Social collaboration 10 must have tips for security, productivity and compliance

Social Collaboration: 10 must have tips for security, productivity and compliance Sarah Carter, VP Marketing Actiance, Inc.
Confidential and Proprietary © 2011, Actiance, Inc.
All rights reserved. Actiance and the Actiance logo are trademarks of Actiance, Inc.

Ten Tips to Safe Social Collaboration
Understand the landscape
Consider and address the risks
Understand the legal and regulatory situation
Establish a presence
Engage and be engaging
Consider Enterprise Social
Educate
Control, Manage, Secure
Review and Revise
Measure

The Internet Has Changed
Public IM
P2P
Anonymizers
VoIP
Social Networks
Games
Virtual Worlds
IPTV
Source: Actiance Annual Greynets Surveys 2008 – 2011 & Projected
Financial IM
Unified Communications
Web Conferencing
VoIP
Remote Admin Tools

The Enterprise and Web 2.0 Are Converging Source: Actiance Annual Collaborative Internet Surveys 2008 – 2011 & Projected 2008 2009 2010 2011 2010 2009 2008

Social Is Booming
Social Networking
Social Collaboration
Social Publishing
Social Feedback
Social Analytics
Confidential and Proprietary © 2011, Actiance, Inc. All rights reserved.

Understand the Social Risks Data Leakage Personal Information Intellectual Property Credit Card, SSN Patient Records Incoming Threats Malware, Spyware Viruses, Trojans Inappropriate Content Compliance & eDiscovery SEC, FINRA, NFA HIPAA, FISMA, SOX PCI, FOI, DOD, FSA FRCP- eDiscovery FERC, NERC User Behavior Employee Productivity Bandwidth Explosion Every employee is the face of the business

Best Practices – The 4E’s Objective Recommendation Establish Create a LinkedIn profile and populate with relevant information Engage Make it easy for your network to contact, interact, and communicate with you Educate Publish event notifications, news updates, upcoming conferences, job openings, etc. Expand Offer links to other professionals or like-minded individuals (e.g., tax specialists, estate planning attorneys, etc.)

Establishing a Presence Social Media?
Generate buzz and increase visibility
Strengthen customer relations
Build an additional revenue source
Extend your brand
Sales & Marketing
Promotions
Advertising
Branding
HR
Background checks
Recruiting
Scientists & Researchers
Information exchange
Collaboration
IT
Investigation of security breaches

Social Networking: Balancing Benefit & Risk
Risks & Challenges
Employee productivity
Control who can access what, when, and for how long
Content security
Introduction of malware
Brand and reputation protection
Allow “approved corporate posters” to self-moderate
Moderate posts from unapproved corporate posters
IP/Information Leak Prevention/NDA compliance
Sensitive, confidential term dictionary matching
Stop contract staff accidentally leaking your secrets
Quarantine posts for moderation by a reviewer
Quick deployment, no desktop touch
Compliance with regulation (e.g., FSA, PCI)
Archive content
Stop credit card number patterns
Control specific content

Establish a Presence (1a)
Create a LinkedIn Profile
Basic info, employment history, education, summary
Build out full content – its your resume
Approachable descriptions
Friendly, but professional
What’s in it for THEM?
Provide external contact info
Twitter, Blogs, Website
Personalize your URL

Establish a Presence
Use Groups
Answers
Use Applications

Engage with Customers, Colleagues, and Prospects (1)
Network with others
Look for jobs or candidates
Prospect for new business/customers
Advertise
Promote your company
Post updates, comments, etc.
Answer questions
Follow companies
Keep tabs on your network
Provide links to other resources

Educate Your Network
Publish events, upcoming conferences, speaking engagements, etc.
“ attend events” – reach out to other attendees
Publish links to other relevant content (e.g., websites, collateral)
Industry news feeds

Educate & Re Educate Your Network
When you have new news
Message your network
We have a TRIBAL response to Social Networks – people respond more in this medium that they do IN ANY OTHER digital medium
50 messages at a time
My experience? 40% response if you get your message RIGHT, personal and timely
Do NOT overuse it

Control, Manage, Secure Issue Control Requirements Identity management Ensure that all the different logins of an individual link back to corporate identity Activity control Posting of content allowed for marketing but read-only for everyone else Granular application control Employees can access Facebook, but not Facebook Chat or Facebook Games Anti-malware Protect network against hidden phishing or Trojan attacks Data leak prevention Protect organization from employees disclosing sensitive information Moderation Messages posted only upon approval by designated officer Logging and archiving Log all content posted to social networks Export of data Export stored data to any email archive or WORM storage

End Users Adopting Web 2.0 Faster Than IT Can Control Actual customer traffic history (~155 organizations) Representing all Internet activity from over 150K end users (Actiance Internet Survey 2009) Source: Actiance Annual Internet Survey 2010

Social Networking Feature Control
Control features or areas of content posting by user or group

Content Monitoring
Policy summaries
Easy-to-set policies
Archiving
Moderation
Lexicons
Actions to take

eDiscovery of Social Networking Posts
Social networking activity and posts are captured
All the captured events are presented for eDiscovery and available for export to archiving platforms

Measuring Your Efforts
Number of Connections
The more connected your are, the more connected you can be
Make connections meaningful – a network of “connect with me even if you don’t know me has NO VALUE – you can buy a list from a list broker.
Number of responses from outreach
Using advanced search, responses from inmails, messages etc
Comments on Discussions, in Groups, Answers
Number of Comments or Replies
Number of page views
Followers to your blog, twitter followers, retweets
Confidential and Proprietary © 2011, Actiance, Inc. All rights reserved.

About Actiance: Enabling the New Internet
Market leader for security and compliance solutions
Focused on Web 2.0, Social media, Unified communications
Global operations
1,600 customers across a range of industries
Broadest partner ecosystem

More Info?
www.actiance.com
Visit the Actiance Collateral Library at http://actiance.com/products/collateral-library.aspx
Specific Questions?
http://www.linkedin.com/in/sarahlouisecarter
Twitter: @SarahActiance
Email: scarter@actiance.com
650 631 6452 (desk)
415 806 9504 (cell)
+44 (0) 7970 729068 (UK mobile)

Ten Tips to Safe Social Collaboration
Understand the landscape
Consider and address the risks
Understand the legal and regulatory situation
Establish a presence
Engage and be engaging
Consider Enterprise Social
Educate
Control, Manage, Secure
Review and Revise
Measure

Sarah Carter, VP Marketing Actiance, Inc http://www.linkedin.com/in/sarahlouisecarter Pg.

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