More Related Content More from ugik sugiharto (20) 2. Presented by Sugiharto, SH. MM
GBS class 2011 on Legal Aspects of Business
and TAX discussing ABOUT copyrights , patent,
brand, human capital etc.
PowerPoint created by ugik013
3. All are INTANGIBLE PRODUCTS
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
4. INTELLECTUAL
HUMAN STRUCTURAL
CAPITAL CAPITAL
CAPITAL
Leif Edvinson & Michael S Malone (1997)
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
5. HUMAN Individual
Human
Centered
Assets
CAPITAL
Competence
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
6. The Collective Expertise
Creative Problem Solving
Human
Centered Melekat pada Karyawan
Assets anggota Organisasi
The Entrepreneurial Skills
Leadership Managerial Skill
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
7. Infrastructure
STRUCTURAL assets
INTERNAL
STRUCTURE Intellectual
Property
assets
EXTERNAL Customer Market
STRUCTURE Capital Assets
CAPITAL
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
8. Infrastructure Managerial Philosophy
assets
Corporate Culture
Management Business Process
Methodologies IT system
Financial Relations
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
9. Patents
Trademarks
Copyrights
Design Rights
Others
Registered Design
INTELLECTUAL
PROPERTY ASSETS Commercial / IT
By Peter Grooves
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
12. The Basic
Kekayaan Properti
Kekayaan Kebendaan Berwujud yang
diperoleh melalui suatu Pengorbanan dan
dilakukan untuk meningkatkan nilai
ekonomi, keadilan, kebudayaan dan sosial
Kekayaan intelektual
Kekayaan Kebendaan Tidak Berwujud yang
Diperoleh dari Kegiatan Daya Cipta, Pikir
dalam bentuk Ekspresi, Ciptaan, Penemuan
di Bidang Teknologi dan Jasa
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
13. Development needs valuable HR
Increasing GDP and GNP
Every Contract’s Designer must
be comprehend and aware of
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
14. Adalah serangkaian hak dan kepentingan yang sah yang
terkait dengan ‘product’ yang dapat dilaksanakan
that area of law which concerns legal rights associated
with creative effort or commercial reputation and
goodwill (use on their goods and service)
Literary and artistic works
Films
Computer programs
Inventions
Designs and marks
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
15. Exclusive Rights gives to the
creator and inventor
Comes from their creativeness
and intellectuality
Contains High economic value
For Specific Period of time
Authorized to Commercialize
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
16. INDUSTRIAL COPYRIGHTS
PROPERTY COPYRIGHTS
LICENCE and AGREEMENT
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
17. MORAL RIGHTS
ECONOMY RIGHTS
Note # pelajari lebih jauh tentang hak moral dan
hak ekonomi di literatur/pustaka anda atau cek
pada UU No. 19 Tahun 2002 tentang Hak Cipta
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
18. HAK CIPTA dianggap sebagai Benda
Bergerak
Dapat dialihkan kepada pihak lain
Pengalihan harus menggunakan akta
tertulis, baik akta notaris maupun
dibawah tangan
HAK CIPTA tidak dapat disita
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
19. Pembatasan dan Masa berlaku suatu
ciptaan yang diberikan oleh undang-
undang diberikan selama hidup si
pencipta ditambah 50 tahun setelah
meninggal dunia.
(pasal 29 s/d pasal 32 UU no.19 Tahun 2002)
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
20. Registered
Go Public
# Pendaftaran Ciptaan sebagai alat bukti PP.No.M01-
HC.03.01 tahun 1987, pengajuan ke Menteri Kehakiman
melalui Direktur paten dan hak cipta
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
21. Ciptaan Diluar Ilmu
pengetahuan, seni, dan sastra
Ciptaan yang tidak orisinil
Ciptaan yang tidak bisa
diwujudkan nyata
Ciptaan yang sudah menjadi
milik umum
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
22. Tindakan Meniru dengan
Komposisi atau Kutipan Pendek
dari Tulisan atau
Ide-ide atau Bahasa-bahasa
yang sama dengan
Menjadikannya sebagai Hasil
Pemikiran Sendiri
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
23. Memperbanyak tau Meniru secara
langsung Keseluruhan dari Suatu
Hasil Karya tanpa Melakukan
Perbedaan Mutu dan Nilai
Sebenarnya atas Hasil Karya
Tersebut
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
24. MEMPERBANYAK atau MENIRU
secara sebagian dari suatu
Ciptaan sehingga memiliki
kemiripan pada beberapa bagian
yang menyangkut TAMPILAN
BENTUK dan MATERI SUATU
HASIL KARYA.
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
25. THANK YOU
For LISTENING
IT Literacy DAY ONE
Presented by
Sugiharto, SH. MM
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ugik013 Presentation Pro
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STIE GICI Business School
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Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
