Mobile Applications            for emerging marketsı                        @udayms                    acrossthinlines.com...
@udayms                            LinkedIn – Twitter – Facebook – Skype - GoogleTalkıDecember 14, 2010    twitter: udayms...
WITH YAHOO! NOW                    PREVIOUSLY WITH NOKIA               WORKED IN EMERGING MARKET                         S...
TWO KEY                    CHALLENGES                     In the context of MOBILE & EMERGING MARKETSıDecember 14, 2010   ...
1.               THE EMERGING                 MARKETS                          IT’S FULL OF SURPRISES AND CHALLENGESıDecem...
Think of the session Mrs. Asmaa Hosny’s Session on MobilityıDecember 14, 2010       twitter: udayms | linkedin: udayms | f...
NOT THESE!!!                                                                                These are SMART PhonesDecember...
THINK ABOUT                                                                                     THESE                     ...
WHAT’S THE                    PROBLEM?                              We don’t understand it’s relevanceıDecember 14, 2010  ...
VOICE & SMS                                        Common in ALL phonesıDecember 14, 2010    twitter: udayms | linkedin: u...
27% MOBILE PHONES ARE `INTERNET                READY` ONLY 2% USERS `ACTIVELY` (ONCE A MONTH) ACCESS INTERNET ON MOBILE   ...
Why Voice & SMS in the times of iPhone & Android?December 14, 2010   twitter: udayms | linkedin: udayms | facebook: udayms...
Do you need more reasons?ıDecember 14, 2010   twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinline...
In fact its more than moneyıDecember 14, 2010      twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthi...
28 markets. Includes EGYPT. India & China are the leaders.ıDecember 14, 2010       twitter: udayms | linkedin: udayms | fa...
CREATE SMS &            VOICE BASED            EXPERIENCESDecember 14, 2010   twitter: udayms | linkedin: udayms | faceboo...
2.                      MOBILE                    EXPERIENCE                                                FOR TRAVELLERS...
NOW, LETS LOOK @                                                            SMART PHONES                                  ...
WHAT’S THE                    PROBLEM?                                          Practically Everything.ıDecember 14, 2010 ...
TOO DISTRIBUTED                                  Nothing is in the same placeıDecember 14, 2010   twitter: udayms | linked...
December 14, 2010   twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com   21
December 14, 2010   twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com   22
What do you do when you travel?Transportation                                                                       Hotels...
TOO MANY            PORTALS TO DO              ONE TASK                              All I want to do is plan my TRAVELıDe...
WHAT DOES A         TOURIST WANT?                                        What would you want?ıDecember 14, 2010   twitter:...
WHERE’S THAT                 SINGLE               EXPERIENCE?                             Planning is part of the experien...
THINK ABOUT                        THIS!                     HOW WOULD LIFE BE WITH SUCH AN APPLICATION?ıDecember 14, 2010...
IT’S ALL ABOUT                 THE USERDecember 14, 2010   twitter: udayms | linkedin: udayms | facebook: udayms | blog: a...
THANK YOU.          twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.comıDecember 14, 2010   ...
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Mobile Applications, Emerging Markets & Tourism

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The slides from my talk at IOETI's 3rd Arab International Conference on E-Tourism & E-Marketing that happened in Luxor, Egypt.

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Mobile Applications, Emerging Markets & Tourism

  1. 1. Mobile Applications for emerging marketsı @udayms acrossthinlines.com 3rd Arab International E-Tourism & E-Marketing Conference Luxor, Egypt
  2. 2. @udayms LinkedIn – Twitter – Facebook – Skype - GoogleTalkıDecember 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 2
  3. 3. WITH YAHOO! NOW PREVIOUSLY WITH NOKIA WORKED IN EMERGING MARKET STUDIES About meıDecember 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 3
  4. 4. TWO KEY CHALLENGES In the context of MOBILE & EMERGING MARKETSıDecember 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 4
  5. 5. 1. THE EMERGING MARKETS IT’S FULL OF SURPRISES AND CHALLENGESıDecember 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 5
  6. 6. Think of the session Mrs. Asmaa Hosny’s Session on MobilityıDecember 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 6
  7. 7. NOT THESE!!! These are SMART PhonesDecember 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 7
  8. 8. THINK ABOUT THESE Oh Yes! These are still around!December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 8
  9. 9. WHAT’S THE PROBLEM? We don’t understand it’s relevanceıDecember 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 9
  10. 10. VOICE & SMS Common in ALL phonesıDecember 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 10
  11. 11. 27% MOBILE PHONES ARE `INTERNET READY` ONLY 2% USERS `ACTIVELY` (ONCE A MONTH) ACCESS INTERNET ON MOBILE IMAI & IMRB - Pluggd.in - goo.gl/N1ZOoıDecember 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 11
  12. 12. Why Voice & SMS in the times of iPhone & Android?December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 12
  13. 13. Do you need more reasons?ıDecember 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 13
  14. 14. In fact its more than moneyıDecember 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 14
  15. 15. 28 markets. Includes EGYPT. India & China are the leaders.ıDecember 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 15
  16. 16. CREATE SMS & VOICE BASED EXPERIENCESDecember 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 16
  17. 17. 2. MOBILE EXPERIENCE FOR TRAVELLERSıDecember 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 17
  18. 18. NOW, LETS LOOK @ SMART PHONES Bit tricky!!!December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 18
  19. 19. WHAT’S THE PROBLEM? Practically Everything.ıDecember 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 19
  20. 20. TOO DISTRIBUTED Nothing is in the same placeıDecember 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 20
  21. 21. December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 21
  22. 22. December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 22
  23. 23. What do you do when you travel?Transportation Hotels Food Photographs ShareDecember 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 23
  24. 24. TOO MANY PORTALS TO DO ONE TASK All I want to do is plan my TRAVELıDecember 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 24
  25. 25. WHAT DOES A TOURIST WANT? What would you want?ıDecember 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 25
  26. 26. WHERE’S THAT SINGLE EXPERIENCE? Planning is part of the experienceıDecember 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 26
  27. 27. THINK ABOUT THIS! HOW WOULD LIFE BE WITH SUCH AN APPLICATION?ıDecember 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 27
  28. 28. IT’S ALL ABOUT THE USERDecember 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 28
  29. 29. THANK YOU. twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.comıDecember 14, 2010 29

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