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How to Stand Out in a Competitive Job Market

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Try to Focus Your Job Search …

Try to Focus Your Job Search
I. Research & Development
II. Personal Growth Goals
III. Target List
IV. Market Strategy
V. Tap into Your Network

Published in: Career, Business

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  • 1. Hello! My name is Angel Ramos and I’m a lifelong learner & problem solver.
  • 2. I am an MBA professional working in higher education and I’ve also had REWARDING EXPERIENCES in teaching and nonprofits.
  • 3. Despite the bad economy.. You Can Get the Job You Want insteadof settling for one that simplypays the bills.
  • 4. ORGANIZED Get Step 1
  • 5. Create a To-do-list
  • 6. Create file or binder for IMPORTANTMATERIALS
  • 7. Give Yourself 90days Strategy & Planning
  • 8. Schedule 1 hour of the day (morning) to focus
  • 9. Start an exercise regimen
  • 10. Create a list of 10 personal growth goals for the year
  • 11. Become fluent in Spanish
  • 12. Participatein 5k’s
  • 13. Read one professional development book per month
  • 14. Work out & diet 5 daysper week
  • 15. Improve personal appearance (dress more professionally)
  • 16. Identify YourKey Differentiators Step 2
  • 17. North Carolina State University offers excellent personality and career assessments for FREE. Complete a Self-Assessment
  • 18. North Carolina State University offers excellent personality and career assessments for FREE. Develop a list at least 50of your job skills Complete a Self-Assessment
  • 19. North Carolina State University offers excellent personality and career assessments for FREE. Develop a list of all of your job skills (50 that you obtained) Create a list of 30 action verbs to describe your skills! Complete a Self-Assessment
  • 20. North Carolina State University offers excellent personality and career assessments for FREE. Develop a list of all of your job skills (50 that you obtained) Create a list of 30 Action Verbs to describe your skills! Create a Networking Cluster of everyone you know and who they know. Complete a Self-Assessment
  • 21. Example of what my Self- Assessment said: Self-Inventory Results  I am an Analytical thinker  Constantly in a state of analysis  Always looking to understand and improve  Relationships & friendships are important  Comfortable working with data and information  Work has to be challenging  Project-oriented  Work for a purpose; accomplish-driven  Gets hooked on ideas and concepts  Respect has to be earned  Provides multiple solutions to complex problems Some words that describe me:  Scientific  Curious  Ingenious  Intellectual  Fact-oriented  Logical  Cool  Calm  Inventive
  • 22. You Need to Focus Your Job Search Step 3
  • 23. Create a target company list
  • 24. Strategically focus on three areas that you can work in, and eighteen companies overall that do that kind of work.
  • 25. Strategically focus on three areas that you can work in, and eighteen companies overall that do that kind of work. Include 5 companies you absolutely could see yourself working long-term.
  • 26.  Strategically focus on 3 Areas w/18 companies you would be interested in working for.  Include 5 companies you absolutely could see yourself working long-term. Nonprofit • Boys and Girls Club • YMCA • United Way • Junior Achievement • Big Brothers/Big Sisters of America • Give Kids the World EXAMPLE
  • 27.  Strategically focus on 3 Areas w/18 companies you would be interested in working for.  Include 5 companies you absolutely could see yourself working long-term. Nonprofit • Boys and Girls Club • YMCA • United Way • Junior Achievement • Big Brothers/Big Sisters of America • Give Kids the World Education • University of Central Florida • Valencia Community College • Orange County Public Schools • Orange County Regional History Center • Orlando Science Center • Upward Bound EXAMPLE
  • 28.  Strategically focus on 3 Areas w/18 companies you would be interested in working for.  Include 5 companies you absolutely could see yourself working long-term. Nonprofit • Boys and Girls Club • YMCA • United Way • Junior Achievement • Big Brothers/Big Sisters of America • Give Kids the World Education • University of Central Florida • Valencia Community College • Orange County Public Schools • Orange County Regional History Center • Orlando Science Center • Upward Bound Community Services • Walt Disney World • City of Orlando • City of Winter Park • Orange County Parks & Recreation • Florida Hospital • City of Oviedo EXAMPLE
  • 29.  Strategically focus on three areas that you can work in, and eighteen companies overall that do that kind of work.  Include 5 companies you absolutely could see yourself working long-term.. Nonprofit • Boys and Girls Club • YMCA • United Way • Junior Achievement • Big Brothers/Big Sisters of America • Give Kids the World Education • University of Central Florida • Valencia Community College • Orange County Public Schools • Orange County Regional History Center • Orlando Science Center • Upward Bound Community Services • Walt Disney World • City of Orlando • City of Winter Park • Orange County Parks & Recreation • Florida Hospital • City of Oviedo
  • 30. so what makes you stand out from other candidates?
