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Benefits of hosted PBX


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  • 1. Benefits of hosted PBX A scalable and greener way of managing your telephone system
  • 2. A bit about TalkTalk …
    • UK’s leading provider of B2C and B2B data networking and telephony services
    • 4.25M broadband base (‘10: 4M)
    • £500M+ investment in UK’s largest Next Generation Network
    • 2003 unbundled exchanges (89%coverage) Three times more than BT, twice as many as C&W
    • UK’s largest Ethernet network
    • 1000+ exchange PoPs - deployed in only 5 months - expanding to 1400
    • More VoIP traffic than any other UK network
    • Over 250Gbits/second , 2 Billion total VoIP minutes /month
    • Successful, profitable and growing
    • £1.7Bn revenue - up 21.7%, £230M EBITDA
  • 3. Our NGN network
    • We’ve built the UK’s largest and most connected Next Generation Network
    • Scale
    • 2003 broadband enabled exchanges
    • 3 times more than BT 21CN
    • 2 times more than C&W
    • Coverage
    • 89% of UK on MPF and 55% on SMPF
    • Access to 2.1 million businesses
    • Tried and tested
    • 4.25 million data customers generating
    • 150 Giga bits/second of public internet IP traffic
    • 2 billion minutes of monthly VoIP traffic
  • 4. Our NGN network
    • Network depth and multi-service platforms provide unique market advantage
    • Optimised for resilience and capacity
    • 800Gb super-core fibre network around London
    • 2 x 400Gb fibre rings around populated centres
    • 10Gb peripheral rings
    • High capacity backhaul to core network
    • QoS enabled
    • Hierarchical QoS in the core, edge and access
    • Bandwidth assured (priority over broadband)
    • Ideal for the delivery of Ethernet
    • Deeply built access – large amount of PoPs
    • Short access lines
    • Lowest cost base in the industry
    DWDM Nodes – Core Network – Collector Nodes - Exchanges
  • 5. Objectives
    • Explore new options for hosted voice services
    • Work out when hosted PBX is an ideal solution
    • Establish some great questions to ask vendors
    • Listen and learn from each other
      • Your organisations’ challenges and needs
      • Suppliers’ capabilities and services
  • 6. Our 5 point network evolution strategy
  • 7. Technology Model Shift
    • Mature technologies
    • Multiple suppliers
    • Little differentiation
    • Price sensitive
    • Application proliferation
    • Service Convergence
    • Underpinned by connectivity
    Pre 2010 Individual delivery of individual services Post 2010 Converged connectivity integrated applications
  • 8. Drivers for Hosted Voice
    • Economy driving enterprise demands
      • Minimise CapEx at a time when credit is restricted and liquidity imperative
      • Up-to-date services at a competitive monthly OpEx charge
      • Flexibility to scale to meet changing business requirements
      • Deliver true Unified Comms
    • Data communications
      • Widely available carrier Ethernet, EFM and business grade broadband
      • End-to end converged IP networks with MPLS and QoS
      • SIP trunks delivering PSTN to the IS environment
    • Cloud applications
      • Accessed over high quality data connections
      • Run and managed on behalf of customers by a service provider
    • PBX as an application
      • PBX software evolution: custom hardware > industry standard servers > virtual machines
      • Voice Platform to support UC applications
    • Demand for hosted service reflected in forecasts from leading analysts …
  • 9. UK hosted IP-PBX market The Hosted IP Telephony market growing at ~ 30% annually Source: Forrester for Cisco 2010 Source: Ovum Managed and hosted IP voice service forecasts, 2008–2014
  • 10. Traditional Hosted Voice Services
    • Centrex
      • Single application for all users
      • Limited CTI, UC and customisation
      • Uniform upgrade
      • Stuck @ 5% market share for years
    • Hosted PBX
      • Bespoke design and deployment
      • Dedicated hardware and software = expensive
      • Complex deployment with long lead times
      • Long contractual commitments
  • 11. A New Model?
    • “ Multi-instance” hosted
      • Dedicated PBX instance per customer
        • - Tailored and controlled per customer
        • - Voice platform for dedicated UC applications
        • - Integrates with customer’s business applications
        • - Upgrades to suit customer
      • Pooled hardware and OS so fast to deploy
      • Combines
      • Scalability and cost effectiveness of Centrex
      • Dedicated, tailored functionality of traditional hosted
  • 12. The TalkTalk Approach
    • Strengths in:
      • Premises based PBXs
      • Voice and data connectivity and networking
      • Business grade voice-ready connectivity
      • SIP trunking and PSTN network
      • Service delivery
      • Value for money
    • Establishing hosted PBX and UC services:
      • Leading vendor’s applications
      • Multiple instances hosted in resilient data centres
      • End to end service:
        • - IP Phones
        • - Voice-ready business-grade data networking to any site
        • - PBX and UC applications in resilient Data Centres
        • - SIP trunk PSTN services
  • 13. Who could it benefit?
    • Mix of large and small sites
    • Requires consistent , integrated service across all locations & remote workers
    • Wants to hot-desk at any site and bring profile to current location
    • Not interested in owning and running telecoms equipment
    • Likes flexibility to add individual users and new sites without needing to budget for CapEx
    • Keen on saving space, cooling and power usage on site
    • Happy to see a known fixed OpEx cost per user for 3 years
    • Wants to mix and match handsets from best in class vendors
    • Puts resilience of system and network as a priority
    • Wants to benefit from improved business effectiveness through Unified Communications
    • Interested in integrating voice communications into other business applications
  • 14. Benefits
    • Management
      • No management or accommodation of discrete on-site PBXs
      • Single integrated managed voice and data network
      • Upgrade is part of the service
    • Financial
      • Predictable per user rental with no capital expenditure
      • Rental includes maintenance and upgrades
      • Integrated voice and data networks sharing capacity and connections
    • Operational
      • Flexibility to grow and reconfigure rapidly through on-line self-service
      • Latest fully featured IP PBX technology with regular refresh
      • Customer’s own PBX instance integrates with business systems
      • Single integrated PBX uniting all sites and remote workers
      • Calls routed independent of location to available staff anywhere
  • 15. Voice service selection considerations
    • Do I get a consistent user experience across all sites and remote workers?
    • How will I provide UC to my users when required?
    • Can I flex my service to meet changing business needs?
    • Will all sites and users connect across a proven NGN?
    • Do I get an end to end solution with strong SLA?
    • Can I demonstrate cost savings?
  • 16. Objectives
    • Explore new options for hosted voice services
    • Work out when hosted PBX is an ideal solution
    • Establish some great questions to ask vendors
    • Listen and learn from each other
      • Your organisations’ challenges and needs
      • Suppliers’ capabilities and services
  • 17.
    • Questions?
    • TalkTalk Business Hosted PBX trialling soon
    • We’d like your feedback
    • Please visit us on stand 612
    • [email_address]