UiGathering 2012.07 Slide (Hoper Wang)

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UiGathering 7月份活動 Session 01:

講者:王派桓 Hoper Wang / D-Link 使用者經驗分析部經理
講題:It's all about human─ 從「使用者研究」到「易用性測試」

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UiGathering 2012.07 Slide (Hoper Wang)

  1. 1. Its all about HUMAN從『使用者研究』到『易用性測試』 Hoper Wang 2012/07/14
  2. 2. REASONS FOR EVERYTHING
  3. 3. Why product design?
  4. 4. Why research and study?
  5. 5. "Testing" vs. "Study"
  6. 6. CASE #1: COMMUNITY
  7. 7. What is known
  8. 8. As you see today……
  9. 9. There used to be……
  10. 10. Findings beyond usability• Strong usability design• Product distinctions without difference• Weak user perceived needs• Potential opportunities
  11. 11. CASE #2: E‐COMMERCE
  12. 12. Mixed Search Results
  13. 13. E‐Business Models
  14. 14. Findings beyond usability• Many critical usability issues• Usability issues could be causes, or results• Product concept & brand confusion
  15. 15. HOW TO INJECT MORE "HUMAN"?
  16. 16. Research goals for human• Not only well‐defined UI testing items• But also human cognitive and emotional  perspectives• Search for potential needs e.g.  • product cognition and impression • comparison and context of usage • perceived strength and weakness
  17. 17. Open questions for human• How to use• Whether to use• Why or why NOT to use
  18. 18. Evaluation• Usable• Useful• Desirable
  19. 19. 在人類心理與行為之前,我們只能永遠保持謙卑 Hoper Wang 2012/07/14

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