MOBILITY PRESENCE MESSAGING
CASE STUDY
COMPANY: APPLICATION: Telephony Office-LinX Unified
SYRACUSE BANANA Communications Platform
INDUSTRY:
Produce & Wholesale Syracuse Banana is using the Telephony Office-
LinX platform to assist with their daily order
automation process. The company’s hours of
operation are from 3:00am to 1:00pm due to the
CUSTOMER PROFILE: nature of the business where customers want
Syracuse Banana is one of the largest restaurant their produce orders early in the morning and they
and institution produce suppliers in Upstate New place their order late at night to restock for the
York, serving some of the largest restaurant next business day. Telephony Office-LinX provides
chains in the United States. The company has a Syracuse Banana with one of the best order
large 35,000 square foot fully refrigerated state automation system as the system records all the
of the art facility with over 50 employees and orders placed into the order processing mailbox
23 delivery truck serving customers within 150 which can be accessed through the phone or from
miles of Syracuse. For more information www. the user’s e-mail inbox. The compression size of
syracusebanana.com. the voice order gives Syracuse Banana the ability
to handle all its order processing needs and with
BUSINESS SITUATION: plenty of room for expansion as the system can
The existing voice mail system was old and it store 1 hour of voice orders and messages with
had a high maintenance cost associated with 5MB of memory. The system is also extremely
the system. Syracuse Banana needed to replace user friend as users can delete and manage orders
it with a system that could deliver high levels directly from their e-mail.
of availability as it managed all it’s after hours
order processing. The company needed a voice
mail system that would be able to handle a high
volume of daily automated orders as the company
receives on average of 120 to 130 orders every
day which needs to be processed by the voice
processing system during the day at busy periods
and after hours. It is critical for Syracuse Banana
to have a reliable system and not miss any order
© 2009 Esna Technologies Inc. 1 www.esnatech.com

MOBILITY PRESENCE MESSAGING
CASE STUDY
RESULT: DEALER:
For Syracuse Banana Customers — the new I.T.S. Inc. is an
system allows the customer to call into Syracuse independent family
Banana automated ordering system to place an owned, 35 year
order 24hrs a day 7 days a week. The system also old interconnect
gives customers the confidence and peace of mind headquartered in
knowing that their order will be processed by the Central New York.
next morning. ITS specializes in the SMB marketplace with high
quality telecommunication products and services.
For Syracuse Banana Employees — gaining ITS is an authorized distributor of Iwatsu Voice
access to their voice mail from a single mail box Networks, ESNA Telephony Office-LinX Unified
which reduces the amount of time needed to Communications, ADTRAN, and Hubbell products.
process orders and is user friendly. The Esnatech We are regionally known, and nationally recognized
voice mail server also reduces the amount of by both our suppliers and customers as an
downtime and maintenance on the system. The excellent provider of telecom network design, and
system also gives Syracuse Banana the option project implementation, with a renowned level of
to be able to add Visual Voice Messaging to their customer support. For more information please visit
system which will allow the company to view their www.itstelephone.com.
voice mail orders as text. The Telephony Office-
LinX system allows the company to customize all “We have been a distributor of the ESNA line of Voice Mail
the functions according to its needs. and Unified Messaging solutions for the past seven years,
and have found them to be highly reliable; and capable of
“Telephony Office-LinX is an excellent and reliable supporting our most basic customer to our most complex
product that I can depend on to handle all the after installation, with a good balance of features/capabilities
orders.” — Steve Inserra, CEO, Syracuse Banana Company and fair pricing. The evolution of the TOL series is
remarkable in the fact that the product is constantly
evolving, providing new tools, and solutions necessary
for me to remain engaged with my clientele.” — Greg
Kershner I.T.S Inc.
© 2009 Esna Technologies Inc. 2 www.esnatech.com

MOBILITY PRESENCE MESSAGING
CASE STUDY
ABOUT TELEPHONY OFFICE-LINX ABOUT ESNATECH
Telephony Office-LinX is a Unified Communications Founded in 1989, Esnatech has been committed
platform that integrates Messaging, Presence, to developing advanced Unified Communication
Mobility, and Mass event notification into a single solutions that deliver core value growing
integrated solution. It is already tightly integrated organizations. Our mission remains to develop and
with RIM Blackberry, Apple iPhone, & Symbian provide industry leading communication solutions
devices as well as, Microsoft Windows, Apple Mac, that integrate seamlessly with existing infrastructure
Pocket PC, Mobile PC, Exchange, Office, Terminal and optimize the way businesses communicate.
Services and Outlook. It can be administered Esnatech communication solutions are designed
directly from an organization’s Microsoft for “real-time users” providing advanced features,
Management Console or through Terminal Services investment protection, and platform upgrade
over the web. Users can be managed through capability without the planned obsolescence
Active Directory and Group Policy. prominent in the communications industry. Esna
Technologies powers over 40% of the telephony
providers in the SMB market with it’s messaging,
mobility, and presence platforms. Esnatech markets
and distributes their products through global OEMS
and VAR partners in over 28 countries worldwide.
For more information please visit www.esnatech.
com.
© 2009 Esna Technologies Inc. 3 www.esnatech.com