2012 Taiwan UX Summit 微型工作坊 簡報

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「2012 台灣使用者經驗高峰會」微型工作坊
主題:創造設計的正向影響力
講者:Apogee共同創辦人/Daniel Szuc

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2012 Taiwan UX Summit 微型工作坊 簡報

  1. 1. Posi%ve  Design  Impact  
  2. 2. Reality  check  
  3. 3. About  Dan  -­‐  @dszuc    
  4. 4. www.sitepoint.com/kits/usability1/  
  5. 5. www.amazon.com/Global-­‐UX-­‐Design-­‐Research-­‐Connected/dp/ 012378591X  
  6. 6. www.uxhongkong.com  
  7. 7. Structure  for  today  •  Knowledge  taster  (arKcle)  •  Exercises  (brief)  •  Share  (2-­‐3  key  points  from  a  few  people)  •  QuesKons  later  •  Olympic  walk  
  8. 8. Start  of  our  journey  
  9. 9. uxmaRers.com/mt/archives/2012/05/posiKve-­‐design-­‐impact.php  
  10. 10. •   MoKvaKons  &  Beliefs  •   Culture  •   StarKng  levels  of  happiness   www.inc.com/jessica-­‐sKllman/what-­‐they-­‐dont-­‐tell-­‐you-­‐about-­‐ posiKve-­‐psychology-­‐.html  
  11. 11. •   Human  history  •   ReflecKon  •   Future  for  our  kids  
  12. 12. •   Empathy  •   Compassion  •   What  we  make  
  13. 13. hRp://johnnyholland.org/2009/08/value/  
  14. 14. hRp://johnnyholland.org/2009/08/value/  
  15. 15. www.poetpainter.com/thoughts/article/a-user-experience- hierarchy-of-needs
  16. 16. Posi%ve  feelings  &  moments  
  17. 17. Exercise  1  ::  What  makes  you  feel  happy?  
  18. 18. Insights  –  doing  great  design  •  Spaces  •  EmoKons  •  Time  …    
  19. 19. You  
  20. 20. uxmag.com/arKcles/taking-­‐the-­‐mystery-­‐out-­‐of-­‐hiring-­‐user-­‐experience-­‐ talent  
  21. 21. uxmag.com/arKcles/taking-­‐the-­‐mystery-­‐out-­‐of-­‐hiring-­‐user-­‐experience-­‐ talent  
  22. 22. Exercise  2  ::  List  out  3  X  key  soa  skills  required  to  be  a   great  pracKKoner?  
  23. 23. www.stby.eu/2012/09/03/empathic-­‐conversaKons/  
  24. 24. www.stby.eu/2012/09/03/empathic-­‐conversaKons/  
  25. 25. Insights  -­‐  empathy  •  Outside  of  the  UX  pracKce  •  Performance  vs.  theory  •  Roles  
  26. 26. Organiza%onal  lens  
  27. 27. Case  Study  ::  OrganizaKonal  understanding  
  28. 28. •   New  to  UX  •   Digital  strategy  •   Open  minded  
  29. 29. Insights  –  have  a  plan  •  Listen  to  the  underlying  need  •  Plan  together  •  Co-­‐discovery  &  co-­‐design  =  no  surprises  
  30. 30. Immersion  
  31. 31. Exercise  3  
  32. 32. Insights  –  elas%city    •  Growing  your  frame  •  Going  global    •  Deeper  understanding  
  33. 33. Designing  the  business  
  34. 34. hRp://www.alistapart.com/arKcles/demysKfying-­‐design/  
  35. 35. “By  revealing  our  process,  with  its  twists,  turns,  and  challenges  and   inviKng  others  into  our  world  we  begin  to  break  down  divisions.  The  input  non-­‐designers  provide  during  the  design  phase  will  ulKmately  show   up  in  the  work—or  at  the  very  least  they  will  perceive  that  you  heard   them.  Feelings  of  ownership  in  the  project  increase,  creaKng  a  team  that   is  more  invested  in  the  success  of  the  work  which  translates  to  improved   product  quality.  Let’s  look  at  some  steps  we  can  take.”   hRp://www.alistapart.com/arKcles/demysKfying-­‐design/  
  36. 36. Insights  –  shared  moments  •  Stories  •  Ingredients  only  •  Customer  truth  
  37. 37. Impact  &  leadership  
  38. 38. johnnyholland.org/2012/09/how-­‐an-­‐mba-­‐meets-­‐the-­‐silos-­‐challenge-­‐ of-­‐ux/  
  39. 39. johnnyholland.org/2012/09/how-­‐an-­‐mba-­‐meets-­‐the-­‐silos-­‐challenge-­‐ of-­‐ux/  
  40. 40. Exercise  ::  What  is  stopping  you  from  leading  today?  
  41. 41. Insights  -­‐  awareness  •  Own  style  •  Leadership  moments  •  Coaching  
  42. 42. Personal  UX  Plan  
  43. 43. www.inc.com/geoffrey-­‐james/success-­‐secret-­‐change-­‐your-­‐internal-­‐ dialog.html  
  44. 44. www.inc.com/geoffrey-­‐james/success-­‐secret-­‐change-­‐your-­‐internal-­‐ dialog.html  
  45. 45. www.inc.com/geoffrey-­‐james/success-­‐secret-­‐change-­‐your-­‐internal-­‐ dialog.html  
  46. 46. Exercise  ::  Name  3  habits  or  acKviKes  you  could  pracKce   more  that  can  have  more  impact?  
  47. 47. Final  thoughts  
  48. 48. What  characterisKcs  do  we,  as  UX  professionals,  need  to  think  about  and   develop  over  Kme,  in  preparaKon  for  embarking  on  a  journey  that  will   take  us  beyond  global  boundaries,  while  trying  to  see  beyond  our  core   beliefs  and  understandings?   hRp://mkp.com/news/global-­‐ux-­‐design-­‐and-­‐research-­‐in-­‐a-­‐connected-­‐world  
  49. 49. www.fastcodesign.com/1669988/5-keys-to-building-a-business- that-doesnt-bury-the-humans-at-its-core
  50. 50. www.fastcodesign.com/1669988/5-keys-to-building-a-business- that-doesnt-bury-the-humans-at-its-core
  51. 51. Be  Kind  
  52. 52. Thank  You   @dszuc  &  @igiwong  dszuc@apogeehk.com  &  jowong@apogeehk.com         www.apogeehk.com   www.dszuc.com    

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