the

uend: has a challenge for U
This holiday season…
Ask for a different kind of gift
A gift to end extreme poverty

Extreme poverty is defined by the United
Nations as…
living on under $1 a day
You can’t even buy a cup of coffee for that in Canada.

That’s misleading…
They aren’t living…
…they are actually dying every day from
preventable causes…
…from poverty

No guilt, just facts:
1.2 Billion (1 in 5) people live like that in
the world
In our world
In my world
In your world

No guilt, just facts:
½ the people in our world live on under
$2 per day
More than 3 Billion people

$1/ day

No guilt, just facts:
Over 22,000 people will die from
poverty today…
…and tomorrow, and every day
And it is preventable

No guilt, just facts:
•$1 trillion spent on holiday retail
& wholesale in North America
•$750,000 thrown away daily on
disposable paper cups
•$40 billion is spent annually on
video games

So…
How much money would
end extreme poverty?

according to the World Bank
$50 billion annually
for 15 years
if spent properly

That’s 5% of what we spend
during the holiday season in
North America
1 out of 20 gifts

Shocked?
It’s mind boggling!
So how can U make a difference?

How?
If we all asked to receive
just one gift differently this holiday
season…

How?
If Canadians alone committed to
just one $20 gift, we would raise
$676,000,000

U have
the power
to choose.

Do you need another
‘coolest pair of jeans in the world’?
Or…

…an education so she can feed her
family for years to come?

Do you need that new super-cool
tech thing-a-ma-jiggy?
Or…

…clean water for him for a Year?

We can put an end to poverty in our lifetime.
Image by C. Bolin

Would U
Give up a Gift this holiday
season…
…if it meant putting an
END to poverty?

Ask your friends,
ask your family,
ask everyone…
To give U a different kind of gift this holiday
season

Take the challenge
Give up a Gift
at