Content Marketing B2B
by Ute Hillmer, Chief Marketing Consultant at Better Reality Marketing - Technologiemarketing on Dec 18, 2011
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Content marketing equips buyers with the knowledge to make better-informed decisions. ...
Content marketing equips buyers with the knowledge to make better-informed decisions.
It is based on onversations and storytelling instead of pushing one message for the world. The content is compelling and interesting for a targetted customer segments, taking into consideration this segments world view.
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