Social Media for Journalists

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My presentation during the introductory session of Social Media for Journalists training in Biratnagar, Kathmandu, Pokhara, Dhangadhi and Nepalgunj in October/November 2012 organized by Equal Access Nepal and funded by UNDP.

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Social Media for Journalists

  1. SOCIAL MEDIAfor journalists @UjjwalAcharya
  2. Plan Today• Talk about social media & it’s importance for journalism and journalists• Discuss Facebook & Twitter as important platforms of social media for journalists• Talk on online journalism & web writing• Discuss use of social media in journalism• Try doing everything that seems working
  3. Social Media
  4. Social Media• All tools on Internet enabling people to connect to each other by sharing info.• Communication used to be linear; then non-linear but now with social media, communication is circular.• On social media, everyone is everyone – creator, the distributor, the audience, the commentator and the mediator.
  5. New Info Order• People are increasingly decreasing habits to search information actively.• Information finds audience.• Social media is fast becoming first source of information of many people.• However, people still trust the information they receive via mainstream media.
  6. Example 1
  7. Example 2
  8. Example 3
  9. Example 4
  10. Journalism Journalismis not about print and ink, its all about NEWS.
  11. Why online? Unlimited space  Unlike traditional media, online media do not have space/time restraint Global Distribution  Global reach is basic feature of online media
  12.  Convergence  Multimedia Storage & retrieval Permanent / easily searchable And, most importantly, immediacy
  13. Weaknesses Mushroom News sites, journalists and news/opinion Lack of Credibility It’s not easy to distinguish between good and bad news site
  14. Weaknesses Ethical Questions Privacy, accuracy vs speed, copyright and advertising Digital Divide The gap between haves and have- nots
  15. Changes Interactivity: Increased ability of the public to actively interact online Increased public access to forms of media; access to big diversity of content Reduced ‘gatekeeping’ powers of major news organizations in agenda setting New and powerful story-telling methods through multimedia technology
  16. Power shift
  17. SOCIAL MEDIA FOR JOURNALISTS
  18. Usages1. Seek ideas & information2. Cultivate source3. Verify information4. Publish / distribute news5. Promote write ups6. Get feedback / measure popularity
  19. Ideas / Info• Get the ideas for news• Get the information • Crowd Source • Watch updates of related people
  20. Cultivate sources• Try to find people knowledgeable in your beats• Follow / befriend them• Connect with them • Comments / likes / retweets• Ask them
  21. Verify info• Every info needs to be verified• See updates of related people for indication to verification of information• If can’t ask openly –use direct messages, emails and chats• Important: begin with taking any information online as fake
  22. Publish / Distribute• Publish all your stories online• Distribute your content through social media with a teaser online and a link• Use all channels possible
  23. Promote• Promote your stories• Create questions• Engage in conversation• Share / retweets good stories from other than your sources• Don’t share everything, share select
  24. Feedback• Ask for feedback• Engage in conversation• Measure popularity by likes / comments and shares
  25. TipsFacebook• Share one story every 3 to 4 hours• Write compelling teasers, not just link• Do not flood with updatesTwitter• Share as many as you like• Write short / sweet introduction
  26. Thank you!Now let’s try all those things!LETS TRY

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