Adding to Your Social Media Toolkit


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This presentation is from the St.Catharines & Thorold Chamber of Commerce Lunch and Learn Series.

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  • Adding to Your Social Media Toolkit

    1. 1.
    2. 2. Adding to Your Social Media Toolbox<br />Twitter: connecting with your customers in 140 characters<br />LinkedIn: connecting, sharing, learning and recruiting<br />Blogs: sharing your knowledge and passion<br />arnoldi:mcpherson – social media strategy<br />
    3. 3. Part of business has always been social…<br />
    4. 4. …just the approach is new<br />Outbound marketing is out. Inbound marketing is in<br />Start by developing a strategy and a social media policy <br />Your social media plan doesn’t have to be managed by one person. Different tools may be suited to different roles within your business<br />Don’t become overwhelmed. Develop a social media schedule. How often you post, tweet or share is up to you<br />arnoldi:mcpherson – social media strategy<br />
    5. 5. What’s happening?<br />@arnoldmcp - Connecting with Customers in 140 Characters #sctchamber<br />
    6. 6. Connect With Customers In 140 Characters<br /><ul><li>Consider Twitter a global focus group. Don’t be afraid of negative comments. You’ll know what people saying about you and you can respond quickly
    7. 7. Benefit from word-of-mouth
    8. 8. Small businesses are a natural for Twitter because they already rely on more personal relationships with customers and it’s free
    9. 9. Provide value-added service</li></ul>arnoldi:mcpherson – social media strategy<br />
    10. 10. Build Your Connections<br />Your username should be easily identifiable with you. You want people to know who you are<br />Fill out your profile and make sure you add a picture or logo<br />Search Twitter for your existing contacts or import from Gmail, Yahoo and AOL<br />Start building new connections by searching key words relevant to your business and follow people. Many will follow you back and you’ll have access to all their followers<br />Direct message people to thank them for following you<br />Set up your cell phone to tweet<br />arnoldi:mcpherson – social media strategy<br />
    11. 11. Get Started Tweeting<br />Retweet things you find interesting. It’s like forwarding a message to all your followers <br />Use a urlshortener: www.bit.lywww.twurl.nlwww.<br />Content should be relevant to the conversation, not just self-promoting<br />Use #hashtags. They are key words used for searching<br />arnoldi:mcpherson – social media strategy<br />
    12. 12. RT @sctchamber Chamber of Commerce Lunch & Learn Twitter LinkedIn Blogs #Twitter #LinkedIn #blogs#sctchamber<br />
    13. 13. Custom background <br />Why?<br /><ul><li>Personalization and expression
    14. 14. Contact information
    15. 15. Branding
    16. 16. Artistic creativity</li></ul>How?<br /><ul><li>
    17. 17.
    18. 18.
    19. 19.
    20. 20. If you are comfortable with a graphics program use a template or work with a graphic designer to help you create one</li></ul>arnoldi:mcpherson – social media strategy<br />
    21. 21.
    22. 22.
    23. 23. Managing your Account <br />You can manage your tweets in Twitter<br />Use a desktop program such as: <br /><br /><br /><br />Set up mobile apps such as seesmic / tweetdeck / hootsuite / ubertwitter for blackberry <br />arnoldi:mcpherson – social media strategy<br />
    24. 24. Effective ways to use twitter <br /><ul><li>@virginamerica – A medical graduate was flying to England for a holiday and tweeted about it. Virgin saw it and they tweeted out asking anyone on the flight to buy the girl in seat 4B a drink and several customers did
    25. 25. @cremebruleecart has a street cart and tweets its location
    26. 26. @WoodhouseSpa tweets every Tuesday with discounts and specials
    27. 27. @coffeegroundz takes orders via Twitter
    28. 28. @christopherwines found new customers by searching the town and local tourism spots. He started conversations about the area and increased sales without promoting his business</li></ul>arnoldi:mcpherson – social media strategy<br />
    29. 29. LinkedIn: <br />Business Connecting, Recruiting and Learning<br />
    30. 30. Get LinkedIn<br /><ul><li>Connect, share, learn and recruit
    31. 31. It’s like an online business card collection
    32. 32. Connect only with people you know
    33. 33. Participate in groups to share your knowledge and make new contacts and to learn what others in your industry are doing and talking about
    34. 34. Post and look for jobs</li></ul>arnoldi:mcpherson – social media strategy<br />
    35. 35. Setting Up Your Profile<br /><ul><li>Your profile is more than a résumé . It’s conversational so think about what makes you stand out
    36. 36. You’re not just your job. Include personal endeavours, passions and interests
    37. 37. Make sure you include your other social profiles like Twitter, Facebook or your blog
    38. 38. Add your company profile and it will automatically post all your employees who have LinkedIn profiles</li></ul>arnoldi:mcpherson – social media strategy<br />
    39. 39.
    40. 40. Connecting<br />Search using previous jobs, schools you attended or by name <br />Recommend and ask for recommendations<br />Get active in groups that interest you and expand your network <br />The Answers section is a great way to get your name and expertise out there<br />Share your knowledge. Don’t use it to “pitch” yourself<br />arnoldi:mcpherson – social media strategy<br />
    41. 41. Blogs: Sharing Your Knowledge and Passions<br />
    42. 42. Blogs: Sharing Your Knowledge and Passions<br /><ul><li>Read, watch and listen to other blogs and get a feel for whether it’s something you’d like to do
    43. 43. Subscribe to blogs and you will get an email when there is a new post
    44. 44. Comment on other people’s blogs. Remember it’s about conversation not competition
    45. 45. Your blog doesn’t have to be about business. A personal blog is fun and you may find some surprising connections</li></ul>arnoldi:mcpherson – social media strategy<br />
    46. 46. Types of Blogs<br />Written blog:<br />Video blog:<br />Photo blog:<br />Audio blog/podcasts:<br />arnoldi:mcpherson – social media strategy<br />
    47. 47. Blogging Tools<br /><ul><li>Written blog: services such as Wordpress, Blogger and Typepad
    48. 48. Photo blog: store your photos on Flickr or Picasa, for example, and link them to your blog. Posterous is a unique photo service that allows you to update it using email
    49. 49. Video blogs are hosted on a video hosting site such as YouTube, Viddler or Vimeo and then embedded into your website or blog
    50. 50. Audio blogs: record your blog, import it into itunes and embed it in your blog</li></ul>arnoldi:mcpherson – social media strategy<br />
    51. 51. Get Blogging<br /><ul><li>Identify your niche
    52. 52. Use links to increase your visibility on search engines and get your name out there
    53. 53. Interview experts in your area or consider guest bloggers
    54. 54. Don’t be intimidated because you think you have nothing to say
    55. 55. You can automatically post to your other social media tools</li></ul>arnoldi:mcpherson – social media strategy<br />
    56. 56. Keys to Success<br />Remember it takes time to build relationships so don’t expect results overnight<br />Content, Content, Content<br />Don’t get overwhelmed. Use your time strategically and remember to link your social media tools<br />Have fun!<br />arnoldi:mcpherson – social media strategy<br />
    57. 57. Resources<br /><br /> – excellent social media blog and resource<br /> – social media marketing blog and resources<br /> – small business forum by American Express <br /> – inspiring videos<br />Our sites:<br /><br /><br /><br />arnoldi:mcpherson – social media strategy<br />
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