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Why Technology Marketing is different!

by Chief Marketing Consultant at Better Reality Marketing - Technologiemarketing on Sep 05, 2009

  • 6,281 views

110 slides covering technology marketing. Latest conversational marketing knowledge will soon be added. Stay tuned.

110 slides covering technology marketing. Latest conversational marketing knowledge will soon be added. Stay tuned.

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  • readysetproject readysetproject Comprehensive and articulate! The 'Diffusion of an Innovation' reminds me of the 'Gartner Hype Cycle'. Investments in technology are approached hesitantly, but early adopters clear traps and define a practical path for future implementors. The reason a company will invest in technology depends on the person making the 'buying decision'. Inform the buyer what is possible with technology, and let them ask you what they need.


    'Shifting Buyer Concerns' is a great representation of the dynamic relationship.


    -Ryan Gensel

    twitter.com/readysetproject

    www.readysetproject.com

    ryangensel.blogspot.com
    4 years ago
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Why Technology Marketing is different! Why Technology Marketing is different! Presentation Transcript