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Software platforms the next generation of visual communications solutions for the enterprise

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  • This presentation is designed to enable you to effectively position the customer benefits of HP Visual Collaboration.The intended audience for this presentation is high level decision makers or key influencers in the CIO, CTO or IT departments of current customers or prospects. Other versions of this presentation aimed at technical audiences will be available later this year.
  • here’s a new world at work – one that’s driven by globalization, macroeconomics and a volatile business climate. As a result, its time to rethink how you communicate, collaborate and innovate.What HP brings to market with implementing a well architected communications infrastructure are the UC&C Solutions, Microsoft Solutions and Network Infrastructure services.This enables you to have more efficient and cost-effective ways to bring communication and collaboration together which results in improved productivity and enabling your business to achieve faster time-to-market. Now we will explore these areas some more starting with the UC&C solution.
  • Confirming we can use the TAM figures for HP. However, this is a clear indication of why UC&C is critical to HP – the applications represent a 1/3 of the revenue total.
  • Confirming we can use the TAM figures for HP. However, this is a clear indication of why UC&C is critical to HP – the applications represent a 1/3 of the revenue total.
  • Visual contact – the ability to see someone face to face - is critical to building relationships. This is what drives businesses to spend millions of dollars every year on travel. According to a study conducted at UCLA, 93% of communication is non-verbal. Trust and confidence are built when colleagues can literally see eye to eye. Visual collaboration bridges the gap between audio-only calls and in-person meetings, reducing the overall cost of communication – and mis-communication – while improving productivity by enabling faster, high quality decisions. Market growth and feedback from customers clearly indicates that video is quickly becoming one of the more prevalent means of collaboration.
  • Visual contact – the ability to see someone face to face - is critical to building relationships. This is what drives businesses to spend millions of dollars every year on travel. According to a study conducted at UCLA, 93% of communication is non-verbal. Trust and confidence are built when colleagues can literally see eye to eye. Visual collaboration bridges the gap between audio-only calls and in-person meetings, reducing the overall cost of communication – and mis-communication – while improving productivity by enabling faster, high quality decisions. Market growth and feedback from customers clearly indicates that video is quickly becoming one of the more prevalent means of collaboration.
  • Traditional video conferencing architecture relies on multipoint control units (or MCUs) to encode and decode video and audio streams between multiple endpoints. This technology is expensive and very intolerant to data or packet loss associated with lower bandwidth and lower quality of service networks. As a result, network congestion has a catastrophic effect on the video quality for participants, adding significant latency. IT responds to this issue by increasing network bandwidth and buying expensive, dedicated WAN circuits. This drives up the overall cost of delivering and managing video.HP’s Visual Collaboration video engine eliminates the need for antiquated MCU technology and efficiently adjusts to low network performance to deliver compelling high definition video experiences anytime, anywhere. This innovative engine running on industry standard servers utilizes Scalable Video Coding (or SVC) to intelligently distinguish between more and less critical video packets, to ensure that high video quality is maintained even in a challenging network environment. The HP video router is able to dynamically adjust for available bandwidth by simply dropping less critical video packets without requiring any significant computing (and therefore cost) at a centralized point. The robustness of SVC allows companies to run video over the corporate network or on less expensive and shared WAN circuits. The result is better video quality and better user experiences despite the challenges of networking capacity and capabilities. In other words…the customer saves a lot of money…
  • Transcript

