Schwan

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Schwan

  1. 1. Case Study Analysis
  2. 2. 1. Background of Schwan Food Company2. Red Baron and Frozen Pizza3. The Need of Product Innovation * Why the Need of Innovation? * SWOT Analysis4. New Product Development at Schwan * Factor taken into consideration * Proceeding forward5. Analyzing Schwan‟s New Product Development * Product lifecycle of Red Baron * The Pioneer Advantage * Stages of New product Development6. Challenges in Product Development and the Future7. Conclusion
  3. 3. 1952Schwan‟s home Services isstarted, an ice-cream homedelivery business 1965 Schwan started selling frozen pizza along with ice creams1969Schwan acquires its first Schwan Markets its Frozenpizza factory in salina Pizzas under Three Brands(kansas) Tony, Freschetta and Red Baron
  4. 4. 1976Red Baron range is introducedas an umbrella brand to offer„throughout the day‟ snacking solution 1980s-1990s Schwan establishes its presence in UK, France and Germany 2000 onwards  Largest frozen food producing company in the US  Market leader in marketing and distributing frozen desserts and premium ice creams
  5. 5. • Red Baron range of pizzas launched in 1976 throughout the US• Started with the classic 12” Pizza, the product range grew to wide variety by early 21st Century• Red Baron‟s tagline: “From Morning to night, for every Appetite”• Red Baron sold 98 million frozen pizzas in 2001

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