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An Introduction to Business Prospect Study
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An Introduction to Business Prospect Study

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this is an introduction to feasibility study of business project. Why you need business prospect study. Developing new project or new business can be very exciting but when talks about investment …

this is an introduction to feasibility study of business project. Why you need business prospect study. Developing new project or new business can be very exciting but when talks about investment there are 3 factors to determine, opportunity, threats and competitive advantage


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  • 1. © Created by SUGIHARTO, SH.MM 2014STUDY KELAYAKAN BISNIS investment penanaman modal dalam suatu kegiatan yang memiliki jangka waktu relatif panjang dalam berbagai bidang usaha Real investment Financial investment
  • 2. © Created by SUGIHARTO, SH.MM 2014STUDY KELAYAKAN BISNIS Natural resources Capital resources Human resources Management Activities Project Definition New Facility development Facility maintenance Research and Development
  • 3. © Created by SUGIHARTO, SH.MM 2014STUDY KELAYAKAN BISNIS The Background Investment Real investment Financial investment Uncertainty Problems Challenges Failures Politically Legally Socially Business prospect study
  • 4. © Created by SUGIHARTO, SH.MM 2014STUDY KELAYAKAN BISNIS Services Products Corporate Vs. Business Vs. Project Corporate The Organization Economic resources Skills Capabilities Profit transforms
  • 5. © Created by SUGIHARTO, SH.MM 2014STUDY KELAYAKAN BISNIS Corporate Vs. Business Vs. Project Business Commerce Activities works in their industries Quality of Life
  • 6. © Created by SUGIHARTO, SH.MM 2014STUDY KELAYAKAN BISNIS Corporate Vs. Business Vs. Project Project Planned Activities Funded Used other resources Time limited
  • 7. © Created by SUGIHARTO, SH.MM 2014STUDY KELAYAKAN BISNIS Gain Profit Open new jobs Economically gain Infrastructure available Open isolated area Expanding development area Increase amount of goods and services Increase Product quality Menghemat cadangan devisa
  • 8. © Created by SUGIHARTO, SH.MM 2014STUDY KELAYAKAN BISNIS Written documents that describes in detail: How a new business is going to achieve its goals A business plan will lay out a written plan from marketing, financial and operational viewpoint Sometimes a business plan is prepared for an established business that is moving in a new direction
  • 9. © Created by SUGIHARTO, SH.MM 2014STUDY KELAYAKAN BISNIS kegiatan yang mempelajari secara mendalam tentang suatu usaha atau bisnis yang akan dijalankan, dalam rangka menentukan layak atau tidak usaha tersebut dijalankan KELAYAKAN penelitian yang dilakukan untuk menentukan apakah usaha yang akan dijalankan dapat memberikan manfaat yang lebih besar dibandingkan dengan biaya yang dikeluarkan
  • 10. © Created by SUGIHARTO, SH.MM 2014STUDY KELAYAKAN BISNIS Incomplete Data & Information Misinterpretation Miscalculation Wrong doing of work Sabotages
  • 11. © Created by SUGIHARTO, SH.MM 2014STUDY KELAYAKAN BISNIS Completed data and accuracy Tough expertise The right and precise methodology Good and Loyalty teamwork Financial benefits Social benefits
  • 12. © Created by SUGIHARTO, SH.MM 2014STUDY KELAYAKAN BISNIS Avoid Risk of Loss Easily Planning and Strategy Working guidance Easy to be managed and controlled Bahan pertimbangan pengambilan keputusan menerima atau menolak suatu keputusan investasi yang mempertimbangkan dari berbagai aspek
  • 13. © Created by SUGIHARTO, SH.MM 2014STUDY KELAYAKAN BISNIS Optimistic Vs. Pessimistic Taking Side part Political Pressures Educational background Jobs experiences
  • 14. © Created by SUGIHARTO, SH.MM 2014STUDY KELAYAKAN BISNIS Business Feasible Not feasible Decision Making
  • 15. © Created by SUGIHARTO, SH.MM 2014STUDY KELAYAKAN BISNIS BUATLAH SUATU ANALISIS BISNIS DENGAN MENGGUNAKAN METODE S-W-O-T PILIH SALAH SATU LOKASI BERIKUT: TERMINAL BEKASI STASIUN BEKASI BEKASI TRADE CENTER TUGAS DIKETIK DIATAS SELEMBAR KERTAS UKURAN A4 MENGGUNAKAN FONT TIMES NEW ROMAN DENGAN FONT 12, JARAK SPASI 1,5
  • 16. © Created by SUGIHARTO, SH.MM 2014STUDY KELAYAKAN BISNIS Investors Creditors Company Management The Government The public
  • 17. © Created by SUGIHARTO, SH.MM 2014STUDY KELAYAKAN BISNIS Data collecting Managing Data Analyzing Data Decision Making Not Feasible Drop / Cancel Feasible Proceed
  • 18. © Created by SUGIHARTO, SH.MM 2014STUDY KELAYAKAN BISNIS