Creating the Next Generation Calendar of Events Betsy Metzgar, UCLA This is Not Your Mother’s Campus Calendar

Same old, same old . . . The campus calendar as simply a list of events feeding information in one direction from the calendar to the user

Next Generation of Campus Calendars Concept Features Data Collection Marketing Benefits

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For more information about this session: www.calendar.ucla.edu/acced-i PowerPoint Resources Glossary

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Glossary

Next Generation of Campus Calendars Concept Features Data Collection Marketing Benefits

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Concept: Build an Event Community Find, Plan and Promote Events Interactive Personalized Multi-sourced Input from users

Find, Plan and Promote Events

Interactive

Personalized

Multi-sourced

Input from users

Next Generation of Campus Calendars Concept Features Data Collection Marketing Benefits

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Searches and Results: Traditional Keyword Categories by Event Type Date Advanced Search

Keyword

Categories by Event Type

Date

Advanced Search

Searches and Results: New Default to Preferences Screen Shot: Homepage

Searches and Results: New Default to Preferences Screen Shot: Homepage

Searches and Results: New Categories by Organization’s Mission Screen Shot: Homepage

Search result page for “Careers”

Banner Rotating display of users’ photos Screen Shot: Homepage

Polished vs. Heart

Photo Sharing Pool Flickr | Smugmug | Facebook

Photo Credits

Special Announcements Free Today | Event Alert | Featured Events Screen Shot: Homepage

Subscribe to RSS Feed Screen Shot: Homepage

RSS Readers

“ Home Movies” Promotions | On the scene | Behind the scene Screen Shot: Homepage

Video Sample: Prom Dress Rugby

Video Sample: Festival Latino

Blog Headlines Screen Shot: Homepage

Blog Headlines Discounts and Comps Announcements Recruitment Department Events Coverage Contests Behind the scenes

Discounts and Comps

Announcements

Recruitment

Department Events

Coverage

Contests

Behind the scenes

Blog Headlines Screen Shot: Homepage

Blog Posts Blog post with COMMENTS Raas-Gaba

Blog Posts Response from and between readers Blog post with COMMENTS Raas-Gaba

DETAIL PAGE

Interactive Map Venue Location and Directions

Interactive Map Event Specific

Interactive Map Special Views

Interactive Map Event Specific

Interactive Map Event Specific

Web site for Event Detail Page

Web site for Event Facebook site

Tags Detail Page

Tag Cloud Homepage

DETAIL PAGE

Share Facebook | Digg | Del.icio.us Del.icio.us

E-Mail a Reminder Dance Marathon

Reminder

Import iCal Outlook | iCal | Goggle Outlook

Portal Appointment Book Chem Review Session with Mike & Tim 1:00 Concert: The Monkees – Bruin Plaza 12:00 Professor Smart Office Hours 11:00 Call Mom - wish her Happy Birthday 10:00 Psych 101 9:00 Last Day to Drop Nonimpacted Courses Tuesday, March 11, 2008

Recommendations based on Search Result Screen Shot: Detail Page

Multi-Media Event Flyer | Photo | Video Screen Shot: Detail Page

Multi-Media Event Flyer | Photo | Video Screen Shot: Detail Page

Widgets – Real Time Info Weather | Traffic | Campus Closures Screen Shot: Detail Page

Plan MyEvents Homepage PLAN tab Event Planning Guide map.ais.ucla.edu/go/1002604

Promote MyEvents Homepage Promote Tab

Next Generation of Campus Calendars Concept Features Data Collection Marketing Benefits

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No Self Submittals! Reason # 1 The ONLY way to produce a comprehensive, up-to-date calendar is a direct link to your scheduling system.

No Self Submittals! Reason # 2 The ONLY way to protect yourself is by listing only AUTHORIZED events.

Scheduling System ↓ Facilities Use Application ↓ Application Authorization ↓ Confirmed, Authorized Event on Calendar

Facilities Use Application

Notifies Campus Services

Notifies Campus Services

Calendar Details Submitted via Reservation Application Screen Shot: EOL app

Authorized by Department Chair or Student Group Advisor

Appears on Calendar detail page

Next Generation of Campus Calendars Concept Features Data Collection Marketing Benefits

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Interactive Ad

Feature Your Calendar on Facebook MyEvents Facebook Page

Next Generation of Campus Calendars Concept Features Data Collection Marketing Benefits

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BENEFITS Enhanced marketing of events Increased attendance at events Excitement to produce events Lifelong affiliation (alumni development)

Enhanced marketing of events

Increased attendance at events

Excitement to produce events

Lifelong affiliation (alumni development)

From event list maker to event community builder! Have Fun!