Google Alerts

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Google Alerts

  1. 1. Strategies for Business DevelopmentMinuteWithMike www.MinuteWithMike.comSmall Business Marketing
  2. 2. Agenda • What are Google Alerts? • How to use Alerts to develop business • How to create a Google Alert • Your online reputationMinuteWithMike www.MinuteWithMike.comSmall Business Marketing
  3. 3. What are Google Alerts?MinuteWithMike www.MinuteWithMike.comSmall Business Marketing
  4. 4. Email updates of the latest relevant Google results (web, news, etc.) based on your queries.MinuteWithMike www.MinuteWithMike.comSmall Business Marketing
  5. 5. Developing Business Gathering & Using IntelligenceMinuteWithMike www.MinuteWithMike.comSmall Business Marketing
  6. 6. Collecting Intelligence • Industry/Competition • Business names, Owners & Key personnel, Partners & Suppliers • Partners/Clients • Products & Services, Hobbies & Activities, Groups & OrganizationsMinuteWithMike www.MinuteWithMike.comSmall Business Marketing
  7. 7. Create a Google AlertMinuteWithMike www.MinuteWithMike.comSmall Business Marketing
  8. 8. h t t p : / / w w w. g o o g l e . c o m / a l e r t sMinuteWithMike www.MinuteWithMike.comSmall Business Marketing
  9. 9. h t t p : / / w w w. g o o g l e . c o m / a l e r t s Search query • Industry • Competitor • Partner/Supplier • Product/Service • Location • Organization • HobbyMinuteWithMike www.MinuteWithMike.comSmall Business Marketing
  10. 10. h t t p : / / w w w. g o o g l e . c o m / a l e r t s Result type • Everything • News • Blogs • Videos • Discussions • BooksMinuteWithMike www.MinuteWithMike.comSmall Business Marketing
  11. 11. h t t p : / / w w w. g o o g l e . c o m / a l e r t s How often • As it happens • Once a day • Once a weekMinuteWithMike www.MinuteWithMike.comSmall Business Marketing
  12. 12. h t t p : / / w w w. g o o g l e . c o m / a l e r t s How many • Only the best results • All resultsMinuteWithMike www.MinuteWithMike.comSmall Business Marketing
  13. 13. h t t p : / / w w w. g o o g l e . c o m / a l e r t s Deliver to • Your Gmail Account • FeedMinuteWithMike www.MinuteWithMike.comSmall Business Marketing
  14. 14. Create As Many As You NeedMinuteWithMike www.MinuteWithMike.comSmall Business Marketing
  15. 15. Emailed results • tucson web design • All results • As it happensMinuteWithMike www.MinuteWithMike.comSmall Business Marketing
  16. 16. Feed results • Google Reader • SubscriptionsMinuteWithMike www.MinuteWithMike.comSmall Business Marketing
  17. 17. Online ReputationMinuteWithMike www.MinuteWithMike.comSmall Business Marketing
  18. 18. Online reputation • Business Name • Business Partner • Website Address • Your Name • Spouse’s NameMinuteWithMike www.MinuteWithMike.comSmall Business Marketing
  19. 19. What Google Alerts Are Gather Intelligence Create an Alert Online ReputationMinuteWithMike www.MinuteWithMike.comSmall Business Marketing
  20. 20. Mike Erickson 520-777-6142 Mike@MinuteWithMike.comMinuteWithMike www.MinuteWithMike.comSmall Business Marketing

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