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Welcome

Luke Kidney   Amy Bird   Steve Dacombe   Katy Rosedale   Joseph Valentine

  Design       Design       Content         Content           Code
01:




What is
Improvise?
01: What is Improvise?


Improvise is a fictional
record label with an
innovative approach to
promotion.
02:



How Does
Improvise
Work?
02: How Does Improvise Work?



 1   The improvise website lets users discover new artists, watch short
          sections of music videos and vote for their favourites.




 2    The most popular video will be funded in full, giving the band a
                  launch base and an existing following.




 3   Improvise gains credibility as a destination to discover new artists
                       and a share of the revenue.
02: How Does Improvise Work?



 1            Discover

 2               Vote

 3               Buy    (rinse and repeat)
03:




Who is
Improvise for?
03: Who is Improvise for?


   Young People:            Music Consumers:           No Gender Bias:
       18-35              Interested in new music       A mix of artists




 Disposable Income:            Mobile Users:             Trendsetters:
Many opportunities buy   Both a desktop and mobile   Integration with social
       content                version available         networking tools
Project Statement:




“
Improvise is a media
discovery tool for young,
socially connected music

               ”
consumers.
04:




The Improvise
Brand
04: The Improvise Brand

Typeface          Brandmark

Helvetica Neue
AaBbCc123
AaBbCc123
AaBbCc123
Colour Scheme
05:




Improvise
Design
05: Improvise Design




              Demo
06:




Improvise
Features
06: Improvise Features




              Demo
07:




Improvise
Mobile
07: Improvise Mobile
?
Thank you =D
Any questions?

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improvisepresentation