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Ubl theater presentation smx west 11

Ubl theater presentation smx west 11






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  • Welcome – This webinar is in the field of local search…how business listings are an opp…background/mistakes/ubl
  • If you enter query into main search box you get algorithmic results
  • On the left you see what many users see today and why it is so important to have listings correct
  • Strong representation in this field by non-googlers
  • These other sites also appear high up in main search engine results themselves
  • Here every result is from another directory
  • Most businesses are missing out on this free promotion to some degree
  • People are often surprised by how many business have name issues
  • Example of 88 out of 400 with name issues
  • Here see one that led to duplication and can split ranking factors
  • On left – used location in the name – on right visible if spaced
  • Adding location to the name does not have a positive impact on findability on major search sites but can make it invisible on others.
  • Address social climbing – trying to Appear in a better address or neighborhood
  • An ongoing issue for businesses that service other locations.
  • Phone numbers are more complex today given use of non Ma Bell numbers, VOIP, Cell etc
  • Data aggregators provide the underlying databases of info
  • Most people know they can contribute listings to google directly or edit them
  • Details to help visibiliy in bulk uploads
  • Mistakes assume just using google will solve their issues, or one aggregator
  • We have examples of how this is a failed method – you have to submit everywhere.
  • Identify the specific problem and near macthes
  • Another high value activity is to encourage reviews
  • Can rank high.
  • Local directory gets a high ranking.

Ubl theater presentation smx west 11 Ubl theater presentation smx west 11 Presentation Transcript