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ui42 Martin Krupa WUD 2012 Stages of usability addoption at companies

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World Usability Day 2012 at ui42: Martin Krupa speaks about stages of usability adoption in companies according to Jacob Nielsen. Martin presents his overview about state of usability in Slovakia ...

World Usability Day 2012 at ui42: Martin Krupa speaks about stages of usability adoption in companies according to Jacob Nielsen. Martin presents his overview about state of usability in Slovakia since 2005.

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ui42 Martin Krupa WUD 2012 Stages of usability addoption at companies ui42 Martin Krupa WUD 2012 Stages of usability addoption at companies Presentation Transcript

  • Corporate Usability MaturityMartin Krupa ui42
  • Jakob Nielsens Alertbox, April 24, 2006 http://www.useit.com/alertbox/maturity.html <+1>
  • Stage 1: Hostility Toward Usability • „Nás nezaujímajú používatelia.“ • „Zabila by som tých používateľov.“ • Developers dont want to hear about users or their needs; their only goal is to build features and make them work • ...hostility toward usability predominated in most IT shops until the 1980s • Forget about promoting usability • People have to want to change before theres any chance of helping them do so. <+1>
  • Stage 2: Developer-Centered Usability • “Teraz nemáme čas. Aj keby sme spravili usability testovanie, developeri nič z toho nespravia.“ • Design team relies on its own intuition. • Works well for one class of design problem: developing tools, such as Web servers, for developers or other geeks (Perl, Linux, Apache, ...) • For non-geek audiences, its disastrous to rely on the design teams understanding of whats easy: Anyone working on a project knows much too much about it to represent outside users. • People care about usability! <+1>
  • Stage 3: Skunkworks Usability • “Som stratil všetky ilúzie o používateľoch.“ • „We shouldnt rely on the design teams personal judgment.“ • No budget allocated • Ad hoc usability activities driven by user advocates who want a bit more data to improve the quality of the one thing theyre working on at the moment. • Manager hires an external usability expert for the companys first- ever independent assessment of user-experience quality. • When designs get a small usability injection, they get better • Downside: great usability seems so obvious that management might not recognize how much work was required to simplify the design. • Save the initial design ideas, make case studies <+1>
  • Stage 4: Dedicated Usability Budget • Nemáme žiadne citáty  • Budget allocated (10%) - usability is planned & a few people have usability in job description • Usability as a magic potion thats sprinkled sparsely over a user interface to shine it up. • Main usability method is user testing, which is invariably conducted late in the development process after the user interface has been at least partially implemented. • You need more than a couple of success stories. • ROI is needed (higher conversion rates, fewer calls to the helpdesk, better intranet productivity, …) • Collect results across your usability projects <+1>
  • Stage 5: Managed Usability • Official usability group, led by usability managerStage 6: Systematic Usability Process • Process for tracking user experience quality • Usability is part of job of all managers and team membersStage 7: Integrated User-Centered Design • Each project has defined usability goalsStage 8: User-Driven Corporation • Usability determines what types of projects the company should fund <+1>
  • Stage 1: decadesStage 2-4: 2-3 years each stageStage 5-7: 6-7 years each stageStage 8: 20 years Start-ups are lucky and can begin the maturity process at stage 3 or stage 4, depending on the founders previous usability experience. <+1>
  • How to• Fast Track methodology (design & prototyping)• “Agile Usability Engineering”• “Extreme Design”• “Intensive Usability” <+1>
  • Contact Martin Krupa krupa@ui42.sk www.ui42.sk/usability www.ui42.sk/blog Twitter: @martinkrupa +421 905 403 728ui42 spol. s r.o.Haydnova 20/B811 02 Bratislava