Your SlideShare is downloading. ×
0
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Twitter 101 workshop
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Twitter 101 workshop

473

Published on

Learn why Twitter is an essential tool for business and develop a strategy that's right for you.

Learn why Twitter is an essential tool for business and develop a strategy that's right for you.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
473
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
14
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Mashable’s Twitter Guidebook - http://mashable.com/guidebook/twitter/
  • MentionUsing a person’s Twitter username, you and others can mention them in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith
  • RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.
  • If you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"
  • HashtagUsers often put # and then a word or phrase in their Tweets to categorize them for others eg: "Check out our new products for the Fall: http://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
  • Lists - Curated groups of other Twitter users. Used to tie specific individuals into a group on your Twitter account. Displayed on the right side menu of your homepage.
  • Twitter’s X FactorInfluence - 6 times as much content (Blogs, Tweets, etc.) is created by those on on Twitter, than those who are not - Twitter has the most powerful influencers. (ExactTarget and CoTweet Study August 3, 2010)Brevity - 140 characters - short, to the point. Accessibility - Don’t need to be a ‘friend’ or follower to connect and have a conversation. Great leveler. Story of #socialstory conferenceInteraction - Conversations, Connections, Sharing.Versatility - Universal use. Doesn’t do just one thing, it does it all. Text, images, video, links.
  • There really are no real ‘rules’ about how to use Twitter - but there are right and wrong ways to engage with people.
  • Share. Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!
  • Listen. Regularly monitor the comments about your company, brand, and products.
  • Ask. Ask questions of your followers to glean valuable insights and show that you are listening.
  • Respond. Respond to compliments and feedback in real time
  • Reward. Tweet updates about special offers, discounts and time-sensitive deals.
  • Demonstrate wider leadership and know-how. Reference articles and links about the bigger picture as it relates to your business.
  • Champion your stakeholders. Retweet and reply publicly to great tweets posted by your followers and customers.
  • Establish the right voice. Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about yourvoice as you Tweet. How do you want your business to appear to the Twitter community?
  • Backgrounds
  • URL Shorteners
  • Photo Sharing
  • Video Sharing
  • Tweetstats
  • Klout
  • Seesmic
  • Hootsuite
  • TweetDeck
  • Transcript

    • 1. The Wonderful World of Twitter<br />
    • 2. What We’re Going to Cover<br />What is Twitter?<br />Getting Started<br />Twitter How To’s & Resources<br />The Language of Twitter<br />Why Twitter?<br />Who’s Using It & How<br />Twitter Tools<br />Measuring Twitter<br />Managing Twitter<br />Hands On<br />
    • 3. What is Twitter?<br />Twitter is an information network made up of 140-character messages.<br />Just started @arnoldmcp Twitter workshop.<br />
    • 4. Getting Started<br />
    • 5.
    • 6.
    • 7.
    • 8.
    • 9.
    • 10.
    • 11.
    • 12.
    • 13. Twitter How To’s& Resources<br />
    • 14.
    • 15.
    • 16.
    • 17. The Language of Twitter<br />
    • 18. Mentions<br />
    • 19. Mentions<br />
    • 20. Retweet<br />
    • 21. Message (DM)<br />
    • 22. #hashtags<br />
    • 23. Lists<br />
    • 24. Lists<br />
    • 25. Why Twitter?<br />
    • 26. What is it about Twitter?<br />Influence Brevity Accessibility<br />InteractionVersatility<br />
    • 27. Who’s Using Twitter<br /><ul><li>95 million Tweets per day – Jan 2011*
    • 28. 175 million users Worldwide.- Jan 2011*
    • 29. 370,000 new sign-ups daily*
    • 30. Average age of users in the US – 35**
    • 31. Average income of users in the US $68,700**</li></ul>* www.twitter.com<br />**Source Marketing Profs Research Spotlight Twitter 2010<br />
    • 32. What’s in it for you?<br /><ul><li>When users share links on Twitter - 40.1% click through, Facebook is 24%, Email is 15.2%, Banner ads is averaging 0.2 or 0.3%.
    • 33. 79% of consumers who follow brands are more likely to recommend a brand.
    • 34. 67% of consumers are more likely to buy brands after becoming a follower.</li></ul> <br />Source Marketing Profs Research Spotlight Twitter 2010 & Wikipedia<br />
    • 35. So What Does This Mean?<br />Twitter users not only have influence but they have buying power. <br />If you’re not there, you’re missing out.<br />
    • 36. Who’s using it & how?<br />
    • 37. Ways To Use Twitter<br />Share<br />Listen<br />Ask<br />Respond<br />Reward<br />Leadership<br />Champion<br />Find your own voice<br />
    • 38. Share<br />
    • 39. Listen<br />
    • 40. Ask<br />
    • 41. Respond<br />
    • 42. Reward<br />
    • 43. Leadership & Know how<br />
    • 44. Be a Champion<br />
    • 45. Establish Your Own Voice<br />
    • 46. Twitter Tools<br />
    • 47.
    • 48.
    • 49.
    • 50.
    • 51.
    • 52. http://arnoldimcpherson.com/2011/01/a-brand-new-year-a-new-adventure-begins/<br />http://bit.ly/gEhCfl<br />
    • 53.
    • 54.
    • 55.
    • 56.
    • 57.
    • 58. Measuring Twitter<br />
    • 59.
    • 60.
    • 61.
    • 62.
    • 63.
    • 64.
    • 65.
    • 66. Managing Twitter<br />
    • 67.
    • 68.
    • 69.
    • 70.
    • 71.
    • 72.
    • 73. http://isparade.jp/786592<br />
    • 74.
    • 75.
    • 76.
    • 77. Hands On<br />

    ×