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Branding your business.
 

Branding your business.

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    Branding your business. Branding your business. Presentation Transcript

    • BRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET Ugochukwu Ezeagwula
    • Disclaimer NO MBA!!! www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
    • Disclaimer NO LIFE-LONG EXPERIENCE!!! www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
    • But… A COMPELLING STORY www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
    • ALL THAT IS JUST BY THE WAY… LETS GET DOWN TO BUSINESS! www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
    • WHY? Water + Sugar + put it into a can = Costs less than N20 WRITE COCA-COLA ON THE CAN AND YOU CAN CHARGE N60 www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
    • WHY? PUT THE NAME T.M.LEWIN ON THIS ORDINARY SHIRT : AND CHARGE N7,500 (no problem) Take cheap fabric (the cheapest) make a plain corporate shirt = production cost N1,500 www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
    • WHY? INSTEAD REASSEMBLE THE PERSON – CALL HIM LIONNEL MESSI AND ASK FOR AN ANNUAL SALARY OF MORE THAN $80 000 000 Take a human being and break him or her down to the smallest components – atoms. Take that stuff to the commodity market and try sell it – you might get N500 www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
    • ICONIC BRANDS? www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
    • What is a BRAND? Why is BRAND? Components of a BRAND. www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
    • What is a BRAND? www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
    • association name logo WhatisaBRAND www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
    • WhatisaBRAND  arouse emotion  ignite passion  echo reliability  have meaning www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
    • WhatisaBRAND A brand, plainly stated, is an impression. It's the impression in the consumer's mind of a company's total personality, including its real and imaginary qualities as well as its shortcomings. www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
    • WhatisaBRAND “Apple innovates, IBM solves, Nike exhorts, Virgin enlightens, Sony dreams… Brands are not nouns but verbs.” www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
    • Why BRAND? www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
    • WhyBRAND? www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
    • Components of a BRAND. www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
    • Identity + Personality + Image = Brand Components OfaBRAND. www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
    • Components OfaBRAND. IDENTITY • A name • Logo • Collateral Materials • Website • Advertising You name it…. www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
    • Components OfaBRAND. PERSONALITY • GTBank is simple • Apple is friendly • IBM is formal & professional etc…. www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
    • Components OfaBRAND. IMAGE How you are viewed by others www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
    • Identity + Personality + Image = Brand Components OfaBRAND. www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
    • Ugochukwu Ezeagwula Chief Imagination Officer Identita Brand Concepts Telephone: +234 01 844 3816 +234 806 665 4702 E-mail me@ugochukwuezeagwula.com ugochukwu2001@yahoo.com Website www.ugochukwuezeagwula.com www.identitanigeria.com Facebook: www.facebook.com/ugochukwuezeagwula www.facebook.com/identitabrandcommunicators Twitter: @ugosanchez Thank You.