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B-Plan Competition Team B - We School A  division  of Qimpro Consultants Pvt. Ltd.
Agenda <ul><li>Business Plan Challenge </li></ul><ul><li>Company Summary </li></ul><ul><li>STP Analysis </li></ul><ul><li>...
Business Plan Challenge Certified Quality Improvement Associate Certified Quality Process Analyst
Company Summary <ul><li>QIMPRO, incepted in 1987, has pioneered the quality movement in India </li></ul><ul><li>QIMPRO pro...
Business Plan The way ahead…..
<ul><li>SEGMENTATION -TARGETING -  POSITIONING  </li></ul><ul><li>Target Institutions  </li></ul><ul><li>Target Audience  ...
Market Needs <ul><li>“ To be competitive in today’s market, it is essential for companies to provide more consistent quali...
Scope for QIMPRO <ul><li>Individuals can enhance their already acquired skills and understand the quality aspect of busine...
Segmentation
Targeting <ul><li>MBA Students </li></ul><ul><li>Under graduate Students </li></ul><ul><li>Working professionals/Companies...
Positioning –  Value Proposition <ul><li>Maintain a clear distinction between CQIA & CQPA </li></ul><ul><li>To MBA student...
<ul><li>Strengths, Weakness, Opportunities and Threats </li></ul>SWOT: QIMPRO College “ So it is said that if you know oth...
OPPORTUNITIES THREATS -  Quality Relevance Perception -  Economic Slowdown
<ul><li>Marketing Strategy </li></ul><ul><li>Value Proposition  </li></ul><ul><li>Pricing Policy </li></ul><ul><li>Promoti...
Marketing Strategy
Pricing Policy <ul><li>Suggested Pricing Strategy </li></ul><ul><li>To MBA students / To under Graduate students: </li></u...
Promotion Plans <ul><li>Corporate Tie Ups </li></ul><ul><li>College Campuses </li></ul><ul><li>Sponsoring college events &...
Join Us <ul><li>Advertisiments –  </li></ul><ul><li>FLYERS, BANNERS, ONLINE SOCIAL MEDIA, EMAIL, NEWSPAPERS </li></ul><ul>...
Sales Strategy <ul><li>Our strategy  would focus on following aspects - </li></ul><ul><li>Increasing  Awareness  </li></ul...
Sales Plan <ul><li>Our sales plan is a multilayered & will constitute the following -  </li></ul><ul><li>Float competition...
Sales Forecast <ul><li>First Year  </li></ul><ul><li>Target  600 certifications  with aggressive marketing strategy </li><...
Sales Forecast
Fresh Online Presence <ul><li>Dedicated website for QIMPRO College </li></ul><ul><li>Website Content: </li></ul><ul><li>Im...
Execution Team <ul><li>Management Team </li></ul><ul><ul><li>One dedicated MBA resource after the project scales up </li><...
Financial Plan <ul><li>Break Even </li></ul><ul><li>Investment Plan </li></ul><ul><li>Cost Sheet Analysis </li></ul>
Break Even <ul><li>To recover this investment i.e. to break-even we need to at least sell a minimum of  449 certifications...
Investment Plan Initial investment of Rs. 50000 <ul><li>1 St  month we start our Operation from the city of Mumbai and  re...
<ul><li>Second month of operation will be funded from the revenue of the first month </li></ul><ul><li>We assume that in t...
Investment Plan cont.. <ul><li>By the end of second month substantial revenue is generated for spreading our reach </li></...
Cost sheet analysis: Year 1 Expenses Amount (Rs) Royalty  3000000 Advertising (print) 440000 Promotion  820000 Examination...
Cost sheet analysis: Year 2 Expenses  Amount (Rs) Royalty  3500000 Advertising (print) 650000 Promotion  1035000 Examinati...
Cost sheet analysis: Year 3 Expenses  Amount (Rs) Royalty  4250000 Advertising (print) 840000 Promotion  1275000 Examinati...
<ul><li>Thank You! </li></ul>Summary
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Welingkar scholars conquer at Qimpro B-plan Contest

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The students of Welingkar carried the day yet again. Welingkar teams of PGDM E-biz 10-12 students have won the First Prize in Qimpro B-plan Contest. The event was incorporated with understanding the Product, Creating Business and Presentation. Fundamentally, the topics were such that one should have the presence of mind as well as intense knowledge about business management and interrelated topics to win. As, Welingkar students have always been on top of the ladder, it was evident that they will win this contest. They have been selected for the Role of Board of Advisers for 12 months.

