T Seraphina + Aysha
Seraphug + Ayshug.
- It started as a small entrepreneurial
and was founded in the late 1920’s by Walt
- Started by producing simple Mickey Mouse
cartoons, and the company gradually grew.
there were ﬁnancial difficulties.
- In the mid 80’s, things started to improve,
executive officer Michael Eisner declared the
as the Disney Decade.
today, Disney is the LARGEST
media conglomerate in the world.
it has converged to create more and more diversified
conglomerates with other corporations,
dominating the media and entertainment industry
disney + synergy
“The process by which media companies acquire and
harness the relations between two or more elements of
a media product”
There are 2 different divisions in the Walt Disney Company:
The Creative Content division and the Broadcasting division.
Obviously, each division has it’s own responsibilities and
areas of the conglomerate that it controls.
the massiveness of disney
Creative Content Division Broadcasting Division
- Film - ABC Television Network (affiliated
- Television stations that reach approx. 25% of the
- Cable Television US
- Home Video households.
- Theatrical Productions - ABC Radio Network
- Consumer Products - Specialized radio networks like ESPN
- Websites; Radio Disney
www.disney.com + owns go.com
1960: that Disneyland opened, bringing
out their best synergistic strategies. They
started a television show on ABC called
“Disneyland”, aiming to promote the theme
park and every Disney brand that exists. They
also beneﬁt from the ticket sales for
admissions into the theme parks, especially
when ESPN athletes go to them. It is also
beneﬁcial towards ESPN as it will advertise the
channel, which ultimately allows it to gain
on top of the two divisions, disney now owns 6 major theme parks, hotel + resort
properties, a cruise line, sports investments, & a planned community.
Median age: 29 (66% between 18 and 34)
Men: 94% ➝ Single: 47%
College educated: 87%
the demographics of -
Employed Full Time: 74%
Average (Mean) HHI: $72,100
the espn audience: -
Attended sporting events within the last 12
Purchased products online in the last 12 months:
Sports Center is the ﬂagship program for ESPN,
which has aired more times than any other television
Opening Credits of http://www.youtube.com/watch?v=atE13pJ-RpQ&feature=related
The opening credits already depict the
The ﬂashy metallic graphics and the techno
music suggest that the audience is mainly
This supports Boyle and Hayne’s ‘masculine
ritual of sport’ where it is stated that sport is
a male domain.