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Magazine analysis

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  • 1. By Ugne Maria Cijunskyte.
  • 2. A list of the biggest names in Hip-Hop is placed at the top of the page, on top of the masthead which makes it one of the first things we see (we tend to look at the top and work our way down the page) consequently noticing important artists will lead us to read the magazine as we expect it to be associatedSome of the magazine title is with these stars.covered showing that themagazine is well known as Naming the featured artistnot all of its name has to be that is on the front cover is ashown in order to be typical music magazinerecognised. convention as this gives usWe’re drawn to the word just about enough‘exclusive’ because it is information for us to want topresented in a bright read the featured article.yellow box which makes uspresume it is importanteven though the colourscheme is yellow, black andwhite, this particular wordis in a yellow box ratherthan yellow font. There’s no real colourThe magazine website is scheme throughout theshown in order to provide issues of Vibeusers with an alternative to magazine, every issue has areading the magazine. The different colour scheme, thisbarcode is a convention of can be a negative thing as theany magazine. magazine doesn’t create a The featured artist is also in the black and white colour memorable factor for itself. scheme, wearing a snapback hat which promotes Hip-Hop culture (Vibe magazines specialist genre). The word ‘unstoppable’ is in capitals as this encourages the young audience to become who they want to
  • 3. Once again the title of the magazine A few key words highlighting the isn’t on full show as it is one of the stories that will feature most known in the music industry. inside, this story is about ‘global warming’ and will attract a more mature audience rather than theThe relaxed pose of the young/teen audience that theband reflects on the music section of the magazinemagazine which has a laid attracts giving the Rolling Stoneback approach, focusing magazine a versatile audienceon a range of subjects and meaning more sales.genres.These are the coverlines which briefly The featured bands name is theintroduce other largest text on the front pagestories featured in the (except the title) in order to makemagazine. it stand out as intentionally magazines sell because of theDate and issue interest in the featured artists.number, in extremelysmall font to show Alliteration is also used inthat it isn’t the most ‘God! Girls! Guitars!’ as aimportant aspect of persuasive technique thatthe front cover. will make people buy theThe image is very cleverly issue.produced, It is giving a The barcode is at themonochromatic effect bottom of the page likewithout the use of a black any other musicand white image (by Alike to the Vibe magazine, Rolling Stone also doesn’t have a permanent colour scheme, this issue magazine.dressing models in b&wclothes) To show the uses the colours red, white and black.magazine is simplistic.
  • 4. The word ‘guide’ gives the reader a vision of support from the magazine andUnlike the other therefore persuades them toexamples, Q (rock magazine) purchase it. Claims like thishas the same colour scheme one help the reader form athroughout their issues (red bond with the stories in theand white) this shows magazine.consistency which is whatconsumers believe to be Another unique factor aboutimportant. Furthermore the Q magazine is its use offact that the logo is red images, in the previousmakes it memorable for us examples the front coversas red connotes danger consisted of one, main image(linking to stereotype of rock whereas Q features a maingenre) and therefore makes image and two additionalthe magazine recognisable. pictures. I believe this has been done in order to publicise the magazine andThe words give readers an insight of‘most, exclusive, ever’ are what to expect inside.persuasive as they make the This is the stereotypical viewstory inside sound very of rock culture thereforeinteresting and a must read. people would want to find out more about it.The name of the featuredgroup is in block capitals toattract attention and showthat the double page spreadwill revolve around them.
  • 5. This provides us with background information The Q contents page about the magazine also in a resembles the front cover as way shows popularity and they both have a colour reputation of the magazine scheme of red and as it claims to have white, they also use the published many issues. same font.The features column is Large images used to createplaced on the left side of the a ‘full’ page also to showpage as this is the direction other articles in thewe first look at (because we magazine.read from left  right) theeditors have done this toensure that we notice themain stories in the magazinefirst. Furthermore, a pictureof the Beatles at the top of The font is clear and easy tothe column also creates a read, the sub headings arepositive image of the in capitals in order to bemagazine as the band were recognised as an importantextremely popular. source of information.
