Future strategy for apparel manufacturer in nepal

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  • subrina
  • subrina
  • subrina
  • monika
  • monika
  • ujjwal
  • ujjwal
  • ujjwal
  • suraj
  • suraj
  • shivshankar
  • Future strategy for apparel manufacturer in nepal

    1. 1. ExpansionGarment IndustryHeritage Fashion Pvt.Ltd. (HFPL)Presented By: KanzenSuraj Bansal (12304)Ujjwal Chand (12310)Monika Maheshwari (12319)Subrina Shrestha (12331)Shivshankar Yadav (12336)
    2. 2. Company IntroductionName of Company Heritage Fashion Private LimitedBrief Description Manufacturer and Exporter of RMGProduction Capacity 3000 to 3500 dozens per monthOrder As per demand/order basisMinimum-Style/color 200 dozen/styleProducts Apparel for men, women and children. Cashmere productsMajor Customers USA and GermanyAffiliation Executive member of GANFounder member: European Economic Chamber of Trade, Commerce &Industry Nepal Executive member of Trade Fair Committee-FNCCI, NepalLatest Achievement Awarded third largest exporter by GAN in 2012
    3. 3. MethodologyCreate pool of POTENTIAL MARKETS
    4. 4. ProjectFindings
    5. 5. Porter’s Five ForcesCompetitiveRivalry withinIndustryBargainingPower ofCustomerThreat ofNewEntrantsThreat ofSubstituteProductsBargainingPower ofSuppliersHigh-ManySubstitutesMedium-LargeInvestment-Low govt.interventionLow-Generic prod-Difference inRM onlyHigh-RM importfrom India,China,Thailand-No DomesticRMHigh-Int. & NationalCompetitors
    6. 6. SWOT AnalysisStrength-Flexible Environment-Quality Products-Skilled & Cheap Labor-R & D CultureWeakness-Centralized Structure-No use of local RM-Few suppliersThreats-Political Instability-Foreign Competitors-Transportation Gridlock-New EntrantsOpportunities-Expand in otherCountries-Expand in Local Market
    7. 7. Country Analysis ScanningIsrael Increase in enquiries for Nepalese RMGEU Special Preference to Nepalese Garment IndustryJapan Duty free and quota freeCanada Duty free and quota freeIndia Removal of additional custom dutiesAustralia Seen as potential market in 2012South Africa Seen as potential market in 2012
    8. 8. Country Analysis First Level AnalysisCountries/Regions Accepted EU, Japan, CanadaCountries Rejected India, South Africa, Australia,Israel Second Level AnalysisCountries/Regions Accepted EUCountries Rejected Japan, Canada
    9. 9. Country Analysis Third Level AnalysisEnvironmentFactorSub-Factor First Second ThirdPolitico-Legal Political stability France UK SpainTrade Freedom UK,Spain- FranceEconomic Competitive Economy UK France SpainDisposable Income France UK SpainAbility to cushionExchange Rate ShocksFrance,Spain- UKEmployment Rate UK France SpainSocio-Cultural Ease of Communication UK France SpainTechnology No Significant Influence - -
    10. 10. Export Strategy
    11. 11. Marketing MixPlace-Branded store of UK-Wholesalers- RetailersProduct-Customized Product-Quality-DesignPhysical Environment-Proper packaging- DirectionsPrice-Value Pricing-Competitive PricingPromotion-Trade Fairs-Direct Marketing-Website/Social Media-NetworkingPeople-Skilled Labor-Diversified Workforce-Corporate CultureProcess-Supply Chain management-Maintain QualityTarget Market
    12. 12. RecommendationsMaintain core competencyClient relationshipExpand social networkEfficient supply chain managementCollective shipment
    13. 13. References Business Standard Banking & Finance. (2012,December 25). Retrieved from Business Standard:http://www.business-standard.com/india/news/pound-drops-to-8-month-low-versus-euro-as-uk-house-prices-fall/496730/ Education First. (2012). Retrieved from Education FirstEnglish Proficiency Index: http://www.ef.com/epi/

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