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  • BestPrax Barometer is a tool to measure the quality of business practices for good governance.
  • Page 14, Industry Analysis
  • we have not included any graduate courses this year(Bsc, Bcom, etc..)
  • Graduation and Post Graduation Colleges: Target Audience
  • We have purposely selected students who do not have the privilege of pursuing their studies from an IIM or an IIT. Our selection consists of colleges which fall in the B or B+ category.
  • Total of 15 students to be divided in teams. These students will be selected from 4 metros from premium business school and will move to make sales pitch across the selected colleges.
  • Transcript of " Welingkar scholars conquer at Qimpro B-plan Contest"

    1. 1. B-Plan Competition Team B - We School A division of Qimpro Consultants Pvt. Ltd.
    2. 2. Agenda <ul><li>Business Plan Challenge </li></ul><ul><li>Company Summary </li></ul><ul><li>STP Analysis </li></ul><ul><li>SWOT Analysis </li></ul><ul><li>Business Strategy </li></ul><ul><li>Financial Plan </li></ul><ul><li>Summary </li></ul>
    3. 3. Business Plan Challenge Certified Quality Improvement Associate Certified Quality Process Analyst
    4. 4. Company Summary <ul><li>QIMPRO, incepted in 1987, has pioneered the quality movement in India </li></ul><ul><li>QIMPRO provides its key services under the four pillars: Consultants, HealthCare, College and Foundation </li></ul><ul><li>300 Clients; 5000 products; saved over 10000 Crores </li></ul><ul><li>Copyrighted the BestPrax Barometer tool </li></ul><ul><li>QIMPRO College was established in 1991 </li></ul><ul><li>It offers Quality Certifications which are appropriate for all levels, all functions, all processes, and all industries. </li></ul>
    5. 5. Business Plan The way ahead…..
    6. 6. <ul><li>SEGMENTATION -TARGETING - POSITIONING </li></ul><ul><li>Target Institutions </li></ul><ul><li>Target Audience </li></ul><ul><li>Market Needs </li></ul><ul><li>Industry Analysis </li></ul>STP Analysis “ If you pick the right people, the Product Sells”
    7. 7. Market Needs <ul><li>“ To be competitive in today’s market, it is essential for companies to provide more consistent quality and value to their owners/customers” </li></ul><ul><li>Three major elements that impact the perception of a product’s quality are - </li></ul><ul><ul><li>Meet the target market’s needs </li></ul></ul><ul><ul><li>Marketing's promotion of the product’s quality </li></ul></ul><ul><ul><li>Customer service </li></ul></ul>
    8. 8. Scope for QIMPRO <ul><li>Individuals can enhance their already acquired skills and understand the quality aspect of business. </li></ul><ul><li>We have opted for 160 colleges PAN India. Even if we assume 4 students per college enrolling for the certification, we would get around 600 students in the very first year </li></ul><ul><li>Using this figure, we can have an approximate net profit of Rs. 19 Lakhs in the first year. </li></ul>
    9. 9. Segmentation
    10. 10. Targeting <ul><li>MBA Students </li></ul><ul><li>Under graduate Students </li></ul><ul><li>Working professionals/Companies </li></ul><ul><li>After a thorough research, we have shortlisted 160 colleges Engineering (105) and Management (55). </li></ul><ul><li>Cities Selected are a blend of metros and tier-1 & tier 2 cities. Hence we have a perfect mix and variety in our target audience. </li></ul><ul><li>If this approach proves to be successful, we can expand our TG to other towns and further include students from other disciplines like Commerce, B.sc, Law and Medicine. </li></ul>
    11. 11. Positioning – Value Proposition <ul><li>Maintain a clear distinction between CQIA & CQPA </li></ul><ul><li>To MBA students: </li></ul><ul><li>Certificate offers a way to leverage Business Know How </li></ul><ul><li>MBA degree with a ready understanding of Best Quality Practices </li></ul><ul><li>To under Graduate students: </li></ul><ul><li>Knowledge gained in Engineering colleges is bound to Technical prowess </li></ul><ul><li>CQIA & CQPA - A Distinct advantage over other graduate students </li></ul><ul><li>To Working professionals / Companies: </li></ul><ul><li>In-house trainings lack a defined scale to judge the competence and understanding imbibed in employee </li></ul><ul><li>Certificate - offers chance to train employees using recognized & tested material </li></ul><ul><li>Have substantial savings in time and money </li></ul><ul><li>Ability to Gauge knowledge gained via a proper examination and report. </li></ul>
