Googology<br />-Presentation by<br />UdaySatya<br />1<br />© www.udaysatya.blogspot.com<br />
What is Google…???<br />"Googol" is the mathematical term for a 1 followed by 100 zeros. <br />     Google is a Web search...
History………<br />Google began in January 1996 as a research project by Larry Page, a Ph.D. student at Stanford he was soon ...
Google Headquarters at california<br />4<br />© www.udaysatya.blogspot.com<br />
5<br />© www.udaysatya.blogspot.com<br />
6<br />© www.udaysatya.blogspot.com<br />
7<br />© www.udaysatya.blogspot.com<br />
8<br />© www.udaysatya.blogspot.com<br />
Approximate # of webpages found and time google took to collect those pages<br />Ads selected by Google based on your sear...
What happens when you Google?<br />10<br />© www.udaysatya.blogspot.com<br />
What is <br />Page Ranking ??? <br />11<br />© www.udaysatya.blogspot.com<br />
How Google Works<br />1. Phrases<br />When you search for multiple keywords, Google first searches for all of your keyword...
How Google Works<br />2.  Adjacency<br />Google then measures the adjacency between your keywords and gives those pages a ...
How Adjacency Works<br />A page that says <br />Loyola Academy, Degree and Post Graduate College as well as Loyola Academy...
How Google Works <br />3. Weights<br /><ul><li>Then, Google measures the number of times your keywords appear on the page ...
A page that has the word Loyola four times, Junior three times, and College seven times would receive a higher weights sco...
Google takes<br />The phrase hits (the Xs), <br />The adjacency hits (the Ys), <br />The weights hits (the Zs), and <br />...
17<br />© www.udaysatya.blogspot.com<br />
Google Tip #1<br />Be specific ... because if you aren’t specific, you’ll end up with a bunch of garbage!<br />18<br />© w...
19<br />© www.udaysatya.blogspot.com<br />
Google Tip #2<br />Use quotes to search for phrases<br />20<br />© www.udaysatya.blogspot.com<br />
Google Tip #3<br />Use the - sign toexclude<br />21<br />© www.udaysatya.blogspot.com<br />
Google Tip #4<br />Use the + sign toexclude<br />22<br />© www.udaysatya.blogspot.com<br />
Boolean Logics<br />a<br />aANDb<br />b<br />c<br />cORd<br />d<br />cNOTb<br />c<br />b<br />b<br />23<br />© www.udaysat...
Default is AND<br />If you search for more than one keyword at a time, Google will automatically search for pages that con...
#5 Boolean OR (|)<br />Sometimes the default AND gets in the way.  That’s where OR comes in.<br />25<br />© www.udaysatya....
#6 How Insensitive!<br /><ul><li>Google is not case sensitive.
So, the following searches all yield exactly the same results: </li></ul>  Hero HondaKarizma<br />herohondakarizma<br />HE...
27<br />© www.udaysatya.blogspot.com<br />
#7 Google’s 10 Word Limit<br /><ul><li>Until recently, Google wouldn’t accept more than 10 keywords at a time.
Any keyword past 10 was simply ignored.
Google now accepts up to 32 keywords.
But better Stick with 10.</li></ul>28<br />© www.udaysatya.blogspot.com<br />
#8 Wildcards<br /><ul><li>As for wildcards, Google doesn’t offer stemming wildcards but rather offers “full-word” wildcards.
For example, if you search Google for </li></ul> it’sa * world, Google shows you all of the pages in its database that con...
30<br />© www.udaysatya.blogspot.com<br />
#9 Order of Your Keywords Matters<br />Because Google searches for phrases first, the order of your keywords matters<br />...