  • 31. Develop a KICK-ASS Step 4 COVER LETTER
  • 32. Cover Letter Structure 1. Try not to use generic salutations: “Dear Sir or Madam”, “To Whom It May Concern”, “Dear HR Manager”
  • 33. Cover Letter Structure 1. Try not to use generic salutations: “Dear Sir or Madam”, “To Whom It May Concern”, “Dear HR Manager” 2. If you need to research, search LinkedIn, or go to your network to find out who you need to address the letter to. Last resort, just call and ask!
  • 34. Cover Letter Structure 1. Try not to use generic salutations: “Dear Sir or Madam”, “To Whom It May Concern”, “Dear HR Manager” 2. If you need to-Research, search LinkedIn, or go to your network to find out who you need to address the letter to. Last resort, just call and ask! 3. Open your letter with a branding statement: With over 10 years of progressive experience in Education and Nonprofit…
  • 35. Cover Letter Structure 1. Try not to use generic salutations: “Dear Sir or Madam”, “To Whom It May Concern”, “Dear HR Manager” 2. If you need to-Research, search LinkedIn, or go to your network to find out who you need to address the letter to. Last resort, just call and ask! 3. Open your letter with a branding statement: With over 10 years of progressive experience in Education and Nonprofit… 4. Express interest in the position. Use your positioning statement and explain how you can meet the needs and challenges of the organization
  • 36. Cover Letter Structure 5. Mention how you can bring value to the organization’s mission.
  • 37. Cover Letter Structure 5. Mention how you can bring value to the organization’s mission. 6. Include in your bullet points the top skills and values employers seek from job-seekers.
  • 38. Cover Letter Structure 5. Mention how you can bring value to the organization’s mission. 6. Include in your bullet points the top skills and values employers seek from job-seekers. . 7. Close your cover letter with position statement and how you plan to follow up.  “My self-motivation gives me confidence in my ability to make an immediate and long-term contribution to ____________, and I will happily spend the time and effort necessary to meet the needs of your clients. An interview in which we can more fully discuss my potential contributions toward your goals would be most welcome.” Great Resource: Free Book Download "Professional Cover Letter Examples for Managers & Executives"
  • 39. Create a Step 6 POWERFUL RESUME
  • 40. Tip: Use Wordle To Focus Your Resume  Paste the job description into a free tag cloud generator.  Incorporate many of the key words from job description in your resume & cover letter.
  • 41. Resume Structure Open with a Job Objective or Resume Summary Profile: I prefer to use a short job objective, “Seeking a position as __________________, with ____________. Then use a Resume Summary Profile.
  • 42.  Advanced degree professional in Business Administration with more than 10 years of increasing responsibility in higher education, secondary education, and non-profit services. Example:Summary Profile
  • 43.  Advanced degree professional in Business Administration with more than 10 years of increasing responsibility in higher education, secondary education, and non-profit services.  Streamlines complex work processes, develops and execute marketing strategies, supervises workers and volunteers, improves data reporting, and organizes special events. Example:Summary Profile
  • 44.  Advanced degree professional in Business Administration with more than 10 years of increasing responsibility in higher education, secondary education, and non-profit services.  Streamlines complex work processes, develops and execute marketing strategies, supervises workers and volunteers, improves data reporting, and organizes special events.  Manages multiple concurrent projects while promoting two new programs, new nursing facility, social media, alumni relations, direct mailing campaign, and design of collateral materials. Example:Summary Profile
  • 45.  Advanced degree professional in Business Administration with more than 10 years of increasing responsibility in higher education, secondary education, and non-profit services.  Demonstrate ability to streamline complex work processes, develop and execute marketing strategies, supervise workers and volunteers, improve data reporting, and organize special events.  Manages multiple concurrent projects while promoting two new programs, new nursing facility, social media, alumni relations, direct mailing campaign, and design of collateral materials.  Specialties include Organization Leadership, Research, Project Coordination, Marketing/Branding, Data Reporting & Analysis, and Process Improvement. Example:Summary Profile
