Fundamental ProblemPeople have goalsNot all are achievedFailures occur when obstacles are hardExisting goal tracking apps/...
Product - GoalifyItApp for high-achievers and aspirers•set personal goals•track their performance•collect achievement and ...
Core competenciesGamification model awards badges and points which are redeemablefor real life rewardsA social network, re...
MarketingConcluded:    •Used survey to gather email ids for further communication    •Set up interest registration page , ...
CostsVariable costs:    •Platform creation, design & further development    •Platform PR costs    •Marketing research    •...
Revenue ModelPercentage of                                  Source  earnings    85%         Advertising (high relevance to...
RisksLarger organizations with bigger user database entering the marketExisting market crowdedNot reaching the critical po...
Partners and Allies3rd party services with whom we will run campaigns   •They run a contest or competition   •The particip...
FundingInitial funding required from investors – 50000 USDApproaching investors and venture capitalists after release of f...
Team               Victoria Klimova & Udipta BasumatariRussian and Indian explorers respectively, currently discoveringSin...
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Goalify it opportunity execution project

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“Goalify It” is an app for high-achievers and aspirers to set personal goals and track their performance and improvement, collect achievement and milestone badges and share them with a private group.

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Goalify it opportunity execution project

  1. 1. Fundamental ProblemPeople have goalsNot all are achievedFailures occur when obstacles are hardExisting goal tracking apps/tools are flawed with deal-breaker issuesGoal achieving not viewed as ‘fun’Hectic metropolis lifestyle makes it hard to track improvementstowards goals GoalifyIt
  2. 2. Product - GoalifyItApp for high-achievers and aspirers•set personal goals•track their performance•collect achievement and milestone badges•Share them with a private group Try it out - http://udip21.wix.com/mylbeta GoalifyIt
  3. 3. Core competenciesGamification model awards badges and points which are redeemablefor real life rewardsA social network, restrictable to limited people, for collaboration andcompetitionGoal journeys and milestones based on habit forming techniquesCompetitions organised through 3rd party partners GoalifyIt
  4. 4. MarketingConcluded: •Used survey to gather email ids for further communication •Set up interest registration page , used Facebook CPC ads to drive users for registration •Total emails acquired – 55 at the cost of 1.22 USD per emailFuture: •Utilize Facebook Ads, AdWords and AdMob for CPC marketing to generate awareness and conversions (downloads) •Use Web 2.0 platforms to generate awareness •Communicate with the “Quantified Self Movement” for quick acquisitions •Use social networks for word-of-mouth and organic marketing GoalifyIt
  5. 5. CostsVariable costs: •Platform creation, design & further development •Platform PR costs •Marketing research •Legal costs (patent) •Payment gateway commissionFixed costs: •Resource (developer and designer) salaries •Servers’ maintenance •App market place commission GoalifyIt
  6. 6. Revenue ModelPercentage of Source earnings 85% Advertising (high relevance to a user’s goals), suggested ads and users’ recommendations Advertising partner apps on our app Endorsing partners in our newsletter to our userbase 10% Brands take-over (E.g. Nike+ campaign – Users get tangible incentives for achieving goals, Nike receives engagement and we receive commission for hosting the event on our app) 5% Freemium model – pay for premium content and access to 3rd party partners programs GoalifyIt
  7. 7. RisksLarger organizations with bigger user database entering the marketExisting market crowdedNot reaching the critical point for app to gain viral awarenessLoss of sensitive user data due to cyber attacksInvestors not willing to invest immediately leading to loss ofmomentum GoalifyIt
  8. 8. Partners and Allies3rd party services with whom we will run campaigns •They run a contest or competition •The participants are tracked using our app •The partners receive engagement and awareness, the users find expert help in moving towards their goals and we receive both awareness and revenue in terms of commission from the partnersAPI partners (Facebook, Twitter, LinkedIn, Instagram etc) •All user activities on our app will be sharable on 3rd party social networks to increase awareness about the app •The benefit by receiving more referral traffic GoalifyIt
  9. 9. FundingInitial funding required from investors – 50000 USDApproaching investors and venture capitalists after release of firstfunctional prototype in Feb 2013Contingency plan:Bootstrap and include designer/developer as shareholdersRevenue would be primarily from Freemium version of the app andadvertisementsWith higher user traffic, 3rd party partners would be approached GoalifyIt
  10. 10. Team Victoria Klimova & Udipta BasumatariRussian and Indian explorers respectively, currently discoveringSingaporeAmbitious and determined - met as colleagues at MediaCom,SingaporeDiscovered mutual entrepreneurial interest and passion for use oftechnology to enhance livesBrainstormed our way to GoalifyIt! GoalifyIt

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