United Global Soft
Call : +91 8099902123(IND)
+1-201-710-8393(USA)
Email : Info@Unitedglobalsoft.com
Digital Marketing and SEO Basics
What is Digital Marketing ?
Importance of Internet Marketing
How the search engine works ...
SEO Analysis and Initial Planning
Business Analysis
Website SEO Audit
Keywords Research and Analysis
Introduction to Keywo...
SEO On page Process
Basics of Website Designing / Development
(Basics of HTML)
Usability and User Experience in website
HT...
Anchor Links Optimization
Internal Link Strategy
Image Tag Optimization
Page Speed Optimization Tool
Footer Optimization
C...
Google Webmasters Tools
Adding a Site and Verification Process
Google analytics
Google Webmasters Tools
Adding a Site and ...
Health
Crawl Errors
Crawl Stats
Google Fetch
Blocking the Crawler and blocked pages
Optimization
Sitemaps
Remove URLS from...
Off Page OptimizationTechniques
Introduction to Offsite Optimization
Submission to search engines
Linking Building Methodo...
Blog creation(or) web 2.0 pages
Article Submissions
Press Release Submission
RSS feeds
Reports and Management
Website Posi...
Email : Info@Unitedglobalsoft.com
Email : Info@Unitedglobalsoft.com
Email : Info@Unitedglobalsoft.com
Email : Info@Unitedglobalsoft.com
Email : Info@Unitedglobalsoft.com
Email : Info@Unitedglobalsoft.com
Email : Info@Unitedglobalsoft.com
Email : Info@Unitedglobalsoft.com
Email : Info@Unitedglobalsoft.com
Email : Info@Unitedglobalsoft.com
Email : Info@Unitedglobalsoft.com
Email : Info@Unitedglobalsoft.com
Email : Info@Unitedglobalsoft.com
Email : Info@Unitedglobalsoft.com
Email : Info@Unitedglobalsoft.com
Email : Info@Unitedglobalsoft.com
Email : Info@Unitedglobalsoft.com
Email : Info@Unitedglobalsoft.com
Email : Info@Unitedglobalsoft.com
Email : Info@Unitedglobalsoft.com
Email : Info@Unitedglobalsoft.com
Email : Info@Unitedglobalsoft.com
Email : Info@Unitedglobalsoft.com
Email : Info@Unitedglobalsoft.com
Email : Info@Unitedglobalsoft.com
Email : Info@Unitedglobalsoft.com
Email : Info@Unitedglobalsoft.com
Email : Info@Unitedglobalsoft.com
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SEO Online Training in India

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SEO Online Training in India

  1. 1. United Global Soft Call : +91 8099902123(IND) +1-201-710-8393(USA) Email : Info@Unitedglobalsoft.com
  2. 2. Digital Marketing and SEO Basics What is Digital Marketing ? Importance of Internet Marketing How the search engine works ? Google Search Architecture and Ranking methodology Search algorithm updates Understanding the SERP and Search Operators Latest Updates (Panda & Penguin update) Bing and Yahoo Search Email : Info@Unitedglobalsoft.com
  3. 3. SEO Analysis and Initial Planning Business Analysis Website SEO Audit Keywords Research and Analysis Introduction to Keyword Research Types of Keywords Keyword Research Methodology Keywords Analysis Tools Competition Analysis Finding the best keywords for project. Localized Keywords Research Email : Info@Unitedglobalsoft.com
  4. 4. SEO On page Process Basics of Website Designing / Development (Basics of HTML) Usability and User Experience in website HTML Validation using W3C Google SEO Guidelines Website Structure and Navigation Optimization Filename and Folder structures Title Tag Optimization Keyword Research Meta Tags Optimization Meta Description Optimizations Headers Optimization SEO Content Writing Email : Info@Unitedglobalsoft.com
  5. 5. Anchor Links Optimization Internal Link Strategy Image Tag Optimization Page Speed Optimization Tool Footer Optimization Creating HTML and XML sitemaps URL Redirecting Techniques (Non WWW to WWW, 301, 302) Custom Error Pages Robot.txt and Blocking URLS in GWT Black hat SEO Techniques Email : Info@Unitedglobalsoft.com
  6. 6. Google Webmasters Tools Adding a Site and Verification Process Google analytics Google Webmasters Tools Adding a Site and Verification Process Google analytics Configuration Settings Geographic Settings URL Parameters Site Links Email : Info@Unitedglobalsoft.com
  7. 7. Health Crawl Errors Crawl Stats Google Fetch Blocking the Crawler and blocked pages Optimization Sitemaps Remove URLS from index HTML Suggestions Content Keywords Dynamic Site Optimization Techniques Concepts of Dynamic SEO Working with URL Rewrites (mod_rewrite - apache) Adding Titles and Meta Tags Working with Word press CMS Email : Info@Unitedglobalsoft.com
  8. 8. Off Page OptimizationTechniques Introduction to Offsite Optimization Submission to search engines Linking Building Methodology Types of Linking Methods (One Way and Two Way ) Links Checking Tools Directory Submissions for SEO Social Bookmarking Local Business Listing (Local SEO) Classifieds Posting Forum Signatures and Blog Comments Email : Info@Unitedglobalsoft.com
  9. 9. Blog creation(or) web 2.0 pages Article Submissions Press Release Submission RSS feeds Reports and Management Website Position Analysis Website Monthly Reports Goals and Conversions Additional Useful Topics Face book, YouTube, Twitter Affiliate Marketing Basics Google Ad sense Training All the concepts will be implemented in live seo project. Email : Info@Unitedglobalsoft.com
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