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Twitter 101 workshop



Learn why Twitter is an essential tool for business and develop a strategy that's right for you.

Learn why Twitter is an essential tool for business and develop a strategy that's right for you.



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  • Mashable’s Twitter Guidebook - http://mashable.com/guidebook/twitter/
  • MentionUsing a person’s Twitter username, you and others can mention them in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith
  • RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.
  • If you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"
  • HashtagUsers often put # and then a word or phrase in their Tweets to categorize them for others eg: "Check out our new products for the Fall: http://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
  • Lists - Curated groups of other Twitter users. Used to tie specific individuals into a group on your Twitter account. Displayed on the right side menu of your homepage.
  • Twitter’s X FactorInfluence - 6 times as much content (Blogs, Tweets, etc.) is created by those on on Twitter, than those who are not - Twitter has the most powerful influencers. (ExactTarget and CoTweet Study August 3, 2010)Brevity - 140 characters - short, to the point. Accessibility - Don’t need to be a ‘friend’ or follower to connect and have a conversation. Great leveler. Story of #socialstory conferenceInteraction - Conversations, Connections, Sharing.Versatility - Universal use. Doesn’t do just one thing, it does it all. Text, images, video, links.
  • There really are no real ‘rules’ about how to use Twitter - but there are right and wrong ways to engage with people.
  • Share. Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!
  • Listen. Regularly monitor the comments about your company, brand, and products.
  • Ask. Ask questions of your followers to glean valuable insights and show that you are listening.
  • Respond. Respond to compliments and feedback in real time
  • Reward. Tweet updates about special offers, discounts and time-sensitive deals.
  • Demonstrate wider leadership and know-how. Reference articles and links about the bigger picture as it relates to your business.
  • Champion your stakeholders. Retweet and reply publicly to great tweets posted by your followers and customers.
  • Establish the right voice. Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about yourvoice as you Tweet. How do you want your business to appear to the Twitter community?
  • Backgrounds
  • URL Shorteners
  • Photo Sharing
  • Video Sharing
  • Tweetstats
  • Klout
  • Seesmic
  • Hootsuite
  • TweetDeck

Twitter 101 workshop Twitter 101 workshop Presentation Transcript

  • The Wonderful World of Twitter
  • What We’re Going to Cover
    What is Twitter?
    Getting Started
    Twitter How To’s & Resources
    The Language of Twitter
    Why Twitter?
    Who’s Using It & How
    Twitter Tools
    Measuring Twitter
    Managing Twitter
    Hands On
  • What is Twitter?
    Twitter is an information network made up of 140-character messages.
    Just started @arnoldmcp Twitter workshop.
  • Getting Started
  • Twitter How To’s& Resources
  • The Language of Twitter
  • Mentions
  • Mentions
  • Retweet
  • Message (DM)
  • #hashtags
  • Lists
  • Lists
  • Why Twitter?
  • What is it about Twitter?
    Influence Brevity Accessibility
  • Who’s Using Twitter
    • 95 million Tweets per day – Jan 2011*
    • 175 million users Worldwide.- Jan 2011*
    • 370,000 new sign-ups daily*
    • Average age of users in the US – 35**
    • Average income of users in the US $68,700**
    * www.twitter.com
    **Source Marketing Profs Research Spotlight Twitter 2010
  • What’s in it for you?
    • When users share links on Twitter - 40.1% click through, Facebook is 24%, Email is 15.2%, Banner ads is averaging 0.2 or 0.3%.
    • 79% of consumers who follow brands are more likely to recommend a brand.
    • 67% of consumers are more likely to buy brands after becoming a follower.
    Source Marketing Profs Research Spotlight Twitter 2010 & Wikipedia
  • So What Does This Mean?
    Twitter users not only have influence but they have buying power. 
    If you’re not there, you’re missing out.
  • Who’s using it & how?
  • Ways To Use Twitter
    Find your own voice
  • Share
  • Listen
  • Ask
  • Respond
  • Reward
  • Leadership & Know how
  • Be a Champion
  • Establish Your Own Voice
  • Twitter Tools
  • http://arnoldimcpherson.com/2011/01/a-brand-new-year-a-new-adventure-begins/
  • Measuring Twitter
  • Managing Twitter
  • http://isparade.jp/786592
  • Hands On