UiGathering 2012.07 Slide (Hoper Wang)

Its all about HUMAN從『使用者研究』到『易用性測試』 Hoper Wang 2012/07/14

REASONS FOR EVERYTHING

Why product design?

Why research and study?

"Testing" vs. "Study"

CASE #1: COMMUNITY

What is known

As you see today……

There used to be……

Findings beyond usability• Strong usability design• Product distinctions without difference• Weak user perceived needs• Potential opportunities

CASE #2: E‐COMMERCE

Mixed Search Results

E‐Business Models

Findings beyond usability• Many critical usability issues• Usability issues could be causes, or results• Product concept & brand confusion

HOW TO INJECT MORE "HUMAN"?

Research goals for human• Not only well‐defined UI testing items• But also human cognitive and emotional perspectives• Search for potential needs e.g. • product cognition and impression • comparison and context of usage • perceived strength and weakness

Open questions for human• How to use• Whether to use• Why or why NOT to use

Evaluation• Usable• Useful• Desirable

在人類心理與行為之前，我們只能永遠保持謙卑 Hoper Wang 2012/07/14

UiGathering 2012.07 Slide (Hoper Wang)

by UiGathering on Jul 23, 2012

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UiGathering 2012.07 Slide (Hoper Wang) Presentation Transcript