  • 46.  Advanced degree professional in Business Administration with more than 10 years of increasing responsibility in higher education, secondary education, and non-profit services.  Demonstrate ability to streamline complex work processes, develop and execute marketing strategies, supervise workers and volunteers, improve data reporting, and organize special events.  Manages multiple concurrent projects while promoting two new programs, new nursing facility, social media, alumni relations, direct mailing campaign, and design of collateral materials.  Specialties include Organization Leadership, Research, Project Coordination, Marketing/Branding, Data Reporting & Analysis, and Process Improvement.  Initiated the redesign of the School of Nursing web site, develop and create content and logos using FrontPage and Adobe Photoshop software to enhance layout, accessibility, and usability. Example:Summary Profile
  • 47. Formatting Your Resume
  • 48. Formatting Your Resume
  • 49. Formatting Your Resume
  • 50. SITUATION + ACTION = RESULTS Accomplishment StatementFormula
  • 51. SITUATION + ACTION = RESULTS You can further break down an action as being: Action = Action Verb + Job Skills Accomplishment StatementFormula
  • 52. • SITUATION + ACTION = RESULTS • You can further break down an action as being: Action = Action Verb + Job Skills • And a job skill as being: – Job Skill = Keyword + Keyword + … Accomplishment StatementFormula
  • 53. • SITUATION + ACTION = RESULTS • You can further break down an action as being: Action = Action Verb + Job Skills • And a job skill as being: Job Skill = Keyword + Keyword + … Accomplishment StatementFormula Example one of an Accomplishment Statement. “Planned and executed marketing campaign utilizing email marketing, collateral material, social media marketing, and SEO strategies, increasing out of state inquiries by 76%, total inquires by 52%, and total applicants by 72%.”
  • 54. Quantify Your Experience With Numbers
  • 55. 1.Show how many 2.Show how much 3.Show how often
  • 56. Use Key Resume Phrases and Words
  • 57. Use T charts to Prepare for Interviews Using an Excel spreadsheet, copy all of the job description, qualifications and requirements into column A on the spread sheet.  In column B, opposite each requirement or qualifications, line by line, enter your accomplishments that prove you meet the requirement. Job Description My Qualifications Relational Databases SPSS Social Media Marketing Student Services Event Planning Microsoft Access Data Analysis Blogging Advising Special Events Coordinator
  • 58. Create a Step 7 PROFESSIONAL SUMMARY
  • 59. Professional Summary Describes character, reputation, personality and interests that are not showcased on the resume. Written in 1st or 3rd Person. Less than one page.
  • 60. Professional SummaryExample
  • 61. Build your Step 8
  • 62. Develop Your Personal Marketing Plan Your Personal Marketing Plan can contain these sections: • Job titles you are pursuing • Value proposition statement • Summary of your qualifications • Work history summary • Market preferences (industries, geographic locations, size of company) • List of target companies (companies that could potentially hire you, though they may not have current openings)
  • 63. Start a blog or podcast
  • 64. Job search Marketing Tools  Job-specific Cover letters  Resumes (Chronological, Functional, Combination, Targeted)  Professional Summary  LinkedIn Profile  Reference List  Networking Card  Elevator Pitch  Personal Branding Card  Professional Profile Picture  Blog
  • 65. Elevator Pitch/Positioning Statement Example one of my Elevator Pitch “ I’ve been helping students with the process of getting into nursing school for the past three years and it’s been great. I’ve had the opportunity to streamline the admissions and data collection process, incorporate a marketing campaign, and connected with several hundred students, which improved applicant satisfaction, data reporting, and enrollment. I am most passionate about solving problems and helping members of my community advance. • I try to keep mine at 30 seconds. • I focus on three things I enjoy most of what I do and highlight the one I’m most passionate about. • I start with, “Let me share a little bit about me”.
  • 66. Get a Personal Branding Card Great site for networking cards: Search Moo Cards
  • 67. 3Rules To Smart Business Card Etiquette Rule #1: Keep your business card to yourself. Rule #2: Give your business card to someone when she asks for it. Rule #3: Don’t waste contact information.
  • 68. 3Rules To Smart Business Card Etiquette Rule #1: Keep your business card to yourself. Rule #2: Give your business card to someone when she asks for it. Rule #3: Don’t waste contact information. A Few Quick Tips: • Have at least 15-20 for each event. • Keep in carrying case to protect from folding and creasing. • Do not carry in your back pocket. No one wants to receive a card that you’ve sat on. • Every professional, even if you are currently unemployed or a student, should have a business card. • Should include name, contact information, (including LinkedIn profile & personal website address), and title. • Ask each person you meet for two cards--one to pass on to someone else and one to keep. • When given a business card, politely say thank you and look at for a few seconds before putting it away. • Take notes on the back of the business card.
