Social Media & Campaigning: SAMSN Presentation

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A presentation presented in the July, 2013 meeting of South Asia Media Solidarity Network

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Social Media & Campaigning: SAMSN Presentation

  1. 1. + Social Media & Campaigning Ujjwal Acharya Federation of Nepali Journalists
  2. 2. + Social Media Strengths are weakness, for now Multi-layered Communication Multi-channel Communication Multi-way Communication Young and Huge Community Tool for Any Type of Content Viral in Nature / Amplification
  3. 3. + Should we use it? Isn’t it the future? Aren’t we worried about diminishing role and impact of our unions? Aren’t we looking for an easier, cheaper, effective and simple way to reach out our members and the public?
  4. 4. + FNJ Experience Immature yet useful Website (www.fnjnepal.org) Facebook  Page (www.facebook.com/FNJCenter)  Individuals Twitter Account (@FNJNepal) Email list SMS
  5. 5. + What’s needed for success? It’s not easy but do-able Planning (contents/ resources / act options / not only how to go on social media but also how to tackle if there is boomerang effect) Right Social Media Tool / Combination (Facebook, Twitter, Online Petition, Blog, YouTube, SoundCloud, Dipity or something else) Patience (No one can be successful in social media overnight, it’s long work to reach out ‘impactful’ number of people)
  6. 6. + What’s needed for success? Human – a few of them – dedicated! Social Media Policy (How to/who use them? How not? How/when to respond?) Conversation! (It’s all about human emotions) Invite / encourage people (especially social media celebrities) to share and raise voice Offline actions!
  7. 7. + Resources Global Voices Advocacy  http://advocacy.globalvoices.org IFEX Campaign Toolkit  e-Advocacy section  www.ifex.org/campaign-toolkit/  THANK YOU

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