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Kevin Dugan
Kevin Dugan
Kevin Dugan
Kevin Dugan
Kevin Dugan
Kevin Dugan
Kevin Dugan
Kevin Dugan
Kevin Dugan
Kevin Dugan
Kevin Dugan
Kevin Dugan
Kevin Dugan
Kevin Dugan
Kevin Dugan
Kevin Dugan
Kevin Dugan
Kevin Dugan
Kevin Dugan
Kevin Dugan
Kevin Dugan
Kevin Dugan
Kevin Dugan
Kevin Dugan
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Kevin Dugan

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  • Transcript

    • 1. We> Me UGA Connect 10.18.07
    • 2. think audio/visual
    • 3.  
    • 4.  
    • 5.  
    • 6. communication channels <ul><li>increasing 2 </li></ul><ul><li>delivering more messages </li></ul><ul><ul><li>news releases (2K+ daily, 520K+ annually) </li></ul></ul><ul><li>receiving greater scrutiny </li></ul>
    • 7. attention span <ul><li>decreasing </li></ul><ul><li>requiring instant comprehension </li></ul><ul><ul><li>confidence in a substantive, efficient, effective message </li></ul></ul><ul><li>EVERYTHING’S abbreviated </li></ul><ul><ul><li>spelling, board games, trips to the mall </li></ul></ul>
    • 8. content creation tools <ul><li>increasing in power, ease of use </li></ul><ul><li>decreasing in cost </li></ul><ul><li>no longer a barrier to entry </li></ul><ul><li>use for the right reasons </li></ul>
    • 9. “ It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change .” — Charles Darwin
    • 10. search engine optimization <ul><li>brings audience to you </li></ul><ul><li>always changing </li></ul><ul><li>a/v increase relevance </li></ul><ul><li>pr opportunity </li></ul>
    • 11. participation/conversation <ul><li>brings you to audience </li></ul><ul><li>evolving </li></ul><ul><li>a/v increase engagement </li></ul><ul><li>BIG pr opportunity </li></ul>
    • 12. (my) social media communications ecosystem social networking microblogging blogging active, informed, passionate conversation
    • 13. <ul><li>the dark side </li></ul>
    • 14. brand bliss or blasphemy?
    • 15. photo sharing or photo stealing?
    • 16. got metrics?
    • 17. transparency, authenticity
    • 18.  
    • 19. the steps <ul><li>listen. it all starts with Google </li></ul><ul><li>define. map out the niches relevant to your audience </li></ul><ul><li>participate. generate content, comment, communicate </li></ul><ul><li>conversation. the end result of your efforts </li></ul>
    • 20. new tools = new rules <ul><li>follow the golden rules… </li></ul><ul><li>break the rest </li></ul>
    • 21. call to action
    • 22. think big(ger)
    • 23. “ If a picture is worth 1,000 words… the experience is worth 1,000 pictures.” — Gary Topolewski, chief creative officer BBDO
    • 24. connect (with me) <ul><li>[email_address] </li></ul><ul><li>or </li></ul><ul><li>Strategic Public Relations </li></ul><ul><li>The Bad Pitch Blog </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Flickr </li></ul><ul><li>YouTube </li></ul><ul><li>Slideshare </li></ul>

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