  • 6. The colour scheme of this contents page is grey, washed out white and black This informs us of how (manly colours) The R&B star, Kanye West is dominating this picture, with a many parts the contentsfemales hand holding on to him,. This indicates a male cantered fan base for Vibe page has. In this case there’s magazine. three, meaning the magazine can afford to print a dominating , over powering, large image in the middle as there’s additional space for writing in the next two pages. There is a variety of font used for different parts of the text: the masthead is in bold, regular font, the sub headings are in a ‘handwriting’ font and the contents info is inAs identified, the layout and smaller, old typed font, each of thesedesign of ‘Vibe’s’ contents are in different fonts to show variationpage is the same in every within the magazine.issue:• V silhouette behind the artist to remind us of The magazine has a section on the magazine name. fashion showing diversity of topics• Slim column of contents within it. with headings to give information• Only one main image The reason the contents page uses this layout is to• The break up of the give a fresh and urban feel (in order to attract the word ‘contents’ young r&b target audience). The fact that the layout is the same throughout shows a valuable characteristic of a magazine – consistency.
  • 7. The word contentsA picture of the front remind the reader whatcover accompanied by the page’s purpose is.the editors message Underneath it amakes the reader feel traditional convention ofinvolved as it seems that the Kerrang magazine, athe editor is quote by a rock artist.communicating with the This can be seen asconsumer. inspirational to the reader.The most importantstories of the week have A short, brief list ofbeen summarised into what’s inside thispictures, this helps the magazine (pages inreader visually order with no subunderstand what the headings). The headingmagazine has to offer, In of ‘this week’ makes theaddition the top picture reader feel up to date inof the man looking the music world as thedown makes us focus magazine is publishedon what he’s looking at weekly and therefore(the other images below had lots of newhim) and therefore make information in every The layout is rather ‘scattered’ in a sense of a lot of imagesthe reader notice the issue. and writing in one page, this would attract rock music fansother images on the as the rock genre is known to be quite a complicated andpage. strange one.
  • 8. A play on the word ‘here’ the editors are trying to emphasise the fact that Rihanna changes her hairstyles frequently thereforeThe title of the double write ‘hair today gone tomorrow’ ratherpage spread is the name than ‘here’ this also creates humour.of Rihanna’s (the artist)New song this is a way There are a sum of sixof publicising the new images used in thissingle. Moreover contents page, four ofRihanna’s name which relate to the textaccompanied by ‘Drake’ above it (the text refers tomakes the article appeal Rihanna’s hairstyle and theto their target audience pictures are of Rihannaas the two are the with different hair styles);biggest names in R&B. the main image of the double page spread, a closeStarting an article with a up shot of the R&B starlarge first letter has (relates to pop/R&Bbecome a magazine audience of Vibeconvention this is done magazine). The last imagefor aesthetic purposes. is at the bottom of the person whom the article was written by, this allowsThere is little writing however this is covered up by the reader to connect withthe busy background of pictures and short points. I The fact that a photo of the people that put thebelieve that this is done in order to please the target Rihanna is spread magazine together.audience (young adults) as they do not tend to read between the two pagesa lot and may be put off when witnessing a large shows that she’s theamount of writing. main focus of the article.
  • 9. The font and use of black indicates a rock genre. The headline is aThe plain, pale pull quote which is unusual in a double page spread on the othercoloured background handy this is a clever technique as it foreshadows what themakes the image and interview will reveal about the artist making the consumer want towriting stand out as read.they are the main Even though Lilly Allenfeatures of the pages. is known for being a pop artist the Kerrang magazine haveUnlike the other transformed herdouble page spreads appearance in order tothis one only includes fit the target audienceone picture, this may expectations. She isrelate to the title wearing dark makeupwhich claims she’s not and a red shirt allan attention seeker which can be relatedhowever there’s only to rock/indie styleone picture proving (Kerrang’s genre).that the attention ison Lilly Allen. As most of the double page spreads I researched The image totally contradicts the pull quote as it is this one is in interview format, this is the easiest showing a confident, dominant and striking Allen and most engaging type of article. whereas she claims that she isn’t attention seeking, this is hard to believe as in the photo she is leaning forward which indicates she want to be acknowledged.
  • 10. The typical convention of more than one image is used. Even though the pictures are the same on the subject of costume; hair; makeup they give a great effect of making the page look stylish and even creates a moving image as the interviewee (Solange Knowles) is displaying different poses in each image.The name of the artistis highlighted blue toshow importance asthe article is about her.This headline statesthat Solange hastopped her sister(Beyonce) in albumsales which is shockingas Beyonce is one ofthe best selling R&Bartists, this persuadesus to read theinterview in order tofamiliarise ourselveswith this new artist. The main image is a long shot, the significance of this is that the article The layout is not one of a typical magazine interview, it resembles is about getting to know this new more of a newspaper style article, just columns of writing with no talent, a full view of her will allow us pull quotes. This does make the page look neat and not over to do so. Furthermore she is wearing powering which follows up from Vibe magazines relaxed approach a red dress which stands out as the and design. other pictures are monochromatic.