    12. 12. <ul><li>Strengths, Weakness, Opportunities and Threats </li></ul>SWOT: QIMPRO College “ So it is said that if you know others and know yourself, you will not be imperiled in a hundred battles; if you do not know others but do know yourself, you win one and lose one; if you do not know others and do not know yourself, you will be imperiled in every single battle – Sun Tzu ”
    13. 13. OPPORTUNITIES THREATS - Quality Relevance Perception - Economic Slowdown
    14. 14. <ul><li>Marketing Strategy </li></ul><ul><li>Value Proposition </li></ul><ul><li>Pricing Policy </li></ul><ul><li>Promotions </li></ul><ul><li>Distribution Media </li></ul><ul><li>Sales Strategy </li></ul>Business Strategy “ The certification is to be positioned as an instrument to differentiate oneself and enhance skills relevant to the business with the end objective of getting best returns through Quality control excellence ”
    15. 15. Marketing Strategy
    16. 16. Pricing Policy <ul><li>Suggested Pricing Strategy </li></ul><ul><li>To MBA students / To under Graduate students: </li></ul><ul><li>Option 1: Basic price for individual registration Rs 12500/- </li></ul><ul><li>Option 2: Spot registrations /Groups registrations at Colleges Rs 10000 /- </li></ul><ul><li>(i.e a discount of Rs 2500/- promoted as a special offer) </li></ul><ul><li>To Working professionals / Companies </li></ul><ul><li>Option 1: Basic price for individual registration Rs 12500/-. </li></ul><ul><li>Option 2: Companies to be offered the courses in package options : </li></ul><ul><li>05-10 Nos: Rs 11500/- pc </li></ul><ul><li>11-20 Nos : Rs 10500/- pc </li></ul><ul><li>21+ Nos : Rs 9500/- pc </li></ul>* pc – per certificate
    17. 17. Promotion Plans <ul><li>Corporate Tie Ups </li></ul><ul><li>College Campuses </li></ul><ul><li>Sponsoring college events & getting a stage for pitching </li></ul><ul><li>Sponsor college events - intercollegiate competitions, technical festivals etc. Get a stage to Promote the product </li></ul><ul><li>Float competitions across selected B-schools and Engineering colleges </li></ul><ul><li>Location and Premises </li></ul><ul><li>Promotion activities: At college events </li></ul><ul><li>Exam Venue: </li></ul><ul><li>For Students/individuals: at QIMPRO office for Mumbai applicants & at regional colleges for other cities </li></ul><ul><li>For Corporate Tie Ups: at Company premise / at a separate rented premise </li></ul>
    18. 18. Join Us <ul><li>Advertisiments – </li></ul><ul><li>FLYERS, BANNERS, ONLINE SOCIAL MEDIA, EMAIL, NEWSPAPERS </li></ul><ul><li>Registration Options – </li></ul><ul><li>Option of collecting the registration form at the event and immediate payment. </li></ul><ul><li>Facilitate Request for Registration Form by Post or Email. </li></ul><ul><li>Online Payment Option </li></ul><ul><li>The study material - couriered free of cost to the registered person </li></ul>
    19. 19. Sales Strategy <ul><li>Our strategy would focus on following aspects - </li></ul><ul><li>Increasing Awareness </li></ul><ul><li>Highlighting importance of Process and Quality </li></ul><ul><li>Relevance across Industries and Domains </li></ul><ul><li>FAB: Features, Advantages & Benefits </li></ul><ul><li>Incorporate these techniques as a part of curriculum of universities and part of corporate training programs </li></ul>
    20. 20. Sales Plan <ul><li>Our sales plan is a multilayered & will constitute the following - </li></ul><ul><li>Float competitions across select B-schools and Colleges from our target cities </li></ul><ul><li>QIMPRO training partners </li></ul><ul><li>Sponsorships </li></ul><ul><li>Promotional discounts </li></ul><ul><li>Advertisements </li></ul>