  • 69. PROFESSIONAL NETWORK Build and Maintain your Step 9
  • 70. Strategically use LinkedIn to build network. Purpose-To build meaningful relationships within your network and provide value to others.
  • 71. 7 Steps to build your LinkedIn connections. Research Target Inquire Engage Provide Value Connect Follow up
  • 72. To Learn More, Check Out Click here
  • 73. INFORMATIONAL INTERVIEWS Conduct Step 10
  • 74. The Power of the Informational Interview
  • 75. Benefits of Conducting InformationalInterviews • Improve your communication skills. • Gain confidence speaking with other professionals. • Get inside information into companies and organizations. • Get insight and advice to a particular career path. • Initiate a professional relationship and expand your network of contacts in a specific career field. • Meet people who may forward job leads to you in the future..
  • 76. SampleInformational Interview Request Greetings _______! I hope your day is going well! I came across your information via one of our shared connections_________. He recommended I contact you to set up an informational interview. I was hoping we might be able to connect over the telephone or meet up for coffee sometime, at your convenience. I’m always interested in meeting leaders within the ________ industry to better develop my role as an aspiring _______. I would love to hear more about what you do and any insights or advice you might have from your experience with __________. Would you be available for a brief meeting on ________? In return, is there anything you need or are specifically looking for, in case I happen to know anyone?
  • 77. Interested in CONNECTING?
  • 78. CLICK
  • 79. Sources& Attributions • Ford, R. Myers, ‘Get the Job You Want When No One is Hiring”, http://careerpotential.com/ • Schawbel, Dan, “How to Get Your Dream Job in a Bad Economy”, Nov. 28, 2011, http://business.time.com/2011/11/28/how-to-get- your-dream-job-in-a-bad-economy/ • Clark, Stephanie, “T-Chart Know-how”, May 09, 2010, http://www.careerthoughtleaders.com/blog/t-chart-know-how/ • Grubbs, Dennis., “The Art of Telling An Effective Story”, November 13, 2012, http://blog.jobfully.com/2012/11/the-art-of-telling-an- effective-story/ • Johnson, Kristin., “How To Conduct An Effective Informational Interview”, http://www.careerealism.com/how-conduct-informational- interview/ • 2U., “How To Leverage Your Alumni Network To Get A Job”, http://www.careerealism.com/how-leverage-alumni-network-get-job/ • MUSCARELLO, JOHN., “How to Create Networking Opportunities at Work”, http://startnetworkingtoday.com/how-to-create- networking-opportunities-at-work/ • MUSCARELLO, JOHN., “The Best Way To Stay In Touch With Your Professional Network”, http://startnetworkingtoday.com/your- professional-network/ • MUSCARELLO, JOHN., “How To Follow Up After Networking Events For Job Seekers” http://startnetworkingtoday.com/job-seekers- follow-up-after-networking-events/ • MUSCARELLO, JOHN., “Find More Job Leads By Networking On LinkedIn With Alumni” http://startnetworkingtoday.com/networking- on-linkedin/ • Goodwin, Tai., 3 Rules To Smart Business Card Etiquette, http://www.careerealism.com/3-rules-to-smart-business-card-etiquette/ • Schawbel, Dan.,” HOW TO: Organize Your Contacts for Networking Success”, June 3, 2010, http://mashable.com/2010/06/03/how-to- organize-contacts/ • Collamer, Nancy C., “The Perfect Elevator Pitch to Land a Job”, February 2, 2013, http://www.nextavenue.org/blog/perfect-elevator- pitch-land-job • Wicker, Alden., “Get Networking: Half of Job Openings Aren’t Advertised”, January 10, 2013, http://www.learnvest.com/2013/01/get- networking-half-of-job-openings-arent-advertised-123/ • Salmi, Mika and Port, Michael., “Building Your Network: 3 Things to Do Everyday”, May 24, 2013, http://www.linkedin.com/today/post/article/20130524133536-45185363-building-your-network-3-things-to-do-everyday • Morgan, Hannah., “Career Sherpa-Personal Marketing Plan- Good Luck Getting Hired Without One”, SEPTEMBER 13, 2011, http://blog.brandyourself.com/career/job-search-career/personal-marketing-plan/ • Nokes, Gene., “Using T charts to Prepare for Interviews”, June 28, 2013, http://dublin.patch.com/groups/gene-nokess-blog/p/using-t- charts-to-prepare-for-interviews Fonts used: Lobster, Cantarelll, Bebas Neue