HP Visual Collaboration<br />Extending the power of personal connections everywhere<br />Les Shaw<br />HP Visual Collabora...
Agenda<br /><ul><li> HP Visual Collaboration Market Opportunity
 Visual Collaboration and HP’s UC&C Portfolio
 Why HP is Investing in Scalable Video Coding</li></li></ul><li>Context: The Video Market Opportunity<br /><ul><li>Informa...
 Globalization has transformed the business        </li></ul>   landscape forever<br /><ul><li> The ‘office’ is obsolete; ...
Communications Today & Tomorrow<br />E-mail and<br />Calendaring<br />Video<br />Conferencing <br />Web<br />Conferencing ...
Market Offerings for UC&C<br />Infrastructure ($23.4B*)<br />Applications ($10.9B*)<br />Services ($11.5B*)<br /><ul><li>I...
IP Phones
Smart Phones
Laptops/PC's
Servers
Storage
Routers, Switches, Gateways</li></ul>Messaging/Calendaring<br />Voice/Conferencing/IM+P<br /><ul><li>Instant Messaging (ch...
Audio & Video-conferencing
Telephony (including IP Telephony)
Call Control
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Software platforms the next generation of visual communications solutions for the enterprise

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  • This presentation is designed to enable you to effectively position the customer benefits of HP Visual Collaboration.The intended audience for this presentation is high level decision makers or key influencers in the CIO, CTO or IT departments of current customers or prospects. Other versions of this presentation aimed at technical audiences will be available later this year.
  • here’s a new world at work – one that’s driven by globalization, macroeconomics and a volatile business climate. As a result, its time to rethink how you communicate, collaborate and innovate.What HP brings to market with implementing a well architected communications infrastructure are the UC&amp;C Solutions, Microsoft Solutions and Network Infrastructure services.This enables you to have more efficient and cost-effective ways to bring communication and collaboration together which results in improved productivity and enabling your business to achieve faster time-to-market. Now we will explore these areas some more starting with the UC&amp;C solution.
  • Confirming we can use the TAM figures for HP. However, this is a clear indication of why UC&amp;C is critical to HP – the applications represent a 1/3 of the revenue total.
  • Confirming we can use the TAM figures for HP. However, this is a clear indication of why UC&amp;C is critical to HP – the applications represent a 1/3 of the revenue total.
  • Visual contact – the ability to see someone face to face - is critical to building relationships. This is what drives businesses to spend millions of dollars every year on travel. According to a study conducted at UCLA, 93% of communication is non-verbal. Trust and confidence are built when colleagues can literally see eye to eye. Visual collaboration bridges the gap between audio-only calls and in-person meetings, reducing the overall cost of communication – and mis-communication – while improving productivity by enabling faster, high quality decisions. Market growth and feedback from customers clearly indicates that video is quickly becoming one of the more prevalent means of collaboration.
  • Visual contact – the ability to see someone face to face - is critical to building relationships. This is what drives businesses to spend millions of dollars every year on travel. According to a study conducted at UCLA, 93% of communication is non-verbal. Trust and confidence are built when colleagues can literally see eye to eye. Visual collaboration bridges the gap between audio-only calls and in-person meetings, reducing the overall cost of communication – and mis-communication – while improving productivity by enabling faster, high quality decisions. Market growth and feedback from customers clearly indicates that video is quickly becoming one of the more prevalent means of collaboration.
  • Traditional video conferencing architecture relies on multipoint control units (or MCUs) to encode and decode video and audio streams between multiple endpoints. This technology is expensive and very intolerant to data or packet loss associated with lower bandwidth and lower quality of service networks. As a result, network congestion has a catastrophic effect on the video quality for participants, adding significant latency. IT responds to this issue by increasing network bandwidth and buying expensive, dedicated WAN circuits. This drives up the overall cost of delivering and managing video.HP’s Visual Collaboration video engine eliminates the need for antiquated MCU technology and efficiently adjusts to low network performance to deliver compelling high definition video experiences anytime, anywhere. This innovative engine running on industry standard servers utilizes Scalable Video Coding (or SVC) to intelligently distinguish between more and less critical video packets, to ensure that high video quality is maintained even in a challenging network environment. The HP video router is able to dynamically adjust for available bandwidth by simply dropping less critical video packets without requiring any significant computing (and therefore cost) at a centralized point. The robustness of SVC allows companies to run video over the corporate network or on less expensive and shared WAN circuits. The result is better video quality and better user experiences despite the challenges of networking capacity and capabilities. In other words…the customer saves a lot of money…
  • Software platforms the next generation of visual communications solutions for the enterprise

    1. 1. HP Visual Collaboration<br />Extending the power of personal connections everywhere<br />Les Shaw<br />HP Visual Collaboration Sales Manager<br />EMEA <br />March 8th, 2011<br />© 2010 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice. <br />
    2. 2. Agenda<br /><ul><li> HP Visual Collaboration Market Opportunity
    3. 3. Visual Collaboration and HP’s UC&C Portfolio
