Improvise Presentation

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Improvise Presentation

  1. 1. Welcome Luke Kidney Amy Bird Steve Dacombe Katy Rosedale Joseph Valentine Design Design Content Content Code
  2. 2. 01: What is Improvise?
  3. 3. 01: What is Improvise? Improvise is a fictional record label with an innovative approach to promotion.
  4. 4. 02: How Does Improvise Work?
  5. 5. 02: How Does Improvise Work? 1 The improvise website lets users discover new artists, watch short sections of music videos and vote for their favourites. 2 The most popular video will be funded in full, giving the band a launch base and an existing following. 3 Improvise gains credibility as a destination to discover new artists and a share of the revenue.
  6. 6. 02: How Does Improvise Work? 1 Discover 2 Vote 3 Buy (rinse and repeat)
  7. 7. 03: Who is Improvise for?
  8. 8. 03: Who is Improvise for? Young People: Music Consumers: No Gender Bias: 18-35 Interested in new music A mix of artists Disposable Income: Mobile Users: Trendsetters: Many opportunities buy Both a desktop and mobile Integration with social content version available networking tools
  9. 9. Project Statement: “ Improvise is a media discovery tool for young, socially connected music ” consumers.
  10. 10. 04: The Improvise Brand
  11. 11. 04: The Improvise Brand Typeface Brandmark Helvetica Neue AaBbCc123 AaBbCc123 AaBbCc123 Colour Scheme
  12. 12. 05: Improvise Design
  13. 13. 05: Improvise Design Demo
  14. 14. 06: Improvise Features
  15. 15. 06: Improvise Features Demo
  16. 16. 07: Improvise Mobile
  17. 17. 07: Improvise Mobile
  18. 18. ? Thank you =D Any questions?

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