IA Documentation

4,210 views

Published on

0 Comments
6 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
4,210
On SlideShare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
83
Comments
0
Likes
6
Embeds 0
No embeds

No notes for slide

IA Documentation

  1. 1. Examples of IA documentations A presentation by Ujjaini Lahiri Disclaimer: The following pages contain screen shots and sections taken from projects and presentations created at different digital agencies. The copyright of the documents are owned by respective copyright owners. This document is for viewing only and should not be distributed or published.
  2. 2. User profiles To come up with effective user profiles we plot users’ investment patterns against their information requirements. The closer to the top right a user is, the more they are likely to use market A John Collins information to maximise their returns, while users on the lower left corner have shorter investment Ambitious investor horizons and require help with understanding the market. Maximum return on investment by being well informed about market trends Need Information B Helene White Responsible Investor A Needs information and some help E at times and wants good returns C Clair Webb Cautious investor Needs information, help and wants Short term Long term good returns returns B investment C William Prince D Pensioner Makes short term investments, and needs help with system and investment D E James Smith Smart Investor Needs to live for now, sharp market speculator, makes high risk investment Need Help Document owner and author: Ujjaini Lahiri Do not copy or distribute without permission
  3. 3. Persona with scenarios Helene White Sales Manager Managing personal finance § Personal finances are well organised § Makes long term financial with low risk, assured returns “I want assured returns, and like to § Wants see and compare different financial products § Do not need help with budgeting take informed decisions ” § Prefers to manage her finances online § Needs help with selection of financial products § Willing to learn more about the financial market Helene White, 28 is Sales Manager at John Lewis. Key expectations Helen lives with her boyfriend in a single bed stylish apartment she has recently bought. The mortgage payment has made her § Create and maintain investment portfolio more keen on understanding and managing her finances. § Manage transactions online § Search for suitable products She expects to get market information and sound financial advice § Advice on investment and financial risk § Make watch list to see product perform before investing along with good service from her banks. She chooses to manage § Calculator tool to assess returns finances online, as she is able to monitor her investments closely § Get SMS reminders and alerts for her investments at her convenience. Scenario Needs Features Behaviour Helene has received the annual bonus and wants to keep § Search § Search Helene goes to the website and searches for products with it for her wedding. She wants to know how much return § Calculate § Calculator guaranteed returns in two years. She calculates the she can earn on it in two years and select the best § Compare § Compare table returns using calculator tool. She then shortlists and goes investment. to compare products to get a better view. While searching for her financial products recently she § Save selection § Watch list Helene selects the products she wants to monitor and came across few products which appeared very lucrative. § Get report § Performance report saves them to her ‘watch list’. She gets a snapshot of the She wants see how the products do for a few days but do of these products from performance graph. not want to risk any money on them. Helen has a very busy schedule and wishes she could § Updates on mobile § SMS Updates Helene goes to the site and registers her mobile number. receive updates of her investment on her mobile and did § SMS Alerts She selects the SMS updates and alerts she would like to not need to go online. receive on her mobile. Document owner and author: Ujjaini Lahiri Do not copy or distribute without permission
  4. 4. Content inventory Document owner and author: Ujjaini Lahiri Do not copy or distribute without permission
  5. 5. Site structure Document owner and author: Ujjaini Lahiri Do not copy or distribute without permission
  6. 6. User journey Home Page User may use the normal route of Home page > hub page/ brand list and > Search engine result product list page Hub Page Brand list page many visitors’ first landing on the site is on the category or product listing pages (brought there from Google or affiliate links) Product category page Brand page Search result page Product details Purchase Document owner and author: Ujjaini Lahiri Do not copy or distribute without permission
  7. 7. Process Flow Document owner and author: Ujjaini Lahiri Do not copy or distribute without permission
  8. 8. User task flow Document owner and author: Ujjaini Lahiri Do not copy or distribute without permission
  9. 9. Tube map style user journey steps Document owner and author: Ujjaini Lahiri Do not copy or distribute without permission
  10. 10. Wireframes in Axure Document owner and author: Ujjaini Lahiri Do not copy or distribute without permission
  11. 11. Storyboarding for dynamic elements Document owner and author: Ujjaini Lahiri Do not copy or distribute without permission
  12. 12. Defining interaction Existing interface Proposed solution Account & market information Order Status Stocks Deal Reference Company Product Deal date Transaction Order status no name type type Pending 8011623 XXXXXXX Fund 10 Mar 10 10:20 Invest LO Failed 8011623 XXXXXXX Stock 10 Mar 10 10:20 Invest LO Dealt 8011623 XXXXXXX Fund 10 Mar 10 10:20 Invest LO Pending 8011623 XXXXXXX Stock 10 Mar 10 10:20 Invest LO View and edit details Failed 8011623 XXXXXXX Stock 10 Mar 10 10:20 Invest LO Cancelled 8011623 XXXXXXX Fund 10 Mar 10 10:20 Invest LO Dealt 8011623 XXXXXXX Fund 10 Mar 10 10:20 Invest LO Fund & Structured products Product Deal date Company Transaction Number Amount in Indicative name type of Units (£) consideration(£) Fund 10 Mar 10 10:20 Alliance GBL INV UK Invest Fund Fund 650 . 00 Alliance RMC US Equity Acc Fund 10 Mar 10 10:20 Aberdeen INV FD Buy Stock Stock 850 . 50 Aberdeen US Equity Acc Fund 10 Mar 10 10:20 Alliance GBL INV UK Invest Fund Fund 650 . 00 Alliance RMC US Equity Acc Fund 10 Mar 10 10:20 Alliance GBL INV UK Buy Fund Fund 650 . 00 Alliance RMC US Equity Acc Fund 10 Mar 10 10:20 Alliance GBL INV UK Buy Fund Fund 650 . 00 Alliance RMC US Equity Acc Document owner and author: Ujjaini Lahiri Do not copy or distribute without permission
  13. 13. Annotating wireframes Document owner and author: Ujjaini Lahiri Do not copy or distribute without permission
  14. 14. Wireframe (High fidelity) and Visual design High fidelity wireframes are used for user testing, as this gives better feel of the proposed site. The header and footer follow the brand guideline so that users can identify with the site and brand. Final visual design derived from the wireframe Document owner and author: Ujjaini Lahiri Do not copy or distribute without permission
  15. 15. Expert review Homepage real estate utilisation analysis Website positioning and heuristic review Document owner and author: Ujjaini Lahiri Do not copy or distribute without permission
  16. 16. Usability audit of existing sites Document owner and author: Ujjaini Lahiri Do not copy or distribute without permission
  17. 17. Thank you

×