shoe future product brief design

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shoe future product brief design - Presentation Transcript

  1. Shoes of the future Praveen Uchil
  2. Future is Greener
    • Shoes are made of green materials
    • Leather will be no longer available
    • Society inevitably becomes more environment sensitive
  3. And the history repeats fabulously………. Elegant redesign of cane strap shoes
  4. 3-5years
    • Flexible shoes:
    • Shoes tat employee smarter fabrics which exactly fit into the contour of the foot
    • Material development:
    • Availability of materials which are hard enough to absorb shock yet very soft to skin
  5. Auto closing shoes: Genesis
    • Currently one of the bottlenecks of using modern day shoe is the effort it takes to wear it to the foot.
    • In future one just have to place his foot on the shoe. The shoe automatically close like a sea shell
  6. GENESIS:
  7. D-track (5 yrs)
    • Keep track of your diet
    • Weight
    • Distance walked
    • Postural chaos
    • Magnetic massage
  8. Anti terrorist shoes ( 5yrs)
    • Terrorism may prevail
    • So the quickest and forbidden way to safegaurd to have a integrated gun in the shoe. So gone are the times when people used to say
    • “ hey bugger….hands up!!!” showing a gun. Instead they may say “shoes down!!!!!!!”
  9. The gun will be by default targeted to specific hight and will need movement of foot in a prescribed manner to trigger
  10. Entertainment pack
    • Shoes with portable disks n loud speakers
  11. GPS enabled shoes 15years
  12. Shoes for the niche market
    • Shoes engraved with diamond and gold
    • Shoes as a symbol of royalty
  13. UV shoes
    • Shoes that emit UV light
    • Eye catching view at night
  14. 15 year into the future
    • Maglev technologies may prevail
    • Shoe have clearance between ground and
    • Sliding instead of direct contact
    • Driving down the specific track
    • Dynamics of walking will entirely change
  15. Maglev sneakers
  16. Product Brief SHOES for indoor gaming
  17. Product Design Brief
    • To design a comfortable and flexible sports shoe for indoor gaming to be launched to the market in year 2010.
    • The product should
      • provide protection
      • Comfort
      • Properly fit
      • Economic
      • Stylish
      • Provide sufficient grip
      • The aim is to target sporting segment of footwear which is found to have huge potential in upcoming 2 years according to the market research done by us. The footwear is expected to sell about 80000 units and generate profit of half million dollars in financial year 2020
  18. Technical requirements
    • Should be available in sizes varying from 4-13
    • Should not weight more than 200g
    • Sole should have minimum hardness of RC4
    • Sole should provide gripping against the lateral force of 600N and longitudinal force of 450N (based on the judgment of the forces human foot can exert)
    • Should not accumulate heat gradient more than 5deg C (cause for uncomfort and internal sweating)
    • Should have minimum life of 8000hrs.
  19. Ergonomic requirements
    • Should fit properly
    • Should have reinforcement at ankle and toes to avoid potential injury
    • Sufficient breathing abilities
    • Should be availaible in variety of sizes
    • Should not have sharp edges
    • Should be easy to wear and remove
  20. Aesthetic requirements
    • Should have appealing graphics at prescribed location
    • Should be available in combination of colors of
      • White (base)-yellow (markings) and magenta
      • Black(base), gray(markings) and green
      • Gray (base), magneta(markings) and blue
    • Fabrics preferable self cleaning and welltextured
  21. Market requirements
    • Should be able to sell 4000 units a year
    • The product should be uniquely shaped and packed to attract the customers attention
    • Should be available in decent verities and sizes
    • Should have additional features such as water resistance or built in music system to get an edge over competitors
    • Packaging should be elegant and compact
  22. User profile Value seeking Economic Taste of user Beginner professional Student Vocation International Rural/Urban Location Above the poverty line Above the poverty line Economic status 10-35 10-35 Age group Athletics, Sports men Teenagers and working professionals Category Secondary User Primery user Factors
  23. Quick to wear Excellent gripping Environment friendly Portability To satisfy conditions/functions of primary and secondary cooking Stability at all postures Elegant texture and form Perfect fit vibrant graphics Cushioning action Extreme comfort Attributes
  24. Manufacturing process
    • raw material suppliers
    • Just in time and supply chain management
    • Production planning and layout
    • Detailed drawing supplied to the manufacturer
    • Preprocessing of raw materials
    • Weaving, gluing molding
    • Testing and packaging
    • Logistics and advertising plans
    • Commercial launch of the product
  25. Time line
    • Design duration - 6months
    • Research and market survey -2months
    • Detailed design -8months
    • Production -1.5year
    • Advertising and logistics -5months
    • Lanuch in 2year
    • Estimated budget -5milllion$
    • Thank you

+ uchiluchil, 2 years ago

custom

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