The product of Clothing Essentials sell products under the brands name “METRO TOUCH”. The brand aims at giving value consumers high quality and fashionable clothing. The brand opted a more localized and youthful approach in its offering. The brands have been available across many metropolitan cities.
The implementation phases Phase 1 Idea Generating Idea Screening Phase 2 Market and Demand analysis Phase 3 Feasibility Analysis Preparation of Report Obtaining Funds Working Infrastructure Implementation
The various factors in the market which will affect the brands are: Customer Needs. The Purchasing Power. Geographical Conditions. Competitors
The Segmentation is done on the basis of Age and Sex.Metro Touch offered watches , Jeans for young, vibrant andcool outgoing young Generation.The company also offers Ultrafit Jeans for the Rich class withinthe price range Rs.10000-15000
Targeting customers in the age group of 16-30 years. College students. Fashion conscious customers. Young working professionals. Elite strata of customers.
Positioned towards becoming a fashion store with an emphasis on youths and clear focus on “Fresh Fashion”. Mostly targeting youth and women, since they are the ones defining most purchasing decisions. The tagline is ”Feel the fit”
Product . Jeans and Casual Shirts for Men and Women. Customized Jeans and Cotton Denims Merchandise- Watches, Sunglasses and Wallets Price Jeans starts from Rs. 1000/- Customized Jeans (Depends on the styling details) Casual Shirts and t-shirts – Rs. 500 onwards
Promotion Print Media ▪ Fashion Magazines ▪ Newspapers ▪ Pamphlets Transport Advertising Television Advertising Online Advertising Launching our apparel through the fashion shows.
Place Metropolitan Cities Shopping Areas ▪ Malls ▪ Shopping Markets
The manner in which goods move from themanufacturer to the outlet where thecustomers purchases in market places.Channels of Distribution Direct Marketing Online Buying
Product Launch event held in major malls Offering Discounts in festive seasons Gift Vouchers Jeans, T-shirts, Shirts with the latest trends, style & fashion. Helpful and well-trained Staff Planned annual stock clearance sales in December Dedicated customer feedback line.
The various factors which can have an affect on the competitors are: Innovation. Price of the product. Quality of the product. Demand of the product.
The challenges faced are- Increasing competition. The industry is fashion driven and fashion keeps changing. Availability of products within the time. Relationship management with other channels.
Launched at peak shopping times. Mission: To spread across major metropolitan cities and become a trend setter. Products for all genders. Keeping pace with changing fashion.