These people, Are they: Working? Learning? Sharing? Playing? Earning money? Losing money? Talking to Grandma? Searching a new job? Ordering food? Finding love? Watching movies? … 21st Century Work Environment?

WEB SCIENCE: 2006 Web science is about making powerful new tools for humanity, and doing it with our eyes open. Tim Berners-Lee, MIT

WEB 2.0: 2003 Why did some Web Companies survive the Dotcom bust? Tim O’Reilly

WEB 2.0: The Web as a platform: Google is the middleman between the user and his online experience. The Long Tail: The collective power of the small sites that make up the bulk of the web's content

WEB 2.0: Collective intelligence Collective intelligence applications depend on managing, understanding, and responding to massive amounts of user-generated data in real time. The Cornucopia of The Commons (Bricklin) The intensive repetition of identical navigation schemes creates the condition o f a collective intelligence and shared value.

WEB 2.0: Faceb000000000k USERS : 200 000 000 REVENUE : 300 000 000 $ EMPLOYEES : 1 000 VALUE : 11 000 000 000 $ Ranked N°2…

WEB 3.0 or Web²: The meaning revolution Web 3.0 – Tim Berners-Lee, James Hendler, Ora Lassila (2001) A new form of Web content that is meaningful to computers will unleash a revolution of new possibilities: The Semantic Web . Web Squared – Tim O’Reilly (2008) The Web meets the real World: everything and everyone in the world casts an “information shadow” or

WEB 2.0 is a collection of micro tools Free, accessible, simple design and always under construction! Blogs RSSyndication Wikis Podcasts Social Networking Peer-to-peer Mash-ups Aggregators …

2009 - Where is the Enterprise 2.0? Enterprise 2.0: an enterprise that has entirely transformed a key business process using web 2.0 tools ? But Web 2.0 is about content, usage and people not about processes Content: Trust your users! The wisdom of crowds (Suriowecki ) Usage: Users add value ! Crowd sourcing (Howe & Robinson) People: Cooperate, don’t control ! Wirearchy (Husband)

Enterprise 2.0: an enterprise that has entirely transformed a key business process using web 2.0 tools ?

But Web 2.0 is about content, usage and people not about processes

Content: Trust your users! The wisdom of crowds (Suriowecki )

Usage: Users add value ! Crowd sourcing (Howe & Robinson)

People: Cooperate, don’t control ! Wirearchy (Husband)

Wirearchy (Husband) A dynamic two-way flow of power and authority based on information, knowledge, trust and credibility, enabled by interconnected people and technology

 Source: Harold Jarche’s blog

No borders No space No time No top No bottom No owner Photo from Flickr

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Conditions of success Ambitious use of Web 2.0 tools Complete integration in existing worflows Change in management practices and organizational structures Top management act as role model for adoption Launching Web 2.0 in conjunction with other strategic initiatives

Barriers Where is the potential financial return of Web 2.0 tools? Nothing is holding back Web 2.0 initiatives Company culture doesn’t encourage the use of Web 2.0 tools No incentive to adopt or experiment No skills Structure of the company too hierarchical

Drivers Competitive advantage / new market opportunities New culture, new responsibilities, new autonomy Tight interactivity with customers and suppliers Adoption leads to more adoption Business units rather than IT depts are driving the selection of tools Gathering of business culture data, shared content on experiences

An example: E-Learning 2.0 An E-practice turned 2.0 Long life learning programs Professional training programs We love E-Learning! Based on Social learning: learn by teaching to others “ E-Learning 2.0 is about creating and sharing information and knowledge with people using social media tools like blogs, wikis, social bookmarking and social networks within an educational or training context to support a new collaborative approach to learning” .

From E-Learning 1.0 to 2.0 Non-formal, changing Formal, constant Content Unique, personal Community Needs Anytime, on demand Once Delivery During work After work Period 1 minute 1 hour Lenght of training Immediate & free Long & expensive Development Wirearchy Horizontal Hierarchy One way Owner / Trainer SN, Wikis, blogs CMS (Moodle) Tools 2.0 1.0

An example: E-Learning 2.0 In the learning / training process: - Collaborative knowledge building - Share - Personal learning environments - Personalize - MicroLearning / Granular addressability - Address - No learning space / border / time – Freedom It’s all about content, usage and people…

An example: E-Learning 2.0 In the organizational process: - Community model – Loose context - Organize learning just by providing Web 2.0 tools: The web as a platform. - Integrate experience, practice, probing, sense making, professional response - Monitor knowledge building and acquisition to manage LLL programs

Final word Web 2.0 is about to die. Long life to Web 2.0. Web 2.0 for the enterprise is not only about crowdsourcing and E-Learning, but also: - Human ressources management - Recrutement - Internal collaboration - Knowledge management - Expertise management - Suppliers integration … . By the way, did I say the word computer, once?