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Grande Encontro, CONEX-Liderança e a Inteligência Competitiva
 

Grande Encontro, CONEX-Liderança e a Inteligência Competitiva

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Palestra | Liderança e a Inteligência Competitiva Enzo Baglieri | Università Bocconi, Milano (Italia)

Palestra | Liderança e a Inteligência Competitiva Enzo Baglieri | Università Bocconi, Milano (Italia)

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    Grande Encontro, CONEX-Liderança e a Inteligência Competitiva Grande Encontro, CONEX-Liderança e a Inteligência Competitiva Presentation Transcript

    • Enzo Baglieri, SDA Bocconi School of Management, UBQ, 2013 Sept 6° 1 1 Innovation, leadership and competitive intelligence Enzo Baglieri, SDA Bocconi School of Management, September 6th, 2013
    • Enzo Baglieri, SDA Bocconi School of Management, UBQ, 2013 Sept 6° 2 Enzo Baglieri Associate Professor, Operations and Technology Management Unit, SDA Bocconi School of Management Visiting Professor, University of San Diego, CA Author of many books and publications, in Italy and abroad, on innovation, technology management, and recently service industrialization enzo.baglieri@sdabocconi.it
    • Enzo Baglieri, SDA Bocconi School of Management, UBQ, 2013 Sept 6° 3 SDA Bocconi School of Management
    • Enzo Baglieri, SDA Bocconi School of Management, UBQ, 2013 Sept 6° 4 Agenda 1. Innovation, leadership and competitive intelligence 2. The path towards the right innovation 3. The fundamental ingredients for innovation
    • Enzo Baglieri, SDA Bocconi School of Management, UBQ, 2013 Sept 6° 5
    • Enzo Baglieri, SDA Bocconi School of Management, UBQ, 2013 Sept 6° 6 Innovation: a managerial competence • The art of introducing any change …. • …meeting customers’ needs…. • …and generating value and growth for the company
    • Enzo Baglieri, SDA Bocconi School of Management, UBQ, 2013 Sept 6° 7
    • Enzo Baglieri, SDA Bocconi School of Management, UBQ, 2013 Sept 6° 8 Leadership in innovation Copycat Dream Team Forget innovation Individual attitudes and competences Organizational structures and processes Few and isolated Many and integrated Poor structures and inadequate processes Good structures and appropriate processes Da Vinci’s syndrome
    • Enzo Baglieri, SDA Bocconi School of Management, UBQ, 2013 Sept 6° 9 Intelligence in innovation • The trap: commoditization • The challenge: astonish the client • The way: competitive intelligence
    • Enzo Baglieri, SDA Bocconi School of Management, UBQ, 2013 Sept 6° 10 Business scenario
    • Enzo Baglieri, SDA Bocconi School of Management, UBQ, 2013 Sept 6° 11 Market scenarios • Polarization of the demand • Demand for “intelligent” products • Sectorial boundaries disappear
    • Enzo Baglieri, SDA Bocconi School of Management, UBQ, 2013 Sept 6° 12 *Source: CIA Worldbook 2012 Industrial scenario Country Nominal GDP Agriculture Industry Service World 71,707,302 5.90% 30.50% 63.60% United States 15,684,750 1.20% 19.10% 79.70% China 8,227,037 10.10% 45.30% 44.60% Japan 5,963,969 1.20% 27.50% 71.40% Germany 3,400,579 0.80% 28.10% 71.10% France 2,608,699 1.90% 18.30% 79.80% United Kingdom 2,440,505 0.70% 21.10% 78.20% Brazil 2,395,968 5.40% 27.40% 67.20% Russia 2,021,960 3.90% 36% 60.10% Italy 2,014,019 2% 23.90% 74.10% India 1,824,832 17% 18% 65%
    • Enzo Baglieri, SDA Bocconi School of Management, UBQ, 2013 Sept 6° 13 Scenario of the “power” distribution • Distributors will increase their power • Their ability of designing effective and efficient logistics will make the difference... • ...with their growing distributed manufacturing capabilities
    • Enzo Baglieri, SDA Bocconi School of Management, UBQ, 2013 Sept 6° 14 Manufacturing scenario • Outsourcing is progressively stepping back • “Opportunism” and fast connections • Insourcing and near-sourcing are valuable options for two main reasons: • logistics cost will dramatically increase in the near future • better control of the value chain, long supply chains are very volatile
    • Enzo Baglieri, SDA Bocconi School of Management, UBQ, 2013 Sept 6° 15 “Reading” the scenario, modelling a business
    • Enzo Baglieri, SDA Bocconi School of Management, UBQ, 2013 Sept 6° 16 The path towards the right innovation First step: Design your system for innovation, before the output
    • Enzo Baglieri, SDA Bocconi School of Management, UBQ, 2013 Sept 6° 17 Many “kind” of innovation New product New service New product-service combination New distribution New manufacturing and logistics processes New information technologies New style, design and functionalities Write below your strategic choice: ……………………………… ………………………………
    • Enzo Baglieri, SDA Bocconi School of Management, UBQ, 2013 Sept 6° 18 ONE mission Generate value that customers can perceive
    • Enzo Baglieri, SDA Bocconi School of Management, UBQ, 2013 Sept 6° 19 The RIGHT innovation Change your strategic perspective: from output to competence
    • Enzo Baglieri, SDA Bocconi School of Management, UBQ, 2013 Sept 6° 20 Competence-centered innovation
    • Enzo Baglieri, SDA Bocconi School of Management, UBQ, 2013 Sept 6° 21 The path towards a radical change Second step: Set your dinamic competences and search for reliable complementors
    • Enzo Baglieri, SDA Bocconi School of Management, UBQ, 2013 Sept 6° 22 How can you acquire the complementing competences? Collaboration is the keyword, but you must change
    • Enzo Baglieri, SDA Bocconi School of Management, UBQ, 2013 Sept 6° 23 Symbiotic outsourcing
    • Enzo Baglieri, SDA Bocconi School of Management, UBQ, 2013 Sept 6° 24 The path: how to protect? Third step: innovation continuity
    • Enzo Baglieri, SDA Bocconi School of Management, UBQ, 2013 Sept 6° 25 Setting the system for innovation
    • Enzo Baglieri, SDA Bocconi School of Management, UBQ, 2013 Sept 6° 26 Ingredients (Baglieri, 2003 and 2013) Mission and strategy Competences and organization Process and project management Methodologies Supporting ICT Completeness Adequacy Consistency
    • Enzo Baglieri, SDA Bocconi School of Management, UBQ, 2013 Sept 6° 27 Take home: a quick check up of your readiness to innovate 1. Do you have a strategic plan for innovation? 2. Is innovation the first priority of your CEO? 3. Are you fast enough? 4. Do you really know your customers? 5. Do you really know your non-customers? 6. Do you know your core compentences for the next decade? 7. Do you have a clear map of your innovation process? 8. Do you have an owner of your innovation process? 9. Do you have a reliable performance management system for your innovation process? 10. Have you ever thought about a scenario without your product/service?
    • Enzo Baglieri, SDA Bocconi School of Management, UBQ, 2013 Sept 6° 28 Your profile YES, I DO 10 5 0 0 5 10 NO, I DON’T Intelligent innovation leader !!! On the right way, keep on and invest Escape from the trap of benchmarking Start quickly your strategic reflection Why are you attending this session?
    • Enzo Baglieri, SDA Bocconi School of Management, UBQ, 2013 Sept 6° 29 MUITO OBRIGADO PELA SUA ATENÇÃO