    • 1. HP Visual Collaboration
      Extending the power of personal connections everywhere
      Les Shaw
      HP Visual Collaboration Sales Manager
      EMEA
      March 8th, 2011
      © 2010 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice.
    • 2. Agenda
      • HP Visual Collaboration Market Opportunity
      • 3. Visual Collaboration and HP’s UC&C Portfolio
      • 4. Why HP is Investing in Scalable Video Coding
    • Context: The Video Market Opportunity
      • Information technology has leveled the playing field
      • 5. Globalization has transformed the business
      landscape forever
      • The ‘office’ is obsolete; The new work environment
      is ‘everywhere’- traditional ‘brick and mortar’
      offices are shrinking..
      • Forging personal connections is difficult when you
      can’t see someone face to face
      • Air travel needed to build business relationships is in
      direct opposition to sustainable business practices
      HP Visual Collaboration at COP 16
    • 6. Communications Today & Tomorrow
      E-mail and
      Calendaring
      Video
      Conferencing
      Web
      Conferencing
      InstantMessaging
      Authentication
      Administration
      Storage
      Authentication
      Administration
      Storage
      Compliance
      Authentication
      Administration
      Storage
      Authentication
      Administration
      Storage
      Authentication
      Administration
      Storage
      Authentication
      Administration
      Storage
      Authentication
      Administration
      Storage
      Authentication
      Administration
      Storage
      AudioConferencing
      Voicemail
      Telephony
    • 7. Market Offerings for UC&C
      Infrastructure ($23.4B*)
      Applications ($10.9B*)
      Services ($11.5B*)
      Messaging/Calendaring
      Voice/Conferencing/IM+P
      • Instant Messaging (chat)/Presence
      • 14. Audio & Video-conferencing
      • 15. Telephony (including IP Telephony)
      • 16. Call Control
      • 17. Speech Recognition
      Collaboration
      • Portals
      • 18. Enterprise Content Management
      • 19. Social Networking
      Video – Desktop, Teams, Suites
      Contact Center Applications
      Information and Management software
      • Business Assessment
      • 20. Network Assessment
      • 21. Network Upgrade
      • 22. Systems Integration
      • 23. Application hosting/outsourcing
      • 24. Support services
      * HP Total Addressable Market estimates based on IDC, Forrester available data; EB Alliances Analysis
    • 25. $3-$5 of HP Products ‘Pulled Through’
      For Every $1 of HP VC Products Sold…
      Services
      Visual Collaboration ‘Pulls Through’ Revenue for HP
      * Based on HP market analysis
    • 26. HP Services & System Integration
      Polycom Video
      HP Visual Collaboration
      Alcatel-Lucent
      Microsoft UC&C
      Avaya
      UC
      SharePoint 2010
      HP/Partner Clients
      HP Management Tools
      HP Servers & Storage
      HP Networking
      The HP UC&C Portfolio Combined with Partners
      Consulting
      Assessments
      Program Management
      Support & Training
      Design
      Deployment
      Integration
      Outsourcing
      Exchange 2010
      UC
      Lync
      Contact Center
      Contact Center
    • 27. Explosive Growth at the Desktop will Transform and Drive Explosive Growth in the Video Market
      * Sources: ‘Predicts 2010: Video, Cloud and UC Services Loom Large in Enterprise Communications, Gartner, December 2009
    • 28. Traditional Video Conferencing Architectures Were NOT Built to Scale to for Today’s Visual Collaboration….
      • Places heavy demands on networks, requires dedicated bandwidth and specialized, proprietary equipment
      • 29. Complexity and cost limits access to video; currently only the largest companies provide truly immersive, high quality video experiences
      • 30. Has limited penetration at the desktop
    • Tomorrow’s market leaders embrace today’s paradigm shifts…
      These paradigm shifts create a new economic model for Visual Collaboration, driving ubiquity.
    • 31. Why SVC is the right technology for the way customers want to use video TODAY…
      ADAPTIVE - HP VC scalable video coding delivers compelling high definition video experiences everywhere, where customers want to use video, by adapting to low QoS/bandwidth conditions
      FASTER - SVC reduces latency since the encoding/decoding process is only done at the endpoints
      DRAMATICALLY LOWER COST, SCALES EFFICIENTLY
      • Software based - runs on HP’s market leading x86 servers
      • 32. Eliminates the traditional MCU
      • 33. Low cost upgrades: overnight software push around the
      world…
    • 34. Studio
      Executive Desktop
      • Enterprise-class management and services
      • 35. Software model – runs on industry standard platforms
      • 36. Quick connect ease-of-use
      • 37. Scalable enterprise deployment
      Integrated collaborative experiences
      Desktop
      Room
      Visual Collaboration Infrastructure
      Portal, Router, Gateway
      UC&C Portfolio
      HP Services
      Consulting - Technology Support - Enterprise Services
      Microsoft Solutions
      Converged Infrastructure
      HP Networking HP Servers and Storage
    • 38. The successful business of tomorrow needs video solutions that will support growth, increase competitive advantage and foster collaboration and creativity today, at the right price with the right support infrastructure.
    • 39. Back-Up
    • 40. Scalable Video Coding
      Traditional architecture
      Multipoint control unit
      $
      $
      $
      encode
      decode
      encode
      decode
      display transform
      ~520 mSec latency 
      Video router
      Scalable Video Coding (SVC)
      decode
      encode
      O
      filter
      ~260 mSec latency 
    • 41. HP Visual Collaboration achieves network resiliency and scalability
      Encode/decode
      Encode/decode
      • Dynamic bandwidth adjustment
      • 42. Rate matching
      • 43. Resolution matching
      • 44. Error localization
      • 45. Optimal spatial compression vs. motion compensation
      • 46. Software scalability
      Router

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