BRANDING YOUR BUSINESS:
STANDING OUT IN A CROWDED MARKET
Ugochukwu Ezeagwula
Disclaimer
NO MBA!!!
www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
Disclaimer
NO LIFE-LONG EXPERIENCE!!!
www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
But…
A COMPELLING STORY
www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
ALL THAT IS JUST BY THE WAY…
LETS GET DOWN TO BUSINESS!
www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A C...
WHY?
Water + Sugar + put it into a can = Costs less
than N20
WRITE COCA-COLA ON THE CAN AND YOU
CAN CHARGE N60
www.identit...
WHY?
PUT THE NAME T.M.LEWIN ON THIS
ORDINARY SHIRT : AND CHARGE N7,500 (no
problem)
Take cheap fabric (the cheapest) make ...
WHY?
INSTEAD REASSEMBLE THE PERSON – CALL HIM
LIONNEL MESSI AND ASK FOR AN ANNUAL SALARY
OF MORE THAN $80 000 000
Take a h...
ICONIC BRANDS?
www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
What is a BRAND?
Why is BRAND?
Components of a BRAND.
www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CRO...
What is a
BRAND?
www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
association
name
logo
WhatisaBRAND
www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
WhatisaBRAND  arouse emotion
 ignite passion
 echo reliability
 have meaning
www.identitanigeria.comBRANDING YOUR BUSI...
WhatisaBRAND
A brand, plainly stated, is an impression.
It's the impression in the consumer's
mind of a company's total pe...
WhatisaBRAND
“Apple innovates,
IBM solves,
Nike exhorts,
Virgin enlightens,
Sony dreams…
Brands are not nouns but verbs.”
...
Why BRAND?
www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
WhyBRAND?
www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
Components
of a BRAND.
www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
Identity + Personality + Image =
Brand
Components
OfaBRAND.
www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN...
Components
OfaBRAND. IDENTITY
• A name
• Logo
• Collateral Materials
• Website
• Advertising
You name it….
www.identitanig...
Components
OfaBRAND.
PERSONALITY
• GTBank is simple
• Apple is friendly
• IBM is formal & professional
etc….
www.identitan...
Components
OfaBRAND.
IMAGE
How you are viewed by others
www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A C...
Identity + Personality + Image =
Brand
Components
OfaBRAND.
www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN...
Ugochukwu Ezeagwula
Chief Imagination Officer
Identita Brand Concepts
Telephone:
+234 01 844 3816
+234 806 665 4702
E-mail...
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Branding your business.

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Branding your business.

  1. 1. BRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET Ugochukwu Ezeagwula
  2. 2. Disclaimer NO MBA!!! www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
  3. 3. Disclaimer NO LIFE-LONG EXPERIENCE!!! www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
  4. 4. But… A COMPELLING STORY www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
  5. 5. ALL THAT IS JUST BY THE WAY… LETS GET DOWN TO BUSINESS! www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
  6. 6. WHY? Water + Sugar + put it into a can = Costs less than N20 WRITE COCA-COLA ON THE CAN AND YOU CAN CHARGE N60 www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
  7. 7. WHY? PUT THE NAME T.M.LEWIN ON THIS ORDINARY SHIRT : AND CHARGE N7,500 (no problem) Take cheap fabric (the cheapest) make a plain corporate shirt = production cost N1,500 www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
  8. 8. WHY? INSTEAD REASSEMBLE THE PERSON – CALL HIM LIONNEL MESSI AND ASK FOR AN ANNUAL SALARY OF MORE THAN $80 000 000 Take a human being and break him or her down to the smallest components – atoms. Take that stuff to the commodity market and try sell it – you might get N500 www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
  9. 9. ICONIC BRANDS? www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
  10. 10. What is a BRAND? Why is BRAND? Components of a BRAND. www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
  11. 11. What is a BRAND? www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
  12. 12. association name logo WhatisaBRAND www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
  13. 13. WhatisaBRAND  arouse emotion  ignite passion  echo reliability  have meaning www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
  14. 14. WhatisaBRAND A brand, plainly stated, is an impression. It's the impression in the consumer's mind of a company's total personality, including its real and imaginary qualities as well as its shortcomings. www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
  15. 15. WhatisaBRAND “Apple innovates, IBM solves, Nike exhorts, Virgin enlightens, Sony dreams… Brands are not nouns but verbs.” www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
  16. 16. Why BRAND? www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
  17. 17. WhyBRAND? www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
  18. 18. Components of a BRAND. www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
  19. 19. Identity + Personality + Image = Brand Components OfaBRAND. www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
  20. 20. Components OfaBRAND. IDENTITY • A name • Logo • Collateral Materials • Website • Advertising You name it…. www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
  21. 21. Components OfaBRAND. PERSONALITY • GTBank is simple • Apple is friendly • IBM is formal & professional etc…. www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
  22. 22. Components OfaBRAND. IMAGE How you are viewed by others www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
  23. 23. Identity + Personality + Image = Brand Components OfaBRAND. www.identitanigeria.comBRANDING YOUR BUSINESS: STANDING OUT IN A CROWDED MARKET
  24. 24. Ugochukwu Ezeagwula Chief Imagination Officer Identita Brand Concepts Telephone: +234 01 844 3816 +234 806 665 4702 E-mail me@ugochukwuezeagwula.com ugochukwu2001@yahoo.com Website www.ugochukwuezeagwula.com www.identitanigeria.com Facebook: www.facebook.com/ugochukwuezeagwula www.facebook.com/identitabrandcommunicators Twitter: @ugosanchez Thank You.

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