ABIB Portal Launch Plan
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ABIB Portal Launch Plan

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Right from planning to copy to execution, we helped etch out every final detail to this launch plan for an insurance company.

Right from planning to copy to execution, we helped etch out every final detail to this launch plan for an insurance company.

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ABIB Portal Launch Plan ABIB Portal Launch Plan Presentation Transcript

  • Aditya Birla Insurance Brokers Portal Launch 05th August, 2013 Aditya Birla Insurance Brokers Copyright Aditya Birla Nuvo Limited 2013
  • Corporate BTL Promotional Campaign ideas Aditya Birla Insurance Brokers Copyright Aditya Birla Nuvo Limited 2013 2
  • Concept 1 Danglers: We place innovative danglers across the entire length of the parking lot. The danglers would be placed in such a way that they cover every spot in the parking lot and lie just a few inches above the parked cars. Each dangler would display a funny message about the various accidents that could happen to a car. This way we maximise the visibility of our message while conveying the need for an insurance plan. Aditya Birla Insurance Brokers Copyright Aditya Birla Nuvo Limited 2013 3
  • Concept 1 - Lightning can strike the same car twice Aditya Birla Insurance Brokers Copyright Aditya Birla Nuvo Limited 2013 4
  • Concept 1 - A little rain fall can make trees fall Aditya Birla Insurance Brokers Copyright Aditya Birla Nuvo Limited 2013 5
  • Other series of Concept 1 1. Dormant volcanoes can turn active Protect your car with adityabirlainsurancebrokers.com Save 55% on Motor Insurance Premiums* 2. Gentle winds can trigger a cyclone Protect your car with adityabirlainsurancebrokers.com Save 55% on Motor Insurance Premiums* Aditya Birla Insurance Brokers Copyright Aditya Birla Nuvo Limited 2013 6
  • Aditya Birla Insurance Brokers Copyright Aditya Birla Nuvo Limited 2013 7
  • Teaser Aditya Birla Insurance Brokers Copyright Aditya Birla Nuvo Limited 2013 8
  • Aditya Birla Insurance Brokers Copyright Aditya Birla Nuvo Limited 2013 9
  • Reveal Aditya Birla Insurance Brokers Copyright Aditya Birla Nuvo Limited 2013 10
  • Inside office activation - Cafeteria This is a chalk board that will be placed in the cafeteria. All the designs and text will be hand drawn and hand written. Aditya Birla Insurance Brokers Copyright Aditya Birla Nuvo Limited 2013 11
  • Inside office activation - side view mirror on the PC at employee desk Aditya Birla Insurance Brokers Copyright Aditya Birla Nuvo Limited 2013 12
  • Inside office activation - tent card to be placed at the employee desk We create tent cards that are as big as number plates and place them on the desks of the employees. The messaging will talk about the 55% discount and direct the employees to the website. Aditya Birla Insurance Brokers Copyright Aditya Birla Nuvo Limited 2013 13
  • Concept 2 - Sign Posts: • • Most parking lots are littered with sign posts talking about speed limit and directional signage. We take advantage of these familiar sights and use them to highlight the 55% discount available on the portal. Aditya Birla Insurance Brokers Copyright Aditya Birla Nuvo Limited 2013 14
  • Concept 2 - Sign Posts Aditya Birla Insurance Brokers Copyright Aditya Birla Nuvo Limited 2013 15
  • Directional signage that leads to on-ground kiosks: Security gate pole: Turn engine off to save fuel. Turn to www.adityabirlainsurancebrokers.com to save 55% on Motor Insurance Premiums. Keep Left to save 55% on Motor Insurance premiums www.adityabirlainsurancebroke rs.com Head Right to 55% savings on Motor Insurance premiums www.adityabirlainsurancebr okers.com Aditya Birla Insurance Brokers Copyright Aditya Birla Nuvo Limited 2013 16
  • Directional signage that leads to on-ground kiosks: At the entrance Welcome extra savings! Save 55% on Motor Insurance Premiums. Only at www.adityabirlainsurancebro kers.com At the exit Exit with a 55% discount on Motor Insurance premiums Only at www.adityabirlainsurancebrokers.com Aditya Birla Insurance Brokers Copyright Aditya Birla Nuvo Limited 2013 17
  • Concept 3: Get Smart Route 1st Human Installation – Man with a broken car door We place an actor with a broken door in the office lifts. The car door will have a message that says: ‘Accidents happen! Get smart and Insure with Aditya Birla Insurance Brokers to save 55% on Motor Insurance Premiums’ When the customers visit the link, they will be able to see the video that shows what happened to his car. Aditya Birla Insurance Brokers Copyright Aditya Birla Nuvo Limited 2013 18
  • QR Code: Video Script 1 We see the dapper young actor, dressed in a blazer, driving his car around. His phone rings, he stops his car and takes the call. He’s not able to hear the person on the line clearly, so he steps out and answers the call. He finishes the call, opens the door, when his phone rings again. He’s leaning on the door, talking, when we hear someone scream and brakes being placed quickly. We directly cut to a close up shot. He is absolutely petrified at having escaped a violent accident. The rest of the car is nowhere to be seen but the door he was leaning on is still in his hands. A super appears that says: ‘Accidents happen! Get Smart and Insure with Aditya Birla Insurance Brokers to save 55% on Motor Insurance Premiums’ Aditya Birla Insurance Brokers Copyright Aditya Birla Nuvo Limited 2013 19
  • 2nd Human Installation - Biker without a bike: We will have an actor dressed in formals parade around the building premises with a damaged scooty handle. One glimpse and it would be obvious that he was involved in an accident where the scooty was ripped into half. The actor will be carrying a backpack which will feature this message, along with a QR code: Aditya Birla Insurance Brokers Copyright Aditya Birla Nuvo Limited 2013 20
  • 2nd Human Installation - Biker without a bike: We will have an actor dressed in formals parade around the building premises with a damaged scooty handle. One glimpse and it would be obvious that he was involved in an accident where the scooty was ripped into half. The actor will be carrying a backpack which will feature this message, along with a QR code: Accidents happen! Insure the smarter way at GetSmart.in Save 55% on premiums* The sheer shock value of seeing a man going around with just half a scooty is bound to draw attention. As customers visit the www.getsmart.in, they will see a video that will show what happened to the man. Aditya Birla Insurance Brokers Copyright Aditya Birla Nuvo Limited 2013 21
  • QR Code: Video Script 2 The video will show the actor riding a scooty just outside the IndiaBulls building, waiting at the red light. We show him checking out other drivers on the road, fix his hair and gunning his engine and cruising ahead as the signal goes green. We see him make some distance, when a truck horn blares in the background. We cut to his surprised expression and then directly show that he’s fallen on the ground in a comical way. Half of his crushed bike still tucked between his legs. A super will follow: ‘Accidents happen! Get Smart and Insure with Aditya Birla Insurance Brokers to save 55% on Motor Insurance Premiums’ Aditya Birla Insurance Brokers Copyright Aditya Birla Nuvo Limited 2013 22
  • www.getsmart.in Website content: After visiting the Get Smart microsite, the customer would be able to see a bunch of funny viral videos that show the various accidents that could happen on the road. At the end of each video, an annotated link will direct the user to ABIB website where he can buy insurance instantly. Aditya Birla Insurance Brokers Copyright Aditya Birla Nuvo Limited 2013 23
  • Thank you Aditya Birla Insurance Brokers Copyright Aditya Birla Nuvo Limited 2013 24