    4. 4. Why HP is Investing in Scalable Video Coding</li></li></ul><li>Context: The Video Market Opportunity<br /><ul><li>Information technology has leveled the playing field
    5. 5. Globalization has transformed the business </li></ul> landscape forever<br /><ul><li> The ‘office’ is obsolete; The new work environment </li></ul> is ‘everywhere’- traditional ‘brick and mortar’ <br /> offices are shrinking..<br /><ul><li> Forging personal connections is difficult when you </li></ul> can’t see someone face to face<br /><ul><li>Air travel needed to build business relationships is in </li></ul> direct opposition to sustainable business practices<br />HP Visual Collaboration at COP 16<br />
    6. 6. Communications Today & Tomorrow<br />E-mail and<br />Calendaring<br />Video<br />Conferencing <br />Web<br />Conferencing <br />InstantMessaging<br />Authentication<br />Administration<br />Storage<br />Authentication<br />Administration<br />Storage<br />Compliance<br />Authentication<br />Administration<br />Storage<br />Authentication<br />Administration<br />Storage<br />Authentication<br />Administration<br />Storage<br />Authentication<br />Administration<br />Storage<br />Authentication<br />Administration<br />Storage<br />Authentication<br />Administration<br />Storage<br />AudioConferencing<br />Voicemail<br />Telephony<br />
    7. 7. Market Offerings for UC&C<br />Infrastructure ($23.4B*)<br />Applications ($10.9B*)<br />Services ($11.5B*)<br /><ul><li>IP-PBX
    8. 8. IP Phones
    9. 9. Smart Phones
    10. 10. Laptops/PC's
    11. 11. Servers
    12. 12. Storage
    13. 13. Routers, Switches, Gateways</li></ul>Messaging/Calendaring<br />Voice/Conferencing/IM+P<br /><ul><li>Instant Messaging (chat)/Presence
    14. 14. Audio & Video-conferencing
    15. 15. Telephony (including IP Telephony)
    16. 16. Call Control
    17. 17. Speech Recognition</li></ul>Collaboration<br /><ul><li>Portals
    18. 18. Enterprise Content Management
    19. 19. Social Networking</li></ul>Video – Desktop, Teams, Suites<br />Contact Center Applications<br />Information and Management software<br /><ul><li>Business Assessment
    20. 20. Network Assessment
    21. 21. Network Upgrade
    22. 22. Systems Integration
    23. 23. Application hosting/outsourcing
    24. 24. Support services</li></ul>* HP Total Addressable Market estimates based on IDC, Forrester available data; EB Alliances Analysis<br />
    25. 25. $3-$5 of HP Products ‘Pulled Through’<br />For Every $1 of HP VC Products Sold…<br />Services<br />Visual Collaboration ‘Pulls Through’ Revenue for HP<br />* Based on HP market analysis<br />
    26. 26. HP Services & System Integration<br />Polycom Video<br />HP Visual Collaboration<br />Alcatel-Lucent<br />Microsoft UC&C<br />Avaya<br />UC<br />SharePoint 2010<br />HP/Partner Clients<br />HP Management Tools<br />HP Servers & Storage<br />HP Networking<br />The HP UC&C Portfolio Combined with Partners<br />Consulting <br />Assessments<br />Program Management<br />Support & Training<br />Design<br />Deployment<br />Integration<br />Outsourcing<br />Exchange 2010<br />UC<br />Lync<br />Contact Center<br />Contact Center<br />
    27. 27. Explosive Growth at the Desktop will Transform and Drive Explosive Growth in the Video Market<br />* Sources: ‘Predicts 2010: Video, Cloud and UC Services Loom Large in Enterprise Communications, Gartner, December 2009<br />
    28. 28. Traditional Video Conferencing Architectures Were NOT Built to Scale to for Today’s Visual Collaboration….<br /><ul><li> Places heavy demands on networks, requires dedicated bandwidth and specialized, proprietary equipment
    29. 29. Complexity and cost limits access to video; currently only the largest companies provide truly immersive, high quality video experiences
    30. 30. Has limited penetration at the desktop</li></li></ul><li>Tomorrow’s market leaders embrace today’s paradigm shifts…<br />These paradigm shifts create a new economic model for Visual Collaboration, driving ubiquity.<br />
    31. 31. Why SVC is the right technology for the way customers want to use video TODAY…<br />ADAPTIVE - HP VC scalable video coding delivers compelling high definition video experiences everywhere, where customers want to use video, by adapting to low QoS/bandwidth conditions<br />FASTER - SVC reduces latency since the encoding/decoding process is only done at the endpoints<br />DRAMATICALLY LOWER COST, SCALES EFFICIENTLY<br /><ul><li> Software based - runs on HP’s market leading x86 servers
    32. 32. Eliminates the traditional MCU
    33. 33. Low cost upgrades: overnight software push around the </li></ul> world…<br />
    34. 34. Studio<br />Executive Desktop<br /><ul><li>Enterprise-class management and services
    35. 35. Software model – runs on industry standard platforms
    36. 36. Quick connect ease-of-use
    37. 37. Scalable enterprise deployment</li></ul>Integrated collaborative experiences<br />Desktop<br />Room<br />Visual Collaboration Infrastructure<br />Portal, Router, Gateway<br />UC&C Portfolio<br />HP Services<br />Consulting - Technology Support - Enterprise Services<br />Microsoft Solutions<br />Converged Infrastructure<br />HP Networking HP Servers and Storage<br />
    38. 38. The successful business of tomorrow needs video solutions that will support growth, increase competitive advantage and foster collaboration and creativity today, at the right price with the right support infrastructure. <br />
    39. 39. Back-Up<br />
    40. 40. Scalable Video Coding<br />Traditional architecture<br />Multipoint control unit<br />$<br />$<br />$<br />encode<br />decode<br />encode<br />decode<br />display transform<br />~520 mSec latency <br />Video router<br />Scalable Video Coding (SVC)<br />decode<br />encode<br />O<br />filter<br />~260 mSec latency <br />
    41. 41. HP Visual Collaboration achieves network resiliency and scalability<br />Encode/decode<br />Encode/decode<br /><ul><li>Dynamic bandwidth adjustment
    42. 42. Rate matching
    43. 43. Resolution matching
    44. 44. Error localization
    45. 45. Optimal spatial compression vs. motion compensation
    46. 46. Software scalability</li></ul>Router<br />
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