    21. 21. Sales Forecast <ul><li>First Year </li></ul><ul><li>Target 600 certifications with aggressive marketing strategy </li></ul><ul><li>Second Year </li></ul><ul><li>Expected increase of 15% </li></ul><ul><li>Tap Certified students from year One to help Promote Certifications </li></ul><ul><li>Target 700 certifications with scaled up marketing efforts </li></ul><ul><li>Third Year </li></ul><ul><li>Expected increase of 20% </li></ul><ul><li>Target 850 certifications with sustained marketing efforts </li></ul><ul><li>After the 3 rd year we assume a constant minimum growth of at least 20 percent YOY for the next 3 years </li></ul>
    22. 22. Sales Forecast
    23. 23. Fresh Online Presence <ul><li>Dedicated website for QIMPRO College </li></ul><ul><li>Website Content: </li></ul><ul><li>Importance of Quality and Process </li></ul><ul><li>Curriculum Snapshot </li></ul><ul><li>e-learning module </li></ul><ul><li>Sample Tests </li></ul><ul><li>Students Networking Portal </li></ul><ul><li>Testimonials of Students </li></ul><ul><li>QIMPRO Clients </li></ul><ul><li>Feedback Systems </li></ul>
    24. 24. Execution Team <ul><li>Management Team </li></ul><ul><ul><li>One dedicated MBA resource after the project scales up </li></ul></ul><ul><li>QIMPRO Training Partners </li></ul><ul><ul><li>Students to be recruited from reputed B-Schools for sales pitch on City basis </li></ul></ul><ul><li>Proctor Requirements </li></ul><ul><ul><li>Institutions to be selected in each city which could be examination partners of QIMPRO. These institutions will also provide Proctors </li></ul></ul>
    25. 25. Financial Plan <ul><li>Break Even </li></ul><ul><li>Investment Plan </li></ul><ul><li>Cost Sheet Analysis </li></ul>
    26. 26. Break Even <ul><li>To recover this investment i.e. to break-even we need to at least sell a minimum of 449 certifications </li></ul><ul><li>In accordance with our target we achieve this figure in the year one </li></ul><ul><li>We also generate a gross profit of around Rupees 19 lakhs in the year one </li></ul><ul><li>Break Even Analysis </li></ul>Expenses (Yr 1) Amount (Rs) Royalty 3000000 Advertising (print) 440000 Promotion 820000 Exams 420000 Salaries 500000 Website 230000 Others 230000 Total Expenses 5610000
    27. 27. Investment Plan Initial investment of Rs. 50000 <ul><li>1 St month we start our Operation from the city of Mumbai and restrict ourselves to Mumbai </li></ul><ul><li>By the end of first 25 certifications - approximate revenue of Rupees 3 lakhs </li></ul>
    28. 28. <ul><li>Second month of operation will be funded from the revenue of the first month </li></ul><ul><li>We assume that in the second month QIMPRO will at least reach a minimum target of 50 certifications which means revenue of Rupees 6.25 lakhs from just month 2 only </li></ul>
    29. 29. Investment Plan cont.. <ul><li>By the end of second month substantial revenue is generated for spreading our reach </li></ul><ul><li>We start being more aggressive with respect to our marketing strategy </li></ul><ul><li>For the third month we have a target of 60 certifications </li></ul><ul><li>This will get QIMPRO revenue of Rupees 7.5 lakhs </li></ul><ul><li>By now we also recruit an MBA and start our advertisement campaign in education times </li></ul>
    30. 30. Cost sheet analysis: Year 1 Expenses Amount (Rs) Royalty 3000000 Advertising (print) 440000 Promotion 820000 Examination Expenses 420000 Salaries 500000 Website development and maintenance 200000 Miscellaneous expenses 230000 Total Expenses 5610000 Total sales revenue (600*12500) 7500000 Total gross profit 1890000
    31. 31. Cost sheet analysis: Year 2 Expenses Amount (Rs) Royalty 3500000 Advertising (print) 650000 Promotion 1035000 Examination Expenses 560000 Salaries (increment of 10%) 550000 Website maintenance 120000 Miscellaneous expenses 250000 Total Expenses 6665000 Total sales revenue (700*12500) 8750000 Total gross profit 2085000
    32. 32. Cost sheet analysis: Year 3 Expenses Amount (Rs) Royalty 4250000 Advertising (print) 840000 Promotion 1275000 Examination Expenses 765000 Salaries (increment of 15%) 630000 Website maintenance 150000 Miscellaneous expenses 300000 Total Expenses 8210000 Total sales revenue (850*12500) 10625000 Total gross profit 2415000
    33. 33. <ul><li>Thank You! </li></ul>Summary
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