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Target by age is good? kinda!

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    Target by age is good? kinda! Target by age is good? kinda! Presentation Transcript

    • Udi Barone http:// www.beesandpollen.com Common misconception Targeting ads by Age on Facebook is good? Kinda! See case study results inside…
    • I’ve took 5 different ads and ran them on a Facebook app Learn languages Amazon beauty Online pianist Amazon music Amazon apparel
    • I’ve analyzed the clickers’ user data
      • I’ve looked on the attributes of all users who clicked the ads and analyzed the following attributes:
        • Age  The attribute I was betting to be the best predictor of which ad a user is most likely to click. After all, it is the attribute we all use today
        • Education
        • Total Friends
        • Total Posts
        • Total Likes (e.g. products, music, artists)
        • Number of Likes related to products only
        • Number of Likes related to music only
    • Surprisingly Age wasn’t the best predictor of which ad a user is most likely to click! Guess the attribute?
    • The user Age attribute lost to…’Number of user Likes related to products only’ attribute Number of Likes related to products only
    • Tips for better ads monetization on Facebook apps
      • When you go target you should analyze tens of attributes (anything you can think of)
      • Don’t settle for just analytics tools that leaves you all the manual work of optimization. The optimization needs to be done in real-time!
      • Use optimization tools like the Honey- Lizer that can do the work for you. Such tool optimizes x10,000 attribute combinations
      • Beware of disclosing any data to 3 rd party and breaching Facebook user privacy
    • Discloser
      • This is just a sample analysis on one Facebook app. The results disclosed here are subjected to change across different apps, different ads/offers and different algorithms.