Advanced Operators<br />Query modifiers<br /><ul><li>filetype:
intitle:
inurl:
site:
Synonyms(~)</li></ul>Alternative query types<br /><ul><li>cache:
link:
related:
info:</li></ul>Other information needs<br /><ul><li>phonebook:
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Googology by Satya

  1. 1. Googology<br />-Presentation by<br />UdaySatya<br />1<br />© www.udaysatya.blogspot.com<br />
  2. 2. What is Google…???<br />"Googol" is the mathematical term for a 1 followed by 100 zeros. <br /> Google is a Web search engine owned by Google.Inc, and is the most used search engine on the Web. Google receives several hundred million queries each day through its various services.<br />2<br />© www.udaysatya.blogspot.com<br />
  3. 3. History………<br />Google began in January 1996 as a research project by Larry Page, a Ph.D. student at Stanford he was soon joined by Sergey Brin, a fellow Stanford Ph.D. student <br />3<br />© www.udaysatya.blogspot.com<br />
  4. 4. Google Headquarters at california<br />4<br />© www.udaysatya.blogspot.com<br />
  5. 5. 5<br />© www.udaysatya.blogspot.com<br />
  6. 6. 6<br />© www.udaysatya.blogspot.com<br />
  7. 7. 7<br />© www.udaysatya.blogspot.com<br />
  8. 8. 8<br />© www.udaysatya.blogspot.com<br />
  9. 9. Approximate # of webpages found and time google took to collect those pages<br />Ads selected by Google based on your search terms<br />Database Google is Searching<br />Search terms are in bold<br />Advanced search<br />9<br />© www.udaysatya.blogspot.com<br />
  10. 10. What happens when you Google?<br />10<br />© www.udaysatya.blogspot.com<br />
  11. 11. What is <br />Page Ranking ??? <br />11<br />© www.udaysatya.blogspot.com<br />
  12. 12. How Google Works<br />1. Phrases<br />When you search for multiple keywords, Google first searches for all of your keywords as a phrase<br />So, if your keywords are loyola junior college, any pages on which those words appear as a phrase receive a score of X.<br />12<br />© www.udaysatya.blogspot.com<br />
  13. 13. How Google Works<br />2. Adjacency<br />Google then measures the adjacency between your keywords and gives those pages a score of Y<br />13<br />© www.udaysatya.blogspot.com<br />
  14. 14. How Adjacency Works<br />A page that says <br />Loyola Academy, Degree and Post Graduate College as well as Loyola Academy Junior College were founded by Rev. Fr. T. Balaiah, S.J. in 1976 at Old Alwal, ...<br />will receive a higher adjacency score than a page that says<br />Alwal is also home to some of the famous schools and colleges in secunderabad like the St.Ann's High School, Bolarum which was set up in 1876 by a group of nuns from Italy. The other schools in the area are Valerian Grammar School (Bollarum), Loyola Academy, Model Mission High School, KV Bolarum and the Raja Praja High School…<br />14<br />© www.udaysatya.blogspot.com<br />
  15. 15. How Google Works <br />3. Weights<br /><ul><li>Then, Google measures the number of times your keywords appear on the page (the keywords’ “weights”) and gives those pages a score of Z.
  16. 16. A page that has the word Loyola four times, Junior three times, and College seven times would receive a higher weights score than a page that only has those words once</li></ul>15<br />© www.udaysatya.blogspot.com<br />
  17. 17. Google takes<br />The phrase hits (the Xs), <br />The adjacency hits (the Ys), <br />The weights hits (the Zs), and <br />About 100 other secret variables calculated by different algorithms<br />And, finally, displays the top 1,000 in order.<br />16<br />© www.udaysatya.blogspot.com<br />
  18. 18. 17<br />© www.udaysatya.blogspot.com<br />
  19. 19. Google Tip #1<br />Be specific ... because if you aren’t specific, you’ll end up with a bunch of garbage!<br />18<br />© www.udaysatya.blogspot.com<br />
  20. 20. 19<br />© www.udaysatya.blogspot.com<br />
  21. 21. Google Tip #2<br />Use quotes to search for phrases<br />20<br />© www.udaysatya.blogspot.com<br />
  22. 22. Google Tip #3<br />Use the - sign toexclude<br />21<br />© www.udaysatya.blogspot.com<br />
  23. 23. Google Tip #4<br />Use the + sign toexclude<br />22<br />© www.udaysatya.blogspot.com<br />
  24. 24. Boolean Logics<br />a<br />aANDb<br />b<br />c<br />cORd<br />d<br />cNOTb<br />c<br />b<br />b<br />23<br />© www.udaysatya.blogspot.com<br />
  25. 25. Default is AND<br />If you search for more than one keyword at a time, Google will automatically search for pages that contain ALL of your keywords<br />A search for Loyola College Alwalis the same as searching for Loyola AND College AND Alwal<br />24<br />© www.udaysatya.blogspot.com<br />
  26. 26. #5 Boolean OR (|)<br />Sometimes the default AND gets in the way. That’s where OR comes in.<br />25<br />© www.udaysatya.blogspot.com<br />
  27. 27. #6 How Insensitive!<br /><ul><li>Google is not case sensitive.
  28. 28. So, the following searches all yield exactly the same results: </li></ul> Hero HondaKarizma<br />herohondakarizma<br />HERO HONDA KARIZMA<br />hErOhOnDakArIzMa<br />26<br />© www.udaysatya.blogspot.com<br />
  29. 29. 27<br />© www.udaysatya.blogspot.com<br />
  30. 30. #7 Google’s 10 Word Limit<br /><ul><li>Until recently, Google wouldn’t accept more than 10 keywords at a time.
  31. 31. Any keyword past 10 was simply ignored.
  32. 32. Google now accepts up to 32 keywords.
  33. 33. But better Stick with 10.</li></ul>28<br />© www.udaysatya.blogspot.com<br />
  34. 34. #8 Wildcards<br /><ul><li>As for wildcards, Google doesn’t offer stemming wildcards but rather offers “full-word” wildcards.
  35. 35. For example, if you search Google for </li></ul> it’sa * world, Google shows you all of the pages in its database that contain the phrase “it’s a small world” … and “it’s a nano world” … and “it’s a Linux world” … and so on.<br />29<br />© www.udaysatya.blogspot.com<br />
  36. 36. 30<br />© www.udaysatya.blogspot.com<br />
  37. 37. #9 Order of Your Keywords Matters<br />Because Google searches for phrases first, the order of your keywords matters<br />31<br />© www.udaysatya.blogspot.com<br />
  38. 38. Advanced Operators<br />Query modifiers<br /><ul><li>filetype:
  39. 39. intitle:
  40. 40. inurl:
  41. 41. site:
  42. 42. Synonyms(~)</li></ul>Alternative query types<br /><ul><li>cache:
  43. 43. link:
  44. 44. related:
  45. 45. info:</li></ul>Other information needs<br /><ul><li>phonebook:
  46. 46. stocks:
  47. 47. define:
  48. 48. Google Calculator
  49. 49. Weather:
  50. 50. movie:</li></ul>32<br />© www.udaysatya.blogspot.com<br />
  51. 51. #10 filetype:<br />33<br />© www.udaysatya.blogspot.com<br />
  52. 52. #11 inurl:<br />34<br />© www.udaysatya.blogspot.com<br />
  53. 53. #12 site:<br />35<br />© www.udaysatya.blogspot.com<br />
  54. 54. #13 Synonyms (~)<br />36<br />© www.udaysatya.blogspot.com<br />
  55. 55. #14 link:<br />37<br />© www.udaysatya.blogspot.com<br />
  56. 56. #15 define:<br />38<br />© www.udaysatya.blogspot.com<br />
  57. 57. #16 Calculator<br />39<br />© www.udaysatya.blogspot.com<br />
  58. 58. #17 Converter<br />40<br />© www.udaysatya.blogspot.com<br />
  59. 59. #18 weather:<br />41<br />© www.udaysatya.blogspot.com<br />
  60. 60. #19 movie:<br />42<br />© www.udaysatya.blogspot.com<br />
  61. 61. Google Tip #20<br />Combine all these symbols as often as possible <br />Remember Tip #1 ?<br />43<br />© www.udaysatya.blogspot.com<br />
  62. 62. Future…<br />44<br />© www.udaysatya.blogspot.com<br />
  63. 63. 45<br />© www.udaysatya.blogspot.com<br />
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