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UiGathering 7月份活動 Session 01: ...

UiGathering 7月份活動 Session 01:

講者:王派桓 Hoper Wang / D-Link 使用者經驗分析部經理
講題:It's all about human─ 從「使用者研究」到「易用性測試」

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UiGathering 2012.07 Slide (Hoper Wang) Presentation Transcript

  • 1. Its all about HUMAN從『使用者研究』到『易用性測試』 Hoper Wang 2012/07/14
  • 2. REASONS FOR EVERYTHING
  • 3. Why product design?
  • 4. Why research and study?
  • 5. "Testing" vs. "Study"
  • 6. CASE #1: COMMUNITY
  • 7. What is known
  • 8. As you see today……
  • 9. There used to be……
  • 10. Findings beyond usability• Strong usability design• Product distinctions without difference• Weak user perceived needs• Potential opportunities
  • 11. CASE #2: E‐COMMERCE
  • 12. Mixed Search Results
  • 13. E‐Business Models
  • 14. Findings beyond usability• Many critical usability issues• Usability issues could be causes, or results• Product concept & brand confusion
  • 15. HOW TO INJECT MORE "HUMAN"?
  • 16. Research goals for human• Not only well‐defined UI testing items• But also human cognitive and emotional  perspectives• Search for potential needs e.g.  • product cognition and impression • comparison and context of usage • perceived strength and weakness
  • 17. Open questions for human• How to use• Whether to use• Why or why NOT to use
  • 18. Evaluation• Usable• Useful• Desirable
  • 19. 在人類心理與行為之前,我們只能永遠保持謙卑 Hoper Wang 2012/07/14