20 packs of gift of 300ml Can (having 6 pic’s ) get extra 3 % OFF
  • 69. OFFER’S CONCEPT : WHAT COLD THEY SOLD Coca cola provided their freezers in the market free of cost Condition : On purchase of a product of Coca cola of amount Rs 5000.
  • 70. OFFER’S  FOR DISTRIBUTORS  Profit Margin : - 2-3%  Extra Bonus to maximum target achievers :- Bonus like money , t.v , refrigetor , trip etc
  • 71. COCA-COLA LAUNCHES SUGAR-FREE SOFT DRINK 'COCA-COLA ZERO'  Its strategy to make India its fifth largest market by 2020.  Available in 300 ml slim cans(Rs 30), 400 ml PET bottles and 600 ml PET (Rs 35).
  • 72. FACTORS EFFECTING SALES  Per capita income  Competitors Pepsi Co.-Pepsi, Slice, Dew, Mirinda , Tropicana Juice, Lipton Tea Nestlé- Nestea and other Milk Related Products , Dabur- Real Fruit juice  Weather  In India, Coca Cola and Pepsi hold a market share of 95% of which coca cola has 60.8% the rest belongs to Pepsi
  • 74. ADVERTISEMENT  "Chhoti ho ya badi, har khushi mein Coca-Cola!"