Social Media and Advocacy


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How non-profits are using social media to raise funds, for advocacy and to reduce stigma.

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Social Media and Advocacy

  1. 1. Niagara Youth and Children Services – Going Social
  2. 2. What we’ll cover tonight • A social media success story • What is social media? • How are people using it? • What are the most popular tools? • Case Studies • The future of social media • Q & A
  3. 3. Worth Repeating • Over 50% of the world’s population is under 30-years- old. • 96% of them have joined a social network. • Facebook tops Google for weekly traffic in the U.S. • The fastest growing segment on Facebook is 55-65 year-old females. • 60 millions status updates happen on Facebook daily.
  4. 4. Social media enables people to share opinions, insights and experiences on the web using tools to connect, interact and maintain and develop relationships. What is social media?
  5. 5. How do I define social media? I want to connect with people to share my knowledge and experiences.
  6. 6. Social Media X Factors Connection | Self expression | Discovery Control | Versatility | Influence
  7. 7. Who uses Social Media? • Average age – over 50% are over 35 • Average income – over 50% have an income of $50,000 or more – Twitter average income is $68,700 US • 77% have some college education • 79% of consumers who follow brands are more likely to recommend a brand.
  8. 8. What does that mean for an you? Social media users not only have Influence they have Buying/Giving power. If you’re not there, you’re missing out.
  9. 9. What is Facebook? Facebook is a social network. A social network service is an online service, platform, or site that focuses on building and reflecting social networks or social relations among people, e.g., who share interests and/or activities.
  10. 10. What is Twitter? Twitter is a social networking and microbloging service, enabling its users to send and read other users' messages called tweets. Tweets are limited to 140 characters.
  11. 11. What is YouTube? YouTube is a video-sharing website on which users can upload, share, and view videos.
  12. 12. What is a blog? • A blog (a blend of the term web log) is a type of website or part of a website. • Blogs have regular entries of commentary or news, descriptions of events, or other material such as graphics or video.
  13. 13. Case Studies How are organizations using social media: • Services | Support • Advocacy | Education • Stigma • Fundraising • Community Building
  14. 14. Community
  15. 15. Fundraising
  16. 16. Services Community Education
  17. 17. Services | Advocacy
  18. 18. Community
  19. 19. Support
  20. 20. Community
  21. 21. Education
  22. 22. Promotion
  23. 23. Stigma
  24. 24. Advocacy
  25. 25. Services Advocacy
  26. 26. The Future – Going Mobile
  27. 27. Who’s using mobile? • In Canada there are over 21 million mobile phone users. • More than 6.1 trillion messages were sent in 2009. • Within the next 5 years more people will access the internet on their mobile phones than on a desktop/laptop. • People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users • There are more than 200 million active users currently accessing Facebook through their mobile devices.
  28. 28. Mobile Options
  29. 29. More Mobile
  30. 30. Mobile Tools - Apps What’s an App? An App is software that you download and install on your phone. Why an App? Apps allow you to easily connect with social media sites, instead of logging via your web browser. How many Apps are there? iPhone -250,000 apps Blackberry - 10,000 apps Many are free.
  31. 31. It’s about relationships. It’s about sharing. It’s about belonging.
  32. 32. A small group of thoughtful people could change the world. Indeed, it's the only thing that ever has. ~ Margaret Mead
  33. 33. Janice Arnoldi
  34. 34. Niagara Youth and Children Services – Going Social