Social business & collaboration - understanding the business benefits and locating the roiWebinar Transcript
Rooven Pakkiri Head of Social Business Collaboration Culture (The Social Business Imperative)
Something significant is happening in the corporate world A major change of direction is taking place
On 7th Feb 2011 The CEO of Thierry Breton 49,000ee Euro 5bn Global IT Said ……
Email free company By 2013
Why is he doing this? Industrial Pollution Information Pollution
How bad is it ? Managers are spending between 5-20 hours a week reading and writing emails
It’s bad and it’s getting worse 13% of people are getting more than 250 e-mails per day 18% of daily email is spam 56% of people think they're spending too long on e-mail
The Atos motivation 1) Altruistic - ‘ we are concerned about employee health and well being’ 2) Less Altruistic - drive efficiency and productivity 5 hrs x 48weeks x 49,000 = 11m man hours saved p.a. 3) Cynical – driven by profit motive 11m man hours saved = 5880 headcount reduction Bottom line is there are powerful reasons that are driving this change
So how do they plan to do this ? I’ll come back to this in a moment, but first …
Imagine a world without email How long would it take you? Could you do it? Don’t forget there once was a world before email
Who is this man? “sacked in 2 weeks” Feb 2008 Why did he do it? “somebody with the balls..” How did he do it? What was the outcome? Who does he work for?
Not a exactly a hip funky start-up Actually an email driven, highly distributed company Lives: Gran Canarias Works: IBM Netherlands Reports : IBM US
What’s driving all of this? Agreed Not the thing itself But rather what it represents ….
Free Fast No training needed No training offered Few Rules Lots of Freedom “the standard for usability must be high. The best consumer interfaces must be the model to follow, not other enterprise software applications.” (Jeff Schick- IBM)
By the numbers, Facebook is well over 500 million members strong If you compare Facebook to the populations of the largest countries around the world it would rank 3rd behind China and India Irrefutable proof that people like collaborating
Irrefutable proof that people are collaborating and not just in a social context
So how did Luis Suarez do it? And how does Thierry Breton plan to do it?
Answer Social Business
What is Social Business ? “just facebook inside the organisation” WRONG ANSWER “more like Linkedin inside an organisation” WRONG ANSWER (but closer) “uses Social Networking tools and collaboration culture to solve business problems” CORRECT ANSWER
Collaboration - Gardening Tools
Tagging & Bookmarking
There is nothing particularly ground breaking about this tool set…. But when they are used in combination and in a collaborative culture; they can produce this ….
This is not Rocket Science If employees are more connected Then it becomes easier to find the right person and the right answer in an organisation This leads to greater efficiency and effectiveness This in turn leads to better customer service Which in turn leads to better business results And the indications and early adopter results confirm this….
Massive Potential ROI USD15 million p.a. saved from sharing operational lessons learned USD 700 million over 2 yrs through communities of practise USD 100 million is uncovering new markets & 20 million is cost avoidance through enterprise collaboration
The Challenge People are the most valued asset of any organisation BUT 80% of a company's knowledge are in the heads of its employees
The really big payoff is creation of an institutional memory and a playbook The Prize
The biggest Area of resistance Users
You have to find ways to bring the whole organisation with you Each of these people has a valuable piece of the puzzle Otherwise it is just a technology platform and it will fail to deliver meaningful ROI
Over 70% of HR Directors say their company is poor at Collaboration (IBM study – Oct 2010)
Where the other 30% live…
‘Corporate Culture Shift’ or ‘Tipping Point’ Sharing is good Sharing is rewarded Sharing is part of everyone’s job
Recruit these key people “subject matter experts ” “energisers” “mentors” “champions” “innovators” “early adopters ” “coaches ” (Tip : use IT to help)
Capture knowledge before it leaves the company ‘70% of what people know about their job is learned through everyday interactions with their colleagues’ (Deloitte Study)
Summary People have always been Social in Business
Summary 2. We now have the tools to allow people to be Social anywhere
Tagging & Bookmarking
Summary 3. “My suspicion is that by 2012 we will stop talking about all this social stuff and will just call it work” (Luis Suarez)
THANK YOU Rooven Pakkiri Come and see us on Head of Social Business Stand 